DATASET ACTIVATE DataSet2. DATASET CLOSE DataSet6.

FACTOR /VARIABLES ProductEfficacy Shortandeasytoremembernames EconomicalPricing AttractiveandSafePackaging Availabilityatallchemistshops LongExpiryDate EasytoConsume SafetyofDrug WellacceptancebycomponentauthorityLikeFDA Tasteofpharmaceuticalproduct PastExperience TypeofProductAllopathicorAyurvedic Sideeffectofproduct Brandofproducts constituentsofproduct /MISSING PAIRWISE /ANALYSIS ProductEfficacy Shortandeasytoremembernames EconomicalPricing AttractiveandSafePackaging Availabilityatallchemistshops LongExpiryDate EasytoConsume SafetyofDrug WellacceptancebycomponentauthorityLikeFDA Tasteofpharmaceuticalproduct PastExperience TypeofProductAllopathicorAyurvedic Sideeffectofproduct Brandofproducts constituentsofproduct /PRINT INITIAL CORRELATION KMO EXTRACTION ROTATION /FORMAT SORT BLANK(.10) /PLOT EIGEN /CRITERIA FACTORS(3) ITERATE(25) /EXTRACTION PC /CRITERIA ITERATE(25) DELTA(0) /ROTATION OBLIMIN /METHOD=CORRELATION.

Factor Analysis

Notes Output Created Comments Active Dataset Filter Input Weight Split File N of Rows in Working Data File Missing Value Handling Definition of Missing MISSING=EXCLUDE: User-defined missing values are treated as missing. DataSet2 <none> <none> <none> 109 09-SEP-2013 02:11:39

PAIRWISE: Correlation coefficients for each pair of variables are based on all Cases Used the cases with valid data for that pair. The factor analysis is based on these correlations. Notes

FACTOR /VARIABLES ProductEfficacy Shortandeasytoremember names EconomicalPricing AttractiveandSafePackagin g Availabilityatallchemistsho ps LongExpiryDate EasytoConsume SafetyofDrug Wellacceptancebycompon entauthorityLikeFDA Tasteofpharmaceuticalprod uct PastExperience TypeofProductAllopathicor Ayurvedic Sideeffectofproduct Brandofproducts constituentsofproduct /MISSING PAIRWISE /ANALYSIS ProductEfficacy Shortandeasytoremember names EconomicalPricing AttractiveandSafePackagin g Syntax Availabilityatallchemistsho ps LongExpiryDate EasytoConsume SafetyofDrug Wellacceptancebycompon entauthorityLikeFDA Tasteofpharmaceuticalprod uct PastExperience TypeofProductAllopathicor Ayurvedic Sideeffectofproduct Brandofproducts

Notes Processor Time Resources Elapsed Time Maximum Memory Required 00:00:00.36 00:00:04.22 28260 (27.598K) bytes

[DataSet2]

Correlation Matrix Product Efficacy Short and easy to remember names Correlation Product Efficacy Short and easy to remember names Economical Pricing Attractive and Safe Packaging Availability at all chemist shops Long Expiry Date Easy to Consume Safety of Drug Well acceptance by component authority Like FDA Taste of pharmaceutical product Past Experience Type of Product (Allopathic or Ayurvedic ) Side effect of product Brand of products .079 .135 -.238 .355 .082 -.111 -.029 .154 -.470 -.208 -.065 -.051 .361 -.159 -.357 .397 -.422 -.241 1.000 -.581 -.078 .119 -.581 1.000 -.011 -.045 -.078 -.011 1.000 -.231 Economical Pricing

-.382 .586 -.316 -.372

.004 -.501 .271 .463

.047 -.254 -.079 -.091

constituents of product

-.473 Correlation Matrix Attractive and Safe Packaging

.334

.105

Availability at all chemist shops -.382 .004 .047 -.135 1.000 -.119 .291 .243 .060

Long Expiry Date .586 -.501 -.254 .165 -.119 1.000 -.224 -.705 .907

Product Efficacy Short and easy to remember names Economical Pricing Attractive and Safe Packaging Availability at all chemist shops Long Expiry Date Easy to Consume Safety of Drug Correlation Well acceptance by component authority Like FDA Taste of pharmaceutical product Past Experience Type of Product (Allopathic or Ayurvedic ) Side effect of product Brand of products constituents of product

