2012 AIAG Identity Manual

Corporate Identity Manual
June 2012
Table of Contents
The AIAG Brand The Purpose of Branding Our Logo About the Logo and Color Variations Variations, Size Requirements and Logo Exclusion Zone Resizing and Unacceptable Appearance Corporate Colors Definition of Color Values Typography AIAGs Primary Typeface AIAGs Secondary Typeface 11 12 9 5 6 7 3
Stationery Letterhead Envelope Business Card Publications About the Publications Standard Document Cover Standard CD Cover Standard CD Label Standard Document Template Global Document Cover Global CD Cover Global CD Label Global Document Template Quality Publications/Core Tools Training About AIAG Training Materials AIAG Training Covers 29 30 18 19 20 21 22 23 24 25 26 27 14 15 16
Electronic Communications PowerPoint Presentation Standard AIAG Descriptions 50, 100 and 150 Word Blurbs Terminology AIAG Style Guide Contacts Logo Requests & Questions Stationery Template Requests Publication Template Requests 39 39 39 36 34 32
AIAG Corporate Identity Manual
2008-004 Revision Date: May 17, 2012
Introduction to AIAG Branding

The Purpose
The purpose of corporate branding is to clearly and effectively establish and reinforce AIAGs image across our organization and products. This unified and professional look helps viewers easily recognize our products publications, electronic communications, events as being AIAG-branded or produced. The following guidelines provide basic rules to follow in designing the various items that feature or use the AIAG name, logo or associated brand images and pieces.
Our Logo
The AIAG Logo

About the Logo and Color Variations
About the AIAG Logo

The AIAG logo is drawn to specific standards and must not be recreated or modified. The corporate logo should be reproduced from the master digital artwork, which is available from AIAGs Marketing Coordinator. Primarily, logos are available in four formats: EPS Preferred file format for high resolution printing TIFF Next-best file format for high resolution printing JPEG For online viewing, including websites and e-communications PNG For PowerPoint and other Microsoft Office applications Other formats may be available depending on intended enduse.
Color Variations
There are three usable color variations of the logo. No other alternatives are allowed. Pantone Cool Gray 11 or CMYK = 0c, 0m, 0y, 80k (RGB = 88, 89, 91 / HTML = 58595b) on light backgrounds
100% black on light backgrounds
White reversed on a solid color background
Care should be taken to ensure that the logo always has a good contrast from the background to give the best impact and legibility. See page 7, Unacceptable Appearance, for examples.
The AIAG Logo

Variations, Size Requirements and Logo Exclusion Zone
Acceptable Variations and Logo Size Requirements

While there isnt a minimum size requirement for the horizontal logo, it must always remain clear and legible. There are no restrictions for a maximum size. In situations where horizontal logo wouldnt be clear and legible, an alternate version is available.
Logo Exclusion Zone

When used for purposes other than official AIAG materials, there should be a clear space area around the logotype, equal in distance to the height of the capital A in the logo.
Any other variations can weaken the AIAG brand.
This buffer ensures that the logo is not crowded, but clear and legible instead.
The AIAG Logo

Resizing and Unacceptable Appearance
Resizing
When importing or placing the logo into any application, it is critical that the height and width be kept in the proper proportion. Care should be taken to keep the aspect ratio the same when resizing the AIAG logo. In the Microsoft Office suite, this is done by resizing using the corner handles only, indicated by the red circles below. Do not resize using the side, top or bottom handles.
Examples of How the Logo Should Not Appear

Out of proportion: Too narrow Out of proportion: Too short
Not enough contrast
In other software (e.g., Adobe products, QuarkXPress, etc.), be sure that the height and width fields are locked together or use the Scale function from the menus. Not enough clear space
Register online now or call (248) 358-3003.
Corporate Colors
AIAG Color Palette