.119 -.045 -.231 1.000 -.135 .165 -.081 -.082 .092

-.002 -.043 -.097 .150 .145 -.115 Correlation Matrix Easy to Consume

.049 -.062 -.049 .141 .038 -.048

.005 .046 -.629 .791 .387 -.737

Safety of Drug

Well acceptance by component authority Like FDA

Correlation

Product Efficacy Short and easy to remember names Economical Pricing Attractive and Safe Packaging Availability at all chemist shops Long Expiry Date

-.316 .271 -.079 -.081 .291 -.224

-.372 .463 -.091 -.082 .243 -.705

.397 -.422 -.241 .092 .060 .907

Easy to Consume Safety of Drug Well acceptance by component authority Like FDA Taste of pharmaceutical product Past Experience Type of Product (Allopathic or Ayurvedic ) Side effect of product Brand of products constituents of product

1.000 .380 -.235

.380 1.000 -.714

-.235 -.714 1.000

.166 -.127 .045 -.051 -.190 -.026 Correlation Matrix Taste of pharmaceutical product

-.043 -.020 .399 -.658 -.293 .635

.108 .084 -.716 .775 .411 -.743

Past Experience

Type of Product (Allopathic or Ayurvedic )

Product Efficacy Short and easy to remember names Economical Pricing Attractive and Safe Packaging Availability at all chemist shops Long Expiry Date Easy to Consume Safety of Drug Correlation Well acceptance by component authority Like FDA Taste of pharmaceutical product Past Experience Type of Product (Allopathic or Ayurvedic ) Side effect of product Brand of products constituents of product

.079 -.111 -.065 -.002 .049 .005 .166 -.043 .108

.135 -.029 -.051 -.043 -.062 .046 -.127 -.020 .084

-.238 .154 .361 -.097 -.049 -.629 .045 .399 -.716

1.000 .054 .044 .093 -.106 -.095

.054 1.000 -.027 .005 -.103 -.107

.044 -.027 1.000 -.537 -.421 .571

Correlation Matrix Side effect of product Product Efficacy Short and easy to remember names Economical Pricing Attractive and Safe Packaging Availability at all chemist shops Long Expiry Date Easy to Consume Safety of Drug Correlation Well acceptance by component authority Like FDA Taste of pharmaceutical product Past Experience Type of Product (Allopathic or Ayurvedic ) Side effect of product Brand of products constituents of product .355 -.470 -.159 .150 .141 .791 -.051 -.658 .775 Brand of products .082 -.208 -.357 .145 .038 .387 -.190 -.293 .411 constituents of product -.473 .334 .105 -.115 -.048 -.737 -.026 .635 -.743

.093 .005 -.537 1.000 .328 -.813

-.106 -.103 -.421 .328 1.000 -.164

-.095 -.107 .571 -.813 -.164 1.000

KMO and Bartlett's Test Kaiser-Meyer-Olkin Measure of Sampling Adequacy. Approx. Chi-Square Bartlett's Test of Sphericity df Sig. .671 995.241 105 .000

Communalities Initial Extractio n Product Efficacy 1.000 .621

Short and easy to remember names Economical Pricing Attractive and Safe Packaging Availability at all chemist shops Long Expiry Date Easy to Consume Safety of Drug Well acceptance by component authority Like FDA Taste of pharmaceutical product Past Experience Type of Product (Allopathic or Ayurvedic ) Side effect of product Brand of products constituents of product

1.000 1.000 1.000 1.000 1.000 1.000 1.000 1.000

.491 .564 .264 .580 .887 .576 .701 .875

1.000 1.000 1.000 1.000 1.000 1.000

.176 .060 .663 .825 .540 .779

Extraction Method: Principal Component Analysis.

Total Variance Explained Component Total Initial Eigenvalues % of Variance 1 2 3 4 5 6 7 8 9 10 5.363 1.784 1.455 1.202 1.031 .908 .806 .753 .486 .400 35.754 11.896 9.702 8.013 6.876 6.053 5.375 5.017 3.238 2.669 35.754 47.650 57.352 65.365 72.241 78.294 83.669 88.686 91.924 94.593 5.363 1.784 1.455 Cumulative % Extraction Sums of Squared Loadings Total % of Variance 35.754 11.896 9.702 35.754 47.650 57.352 Cumulative %

11 12 13 14 15

.314 .216 .160 .088 .033

2.095 1.438 1.065 .586 .223

96.688 98.127 99.191 99.777 100.000 Total Variance Explained

Component

Rotation Sums of Squared Loadings Total

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 Extraction Method: Principal Component Analysis. a. When components are correlated, sums of squared loadings cannot be added to obtain a total variance.

5.156 2.017 1.697

Component Matrixa Component 1 Long Expiry Date Well acceptance by component authority Like FDA Side effect of product constituents of product Safety of Drug Type of Product (Allopathic or Ayurvedic ) Product Efficacy .856 -.820 -.788 -.696 .602 .217 -.155 .252 -.378 -.507 .212 -.287 -.126 .188 .921 .157 .942 2 3

Short and easy to remember names Availability at all chemist shops Easy to Consume Past Experience Economical Pricing Brand of products Attractive and Safe Packaging Taste of pharmaceutical product

-.584

.325 .656

-.212 .377 .300 .102 .578 -.514 -.475 .402

-.284 -.253 .460 .195

.637 -.208 -.408 .255

Extraction Method: Principal Component Analysis.a a. 3 components extracted.

Pattern Matrixa Component 1 Well acceptance by component authority Like FDA Side effect of product constituents of product Long Expiry Date Safety of Drug Type of Product (Allopathic or Ayurvedic ) Short and easy to remember names Availability at all chemist shops Easy to Consume Product Efficacy Past Experience Economical Pricing Brand of products -.136 .323 .484 .913 -.891 .884 -.738 -.669 -.558 .149 .144 -.115 -.147 .316 -.189 .325 .754 .741 -.561 -.175 -.158 .151 .718 -.643 .426 -.203 .141 .111 -.185 .915 -.164 2 3

Attractive and Safe Packaging Taste of pharmaceutical product .205

-.177 .211

-.477 .327

Extraction Method: Principal Component Analysis. Rotation Method: Oblimin with Kaiser Normalization.a a. Rotation converged in 14 iterations.

Structure Matrix Component 1 Well acceptance by component authority Like FDA Long Expiry Date Side effect of product constituents of product Safety of Drug Type of Product (Allopathic or Ayurvedic ) Short and easy to remember names Easy to Consume Availability at all chemist shops Product Efficacy Past Experience Economical Pricing Brand of products Attractive and Safe Packaging Taste of pharmaceutical product .161 -.154 .357 -.181 .185 .550 .912 .896 -.873 -.774 -.668 -.588 -.159 .408 -.106 .395 .748 .735 -.622 -.184 -.142 .147 .726 -.660 -.479 .316 .461 -.174 .113 .132 -.257 -.231 .921 -.212 2 3

Extraction Method: Principal Component Analysis. Rotation Method: Oblimin with Kaiser Normalization.

Component Correlation Matrix Component 1 2 3 1 1.000 -.125 -.052 2 -.125 1.000 -.001 3 -.052 -.001 1.000

Extraction Method: Principal Component Analysis. Rotation Method: Oblimin with Kaiser Normalization.

FACTOR /VARIABLES ProductEfficacy Shortandeasytoremembernames EconomicalPricing AttractiveandSafePackaging Availabilityatallchemistshops LongExpiryDate EasytoConsume WellacceptancebycomponentauthorityLikeFDA Tasteofpharmaceuticalproduct PastExperience TypeofProductAllopathicorAyurvedic Sideeffectofproduct Brandofproducts constituentsofproduct /MISSING PAIRWISE /ANALYSIS ProductEfficacy Shortandeasytoremembernames EconomicalPricing AttractiveandSafePackaging Availabilityatallchemistshops LongExpiryDate EasytoConsume WellacceptancebycomponentauthorityLikeFDA Tasteofpharmaceuticalproduct PastExperience TypeofProductAllopathicorAyurvedic Sideeffectofproduct Brandofproducts constituentsofproduct /PRINT INITIAL CORRELATION KMO EXTRACTION ROTATION /FORMAT SORT BLANK(.10) /PLOT EIGEN /CRITERIA FACTORS(4) ITERATE(25) /EXTRACTION PC /CRITERIA ITERATE(25) DELTA(0) /ROTATION OBLIMIN /METHOD=CORRELATION.