Definition of Color Values
Corporate Colors
AIAG uses a total of eight colors to help strengthen its brand image across its marketing materials. These colors should serve as the main backbone of any collateral.
80% Black
Royal Blue
Goldenrod
CMYK: 0c, 0m, 0y, 80k RGB: 88, 89, 91 HTML: 58595b
CMYK: 100c, 75m, 0y, 0k RGB: 0, 84, 166 HTML: 0054a6
CMYK: 4c, 25m, 100y, 0k RGB: 244, 190, 24 HTML: f4be18
Royal Purple
Bright Red
CMYK: 74c, 100m, 0y, 0k RGB: 104, 44, 145 HTML: 682c91
CMYK: 0c, 100m, 100y, 0k RGB: 237, 28, 36 HTML: ed1c24
Sky Blue
Orange
Lime Green
CMYK: 100c, 0m, 0y, 0k RGB: 0, 174, 239 HTML: 00aeef
CMYK: 0c, 50m, 100y, 0k RGB: 247, 148, 29 HTML: f7941d
CMYK: 50c, 0m, 100y, 0k RGB: 141, 198, 63 HTML: 8dc63f
Typography
11
Corporate Typography
AIAGs Primary Typeface
Univers LT Std
Designed by Adrian Frutiger, Adobes Univers LT Std font family is to be used for all stationery items and external publications. Timeless and neutral, the family spans 21 font faces, ranging from thin ultra condensed to ultra black extended. Three weights were selected for primary use:
Univers LT Std 45 Light
Univers LT Std 45 Light Oblique
Univers LT Std 65 Bold
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890$%&(.,;:!?)
Other fonts from the family can be used depending on the application.
12
Corporate Typography
AIAGs Secondary Typeface
Arial
Monotypes Arial font family may be used when Univers LT Std is unavailable. Arial is standard on many PC and Mac installations. It is recommended for PowerPoint presentations, internal communications, press releases and AIAGs website.
Arial
Arial Bold

Arial Bold Italic
Arial Italic
Stationery
14
Stationery
Letterhead and Its Print Specifications
AIAG Letterhead (Letter Size: 8.5" x 11")

Letterhead should be printed using the master artwork files available from the Marketing Coordinator.
Typography and Color

The logo is 80% black. The color field is CMYK. Address block: 80% black; 10 pt. Univers LT Std 45 Light. URL: 80% black; 10 pt. Univers LT Std 65 Bold. Leading is 14 pt.
Print Specifications
Paper: Weight: Color: Classic Crest by Neenah Paper 70 lb. text Avon Brilliant White
This premium uncoated paper has a crisp, clean white that allows the AIAG logo to appear at its best. Ink: CMYK
15
Stationery
Envelope and Its Print Specifications
Envelope (Business Size No. 10: 9.5" x 4.25")

Envelopes should be printed using the master artwork files available from the Marketing Coordinator.

The logo is 80% black. The color field is CMYK. Address block: 80% black; 8 pt. Univers LT Std 45 Light. Leading is 12 pt.
Paper: Classic Crest by Neenah Paper* Window envelopes are 24 lb. white wove Weight: Color: Ink: 70 lb. text Avon Brilliant White CMYK
*Due to cost, it is acceptable to use a standard 24 lb. white wove envelope.
16
Stationery
Business Card and Its Print Specifications
Business Card (3.5" x 2")

Business cards should be printed using the master artwork files available from the Marketing Coordinator.
Paper: Weight: Color: Ink: Classic Crest by Neenah Paper 110 lb. cover Avon Brilliant White CMYK

The logo and text are specified as Pantone Cool Gray 11. The color field is CMYK. Name: 9 pt. Univers LT Std 65 Bold; leading is 10 pt. Job title: 8.5 pt. Univers LT Std 45 Light Oblique; leading is 10 pt. Address: 8.5 pt. Univers LT Std 45 Light; leading is 19 pt. Contact info: 8.5 pt. Univers LT Std 45 Light. The designators Office and Fax are 6.5 pt. Univers LT Std 45 Light Oblique. First line leading is 15 pt. and subsquent lines are 10.2 pt. URL: 8.5 pt. Univers LT Std 65 Bold. Cards reverse: 18 pt. Univers LT Std 67 Bold Condensed.
Publications
18
Introduction to AIAG Publications
AIAG produces publications and technical manuals written by AIAG volunteer committees. In some cases, the publications are developed in cooperation with AIAGs international sister organizations. To ensure that AIAG publications have a consistent look and feel, they share common cover designs (both print and electronic versions), are formatted in a similar fashion, and are printed using the same specifications. This section will illustrate the cover and page designs, for both AIAG and global publications, as well as detailing the print specifications required. All templates can be obtained from AIAGs Marketing Coordinator. Templates include explanations/specifications to ensure proper layout across all AIAG-developed publications.
19
AIAG Publications
Standard Cover 8.5" x 11"
Standard Publication Cover Artwork

The cover should be designed and printed using the master artwork files available from the Marketing Coordinator.