Factor Analysis

Notes Output Created Comments Input Active Dataset DataSet2 09-SEP-2013 02:16:33

Filter Weight Split File N of Rows in Working Data File

<none> <none> <none> 109 MISSING=EXCLUDE:

Definition of Missing

User-defined missing values are treated as missing. PAIRWISE: Correlation

Missing Value Handling Cases Used

coefficients for each pair of variables are based on all the cases with valid data for that pair. The factor analysis is based on these correlations. Notes

FACTOR /VARIABLES ProductEfficacy Shortandeasytoremember names EconomicalPricing AttractiveandSafePackagin g Availabilityatallchemistsho ps LongExpiryDate EasytoConsume Wellacceptancebycompon entauthorityLikeFDA Tasteofpharmaceuticalprod uct PastExperience TypeofProductAllopathicor Ayurvedic Sideeffectofproduct Brandofproducts constituentsofproduct /MISSING PAIRWISE /ANALYSIS ProductEfficacy Shortandeasytoremember names EconomicalPricing AttractiveandSafePackagin g Syntax Availabilityatallchemistsho ps LongExpiryDate EasytoConsume Wellacceptancebycompon entauthorityLikeFDA Tasteofpharmaceuticalprod uct PastExperience TypeofProductAllopathicor Ayurvedic Sideeffectofproduct Brandofproducts constituentsofproduct /PRINT INITIAL CORRELATION KMO EXTRACTION ROTATION

Notes Processor Time Resources Elapsed Time Maximum Memory Required 00:00:00.30 00:00:00.41 24872 (24.289K) bytes

[DataSet2]

Correlation Matrix Product Efficacy Short and easy to remember names Product Efficacy Short and easy to remember names Economical Pricing Attractive and Safe Packaging Availability at all chemist shops Long Expiry Date Easy to Consume Correlation Well acceptance by component authority Like FDA Taste of pharmaceutical product Past Experience Type of Product (Allopathic or Ayurvedic ) Side effect of product Brand of products constituents of product .079 .135 -.238 .355 .082 -.473 -.111 -.029 .154 -.470 -.208 .334 -.065 -.051 .361 -.159 -.357 .105 .397 -.422 -.241 1.000 -.581 -.078 .119 -.581 1.000 -.011 -.045 -.078 -.011 1.000 -.231 Economical Pricing

-.382 .586 -.316

.004 -.501 .271

.047 -.254 -.079

Correlation Matrix Attractive and Safe Packaging Product Efficacy Short and easy to remember names Economical Pricing Attractive and Safe Packaging Availability at all chemist shops Long Expiry Date Easy to Consume Correlation Well acceptance by component authority Like FDA Taste of pharmaceutical product Past Experience Type of Product (Allopathic or Ayurvedic ) Side effect of product Brand of products constituents of product .119 -.045 -.231 1.000 -.135 .165 -.081 .092 Availability at all chemist shops -.382 .004 .047 -.135 1.000 -.119 .291 .060 Long Expiry Date .586 -.501 -.254 .165 -.119 1.000 -.224 .907

-.002 -.043 -.097 .150 .145 -.115 Correlation Matrix Easy to Consume

.049 -.062 -.049 .141 .038 -.048

.005 .046 -.629 .791 .387 -.737

Well acceptance by component authority Like FDA

Taste of pharmaceutical product

Correlation

Product Efficacy Short and easy to remember names Economical Pricing Attractive and Safe Packaging Availability at all chemist shops Long Expiry Date Easy to Consume

-.316 .271 -.079 -.081 .291 -.224 1.000

.397 -.422 -.241 .092 .060 .907 -.235

.079 -.111 -.065 -.002 .049 .005 .166

Well acceptance by component authority Like FDA Taste of pharmaceutical product Past Experience Type of Product (Allopathic or Ayurvedic ) Side effect of product Brand of products constituents of product

-.235

1.000

.108

.166 -.127 .045 -.051 -.190 -.026 Correlation Matrix Past Experience

.108 .084 -.716 .775 .411 -.743

1.000 .054 .044 .093 -.106 -.095

Type of Product (Allopathic or Ayurvedic )

Side effect of product

Product Efficacy Short and easy to remember names Economical Pricing Attractive and Safe Packaging Availability at all chemist shops Long Expiry Date Easy to Consume Correlation Well acceptance by component authority Like FDA Taste of pharmaceutical product Past Experience Type of Product (Allopathic or Ayurvedic ) Side effect of product Brand of products constituents of product

.135 -.029 -.051 -.043 -.062 .046 -.127 .084

-.238 .154 .361 -.097 -.049 -.629 .045 -.716

.355 -.470 -.159 .150 .141 .791 -.051 .775

.054 1.000 -.027 .005 -.103 -.107 Correlation Matrix Brand of products

.044 -.027 1.000 -.537 -.421 .571

.093 .005 -.537 1.000 .328 -.813

constituents of product

Product Efficacy Short and easy to remember names Economical Pricing Attractive and Safe Packaging Availability at all chemist shops Long Expiry Date Easy to Consume Correlation Well acceptance by component authority Like FDA Taste of pharmaceutical product Past Experience Type of Product (Allopathic or Ayurvedic ) Side effect of product Brand of products constituents of product

.082 -.208 -.357 .145 .038 .387 -.190 .411 -.106 -.103 -.421 .328 1.000 -.164

-.473 .334 .105 -.115 -.048 -.737 -.026 -.743 -.095 -.107 .571 -.813 -.164 1.000

KMO and Bartlett's Test Kaiser-Meyer-Olkin Measure of Sampling Adequacy. Approx. Chi-Square Bartlett's Test of Sphericity df Sig. .651 837.456 91 .000

Communalities Initial Extractio n Product Efficacy Short and easy to remember names Economical Pricing Attractive and Safe Packaging Availability at all chemist shops 1.000 1.000 1.000 1.000 1.000 .752 .547 .699 .402 .649

Long Expiry Date Easy to Consume Well acceptance by component authority Like FDA Taste of pharmaceutical product Past Experience Type of Product (Allopathic or Ayurvedic ) Side effect of product Brand of products constituents of product

1.000 1.000 1.000

.890 .654 .867

1.000 1.000 1.000 1.000 1.000 1.000

.583 .210 .667 .818 .615 .779

Extraction Method: Principal Component Analysis.

Total Variance Explained Component Total Initial Eigenvalues % of Variance 1 2 3 4 5 6 7 8 9 10 11 12 13 14 4.797 1.731 1.442 1.161 1.029 .897 .806 .648 .460 .370 .293 .213 .119 .033 34.265 12.367 10.297 8.294 7.354 6.406 5.755 4.630 3.285 2.644 2.095 1.519 .849 .239 34.265 46.632 56.929 65.224 72.577 78.984 84.739 89.369 92.654 95.299 97.393 98.912 99.761 100.000 Total Variance Explained Component Rotation Sums of Squared Loadings Total 4.797 1.731 1.442 1.161 Cumulative % Extraction Sums of Squared Loadings Total % of Variance 34.265 12.367 10.297 8.294 34.265 46.632 56.929 65.224 Cumulative %

1 2 3 4 5 6 7 8 9 10 11 12 13 14 Extraction Method: Principal Component Analysis. a. When components are correlated, sums of squared loadings cannot be added to obtain a total variance.

4.658 1.919 1.669 1.283

Component Matrixa Component 1 Long Expiry Date Well acceptance by component authority Like FDA Side effect of product constituents of product Type of Product (Allopathic or Ayurvedic ) Product Efficacy .855 -.818 -.724 .610 .202 -.139 -.320 -.584 .204 -.294 .200 .129 .150 .918 .127 .941 2 3 4

Short and easy to remember names Availability at all chemist shops Easy to Consume Economical Pricing Brand of products Attractive and Safe Packaging Taste of pharmaceutical product Past Experience

-.574

.352 .683

-.267 .314 .265 .547 -.543 -.449 .436

.150 -.285 .320 -.466 -.231 .391 .615 .338

-.244 -.315 .474 .209

.650 -.290 .204

-.244

.169

Extraction Method: Principal Component Analysis.a a. 4 components extracted.