The logo is 80% black. The color field is CMYK. Document code: 80% black; 21 pt. Univers LT Std 65 Bold; left aligned. Document title: CMYK = 100c, 75m, 0y, 0k; 31 pt. Univers LT Std 65 Bold; left aligned. Additional Edition information is set in 20 pt. Leading is 21.6 pt.
Paper: Weight: Ink: Binding: Uncoated white cover stock 80 lb. cover CMYK Clear spiral. Printer determines diameter.
20
AIAG Publications
Standard CD Cover 4.75" x 4.75"
Standard CD Cover Artwork

The CD cover should be designed and printed using the master artwork files available from the Marketing Coordinator.

The logo is 80% black. The color field is CMYK. Document title: 80% black; 11 pt. Univers LT Std 65 Bold; tracking set to -9; left aligned. Document code: 80% black; 20 pt. Univers LT Std 65 Bold; left aligned. Additional Edition information is set in 10 pt.
Paper: Weight: Ink: Uncoated white stock 80 lb. cover CMYK
21
AIAG Publications
Standard CD Label 4.625" x 4.625"
Standard CD Label Artwork

The CD label should be designed and printed using the master artwork files available from the Marketing Coordinator.

The logo is 80% black. The color field is CMYK. Document title: 80% black; 11 pt. Univers LT Std 65 Bold; tracking set to -9; left aligned. Document code: 80% black; 20 pt. Univers LT Std 65 Bold; horizontal scale set to 99%; left aligned. Any additional Edition information is set in 10 pt. Contents list: 80% black; 7 pt. Univers LT Std 45 Light; centered.
Paper: Ink: Standard CD label stock or a white-faced CD CMYK
22
AIAG Publications
Standard Document Template 8.5" x 11"
Standard Document Format

Each AIAG-written document is formatted to a specific template, which is available from the Marketing Coordinator. Using the template ensures that all AIAG-produced documents have a consistent look and feel.

The document is always printed in black. Exceptions for full color are made as needed.
Paper: Weight: Ink: Binding: Offset white stock 50 lb. text Black Clear spiral. Printer to determine appropriate diameter.
23
AIAG Publications
Global Cover 8.5" x 11"
Global Publication Cover Artwork

The cover should be designed and printed using the master artwork files available from the Marketing Coordinator.
Paper: Weight: Ink: Uncoated white stock 80 lb. cover CMYK Clear spiral. Printer to determine appropriate diameter.

Global publication covers are always printed in CMYK to accommodate the logos of the sister organizations that partnered with AIAG to write the publication. These logos will vary between documents to reflect organizational participation. Partner logos are below the AIAG logo. Document code: 100% black; 40 pt. Arial Bold; right aligned. Document title: 100% black; 18 pt. Arial Bold Italic; right aligned. Leading is 21.6 pt.
Binding:
24
AIAG Publications
Global CD Cover 4.75" x 4.75"
Global CD Cover Artwork

The CD cover should be designed and printed using the master artwork files available from the Marketing Coordinator.

The global publication CD covers are always printed in CMYK. The AIAG logo and sister organization logos are always printed in black. Logos will vary between documents to reflect organizational participation. These logos are placed beginning in the lower left corner and work upward. Document code: 100% black; 24 pt. Arial Bold; right aligned. Document title: 100% black; 10 pt. Arial Bold Italic; right aligned. Leading is 13.2 pt.
Paper: Weight: Ink: Uncoated white stock 80 lb. cover CMYK
25
AIAG Publications
Global CD Label 4.625" x 4.625"
Global CD Label Artwork

The CD label should be designed and printed using the master artwork files available from the Marketing Coordinator.

The global publication CD covers are always printed in CMYK. The AIAG logo and sister organization logos are always printed in black. Logos will vary between documents to reflect organizational participation. These logos are placed near the copyright information and work upward along the curve of the CD. Document code: 100% black; 18 pt. Arial Bold. Document title: 100% black; 9 pt. Arial Bold Italic. Leading is 10.8 pt.
Paper: Ink: Standard CD label stock or a white-faced CD CMYK
26
AIAG Publications
Global Document Template 8.5" x 11"
Global Document Format