Pattern Matrixa Component 1 Well acceptance by component authority Like FDA Side effect of product Long Expiry Date constituents of product Type of Product (Allopathic or Ayurvedic ) Short and easy to remember names Easy to Consume Availability at all chemist shops Product Efficacy Economical Pricing Attractive and Safe Packaging Taste of pharmaceutical product .117 .224 .478 -.102 .915 .883 -.874 -.682 -.581 .127 -.178 -.103 -.151 .354 .748 .734 -.603 -.111 -.185 .237 .811 -.604 .737 .283 .310 -.280 .333 -.137 .262 -.105 -.191 .187 .915 2 3 4

Brand of products Past Experience

.354 -.182

-.381

-.533 .402

Extraction Method: Principal Component Analysis. Rotation Method: Oblimin with Kaiser Normalization.a a. Rotation converged in 10 iterations.

Structure Matrix Component 1 Well acceptance by component authority Like FDA Long Expiry Date Side effect of product constituents of product Type of Product (Allopathic or Ayurvedic ) Short and easy to remember names Easy to Consume Availability at all chemist shops Product Efficacy Economical Pricing Attractive and Safe Packaging Taste of pharmaceutical product Brand of products Past Experience .417 -.219 .546 -.214 -.200 .163 -.458 .921 .895 -.856 -.712 -.581 -.157 .424 .730 .723 -.681 .824 -.602 .715 -.547 .414 .257 .420 -.187 -.284 -.246 -.111 -.183 .213 -.107 .270 -.184 .310 .926 -.103 -.221 2 3 4

Extraction Method: Principal Component Analysis. Rotation Method: Oblimin with Kaiser Normalization.

Component Correlation Matrix Component 1 2 3 4

1 2 3 4

1.000 -.121 -.154 -.002

-.121 1.000 .019 -.079

-.154 .019 1.000 .042

-.002 -.079 .042 1.000

Extraction Method: Principal Component Analysis. Rotation Method: Oblimin with Kaiser Normalization.

FACTOR /VARIABLES ProductEfficacy Shortandeasytoremembernames EconomicalPricing AttractiveandSafePackaging Availabilityatallchemistshops LongExpiryDate EasytoConsume Tasteofpharmaceuticalproduct PastExperience TypeofProductAllopathicorAyurvedic Sideeffectofproduct Brandofproducts constituentsofproduct /MISSING PAIRWISE /ANALYSIS ProductEfficacy Shortandeasytoremembernames EconomicalPricing AttractiveandSafePackaging Availabilityatallchemistshops LongExpiryDate EasytoConsume Tasteofpharmaceuticalproduct PastExperience TypeofProductAllopathicorAyurvedic Sideeffectofproduct Brandofproducts constituentsofproduct /PRINT INITIAL CORRELATION KMO EXTRACTION ROTATION /FORMAT SORT BLANK(.10) /PLOT EIGEN /CRITERIA FACTORS(4) ITERATE(25) /EXTRACTION PC /CRITERIA ITERATE(25) DELTA(0) /ROTATION OBLIMIN /METHOD=CORRELATION.

Factor Analysis

Notes Output Created Comments Active Dataset Filter Input Weight Split File N of Rows in Working Data File DataSet2 <none> <none> <none> 109 09-SEP-2013 02:19:24

MISSING=EXCLUDE: Definition of Missing User-defined missing values are treated as missing. PAIRWISE: Correlation Missing Value Handling Cases Used coefficients for each pair of variables are based on all the cases with valid data for that pair. The factor analysis is based on these correlations. Notes

FACTOR /VARIABLES ProductEfficacy Shortandeasytoremember names EconomicalPricing AttractiveandSafePackagin g Availabilityatallchemistsho ps LongExpiryDate EasytoConsume Tasteofpharmaceuticalprod uct PastExperience TypeofProductAllopathicor Ayurvedic Sideeffectofproduct Brandofproducts constituentsofproduct /MISSING PAIRWISE /ANALYSIS ProductEfficacy Shortandeasytoremember names EconomicalPricing AttractiveandSafePackagin g Syntax Availabilityatallchemistsho ps LongExpiryDate EasytoConsume Tasteofpharmaceuticalprod uct PastExperience TypeofProductAllopathicor Ayurvedic Sideeffectofproduct Brandofproducts constituentsofproduct /PRINT INITIAL CORRELATION KMO EXTRACTION ROTATION /FORMAT SORT BLANK(.10) /PLOT EIGEN /CRITERIA FACTORS(4)

Notes Processor Time Resources Elapsed Time Maximum Memory Required 00:00:00.30 00:00:03.28 21700 (21.191K) bytes

[DataSet2]

Correlation Matrix Product Efficacy Short and easy to remember names Product Efficacy Short and easy to remember names Economical Pricing Attractive and Safe Packaging Availability at all chemist shops Correlation Long Expiry Date Easy to Consume Taste of pharmaceutical product Past Experience Type of Product (Allopathic or Ayurvedic ) Side effect of product Brand of products constituents of product 1.000 -.581 -.078 .119 -.581 1.000 -.011 -.045 -.078 -.011 1.000 -.231 Economical Pricing

-.382 .586 -.316 .079 .135 -.238 .355 .082 -.473 Correlation Matrix

.004 -.501 .271 -.111 -.029 .154 -.470 -.208 .334

.047 -.254 -.079 -.065 -.051 .361 -.159 -.357 .105

Attractive and Safe Packaging Product Efficacy Short and easy to remember names Economical Pricing Attractive and Safe Packaging Availability at all chemist shops Long Expiry Date Correlation Easy to Consume Taste of pharmaceutical product Past Experience Type of Product (Allopathic or Ayurvedic ) Side effect of product Brand of products constituents of product .119 -.045 -.231 1.000 -.135 .165 -.081 -.002 -.043 -.097 .150 .145 -.115 Correlation Matrix Easy to Consume

Availability at all chemist shops -.382 .004 .047 -.135 1.000 -.119 .291 .049 -.062 -.049 .141 .038 -.048

Long Expiry Date .586 -.501 -.254 .165 -.119 1.000 -.224 .005 .046 -.629 .791 .387 -.737

Taste of pharmaceutical product

Past Experience

Correlation

Product Efficacy Short and easy to remember names Economical Pricing Attractive and Safe Packaging Availability at all chemist shops Long Expiry Date Easy to Consume Taste of pharmaceutical product Past Experience Type of Product (Allopathic or Ayurvedic ) Side effect of product

-.316 .271 -.079 -.081 .291 -.224 1.000 .166 -.127 .045 -.051

.079 -.111 -.065 -.002 .049 .005 .166 1.000 .054 .044 .093

.135 -.029 -.051 -.043 -.062 .046 -.127 .054 1.000 -.027 .005

Brand of products constituents of product

-.190 -.026 Correlation Matrix Type of Product (Allopathic or Ayurvedic )

-.106 -.095

-.103 -.107

Side effect of product

Brand of products

Product Efficacy Short and easy to remember names Economical Pricing Attractive and Safe Packaging Availability at all chemist shops Long Expiry Date Correlation Easy to Consume Taste of pharmaceutical product Past Experience Type of Product (Allopathic or Ayurvedic ) Side effect of product Brand of products constituents of product

-.238 .154 .361 -.097 -.049 -.629 .045 .044 -.027 1.000 -.537 -.421 .571 Correlation Matrix

.355 -.470 -.159 .150 .141 .791 -.051 .093 .005 -.537 1.000 .328 -.813

.082 -.208 -.357 .145 .038 .387 -.190 -.106 -.103 -.421 .328 1.000 -.164

constituents of product Correlation Product Efficacy Short and easy to remember names Economical Pricing Attractive and Safe Packaging Availability at all chemist shops Long Expiry Date Easy to Consume Taste of pharmaceutical product Past Experience Type of Product (Allopathic or Ayurvedic ) Side effect of product -.473 .334 .105 -.115 -.048 -.737 -.026 -.095 -.107 .571 -.813

Brand of products constituents of product

-.164 1.000

KMO and Bartlett's Test Kaiser-Meyer-Olkin Measure of Sampling Adequacy. Approx. Chi-Square Bartlett's Test of Sphericity df Sig. .711 565.928 78 .000

Communalities Initial Extractio n Product Efficacy Short and easy to remember names Economical Pricing Attractive and Safe Packaging Availability at all chemist shops Long Expiry Date Easy to Consume Taste of pharmaceutical product Past Experience Type of Product (Allopathic or Ayurvedic ) Side effect of product Brand of products constituents of product 1.000 1.000 1.000 1.000 1.000 1.000 1.000 1.000 1.000 1.000 1.000 1.000 1.000 .764 .577 .704 .381 .650 .862 .652 .574 .242 .648 .836 .622 .788

Extraction Method: Principal Component Analysis.