Each AIAG-written document is formatted to a specific template, which is available from the Marketing Coordinator. Using the template ensures that all AIAG-produced documents have a consistent look and feel.
FOREWORD
The Supply Chains that support todays modern and lean manufacturing environment are more complex and wide-ranging than ever before. In recent years, sourcing strategies have changed significantly and product is now purchased from every part of the globe as the financial benefit of buying from new and emerging markets has become more commonplace. As the supply chain has become more extended, with product being shipped across and between continents, greater reliance has been placed on the relationship between the parties (customer, supplier, transport organizations, etc.) involved in the physical movement of the goods. Clearly, it is normal for a contractual relationship to exist between the various supply chain partners in the form of a purchase order or contract that specifies the services to be provided and the associated costs involved. However, it is also important that the operational and day-to-day working relationship between the parties is documented in a Logistics Agreement so that roles and responsibilities are clarified. The purpose of this Global Materials Management and Logistics Agreement (GMMLA) document is to provide recommendations and advice regarding the format and content of such an agreement. In 2003 Odette, which represents the European automotive industry, released the initial version of the Logistics Agreement. In June 2007, a project group comprising members of AIAG, which represents the North American automotive industry, and Odette began developing a global version. The document was completed and published in January 2008.
M-17
Global Materials Management and Logistics Agreement (GMMLA)

Version 1, Issued 4/2008

This template is used for publications that are developed in cooperation with AIAG and its sister organizations. The document is always printed in black. Exceptions for full color are made as needed.
Paper: Weight: Ink: Binding: Offset white stock 50 lb. text Black Clear spiral. Printer to determine appropriate diameter.
-2-
27
Quality Publications
The Core Tools
About the Quality Core Tools

AIAG is the custodian of the documents developed by the Supplier Quality Requirements Task Force (SQRTF). These publications do not have AIAG branding, so AIAG specifications do not apply.
Print Specifications Cover

Paper: Weight: Ink: Coating: Binding: C1S 10 pt. CMYK UV over printed side of cover Perfect with 3-hole drill*
*May be saddlestitched depending on thickness of book
Print Specifications Interior

Paper: Weight: Ink: Offset white stock 50 lb. text Black
Training
29
Introduction to AIAG Training Materials
AIAG offers training developed and presented by external training providers. This material is not AIAG-owned and is developed by these external sources. As a result, there is not a standard template for this material since there are multiple variables involved (e.g., training provider, instructor preference, material being taught, etc.).
30
AIAG Training Materials

Training Manual Covers
Training Manual Cover Format

A few classes use an AIAG-produced cover for the materials. These particular covers should be designed and printed using the master artwork files available from the Marketing Coordinator.

The logo is Pantone Cool Gray 11. The color field is CMYK. Participant Manual: Pantone Cool Gray 11; 22 pt. Univers LT Std 65 Bold; tracking set to -10; horizontal scale set to 97%; left aligned. Training title: CMYK = 0c, 100m, 100y, 0k; 31 pt. Univers LT Std 65 Bold; horizontal scale set to 101%; left aligned. Leading is 37.2 pt.
Paper: Weight: Ink: Uncoated white cover stock 80 lb. cover CMYK
Electronic Communications
32
Electronic Communications
PowerPoint Presentation
PowerPoint Template
Using the official AIAG PowerPoint template is another way to strengthen our brand recognition. Master artwork is available from f:\\wpfiles\PowerPoint Templates or from the Marketing Coordinator.
Title Slide Typography

Presentation title: 100% white; 40 pt. Arial Bold; right aligned. Presentation subtitle: 100% white; 32 pt. Arial; right aligned.
Standard Slide Typography

Title: 100% white; 36 pt. Arial Bold; left aligned. Main bullet: 80% black; 32 pt. Arial; left aligned. Indent 1: 80% black; 28 pt. Arial; left aligned. Indent 2: 80% black; 24 pt. Arial; left aligned. Indent 3: 80% black; 20 pt. Arial; left aligned. Indent 4: 80% black; 18 pt. Arial; left aligned.
Standard AIAG Descriptions
34
Standard AIAG Descriptions

50, 100 and 150 Word Blurbs
50 Word
The Automotive Industry Action Group (AIAG) is a globally recognized organization where automakers, suppliers, service providers and government work collaboratively to streamline industry processes. Initiatives developed and implemented by AIAG member companies save the industry millions of dollars annually by driving rework, error and scrap out of the global automotive supply chain.
100 Word
The Automotive Industry Action Group (AIAG) is a globally recognized organization where retailers, automakers, suppliers, service providers, academia and government work collaboratively to streamline industry processes. AIAG members are actively engaged in initiatives geared