Total Variance Explained

Component Total

Initial Eigenvalues % of Variance Cumulative %

Extraction Sums of Squared Loadings Total % of Variance 30.712 43.886 54.948 63.838 71.666 78.560 84.754 89.412 92.892 95.732 97.937 99.229 100.000 3.993 1.713 1.438 1.156 30.712 13.175 11.062 8.890 30.712 43.886 54.948 63.838 Cumulative %

1 2 3 4 5 6 7 8 9 10 11 12 13

3.993 1.713 1.438 1.156 1.018 .896 .805 .605 .452 .369 .287 .168 .100

30.712 13.175 11.062 8.890 7.827 6.894 6.195 4.658 3.480 2.840 2.206 1.291 .771

Total Variance Explained Component Rotation Sums of Squared Loadings Total 1 2 3 4 5 6 7 8 9 10 11 12 13 Extraction Method: Principal Component Analysis. a. When components are correlated, sums of squared loadings cannot be added to obtain a total variance. 3.822 1.833 1.731 1.274

Component Matrixa Component 1 Long Expiry Date Side effect of product constituents of product Type of Product (Allopathic or Ayurvedic ) Product Efficacy Short and easy to remember names Availability at all chemist shops .927 .847 -.811 -.701 .658 -.604 .238 -.171 -.350 -.545 .322 .666 .227 -.315 .183 .133 -.274 .328 .129 .184 -.301 -.101 2 3 4

Easy to Consume Brand of products Economical Pricing Attractive and Safe Packaging Taste of pharmaceutical product Past Experience

-.249 .475 -.325 .240

.649 .240 -.330

.292 -.530 .524 -.433 .447

.289 -.239 -.464 .368 .602 .382

-.252

.159

Extraction Method: Principal Component Analysis.a a. 4 components extracted.

Pattern Matrixa Component 1 Side effect of product constituents of product Long Expiry Date Short and easy to remember names Type of Product (Allopathic or Ayurvedic ) Easy to Consume Availability at all chemist shops Product Efficacy Economical Pricing Attractive and Safe Packaging Taste of pharmaceutical product Brand of products Past Experience .124 .305 -.183 .186 .559 .913 -.879 .863 -.653 -.620 2 .167 -.145 -.147 .308 -.160 .754 .738 -.561 -.101 -.185 .250 -.417 .827 -.587 .726 -.539 .438 .256 -.148 -.276 .365 .194 .305 -.166 .249 -.161 3 4

Extraction Method: Principal Component Analysis. Rotation Method: Oblimin with Kaiser Normalization.a a. Rotation converged in 9 iterations.

Structure Matrix Component 1 Long Expiry Date Side effect of product constituents of product Type of Product (Allopathic or Ayurvedic ) Short and easy to remember names Easy to Consume Availability at all chemist shops Product Efficacy Economical Pricing Attractive and Safe Packaging Taste of pharmaceutical product Brand of products Past Experience .387 -.218 .607 -.176 -.197 .185 -.488 .904 .899 -.863 -.668 -.637 -.155 -.104 .373 .740 .735 -.636 .832 -.585 .705 -.555 .449 .232 2 -.235 3 -.300 -.170 .150 .475 -.160 .250 -.211 .281 -.138 .227 4

Extraction Method: Principal Component Analysis. Rotation Method: Oblimin with Kaiser Normalization.

Component Correlation Matrix Component 1 2 3 4 1 1.000 -.103 -.171 -.015 2 -.103 1.000 .018 -.070 3 -.171 .018 1.000 .034 4 -.015 -.070 .034 1.000

Extraction Method: Principal Component Analysis. Rotation Method: Oblimin with Kaiser Normalization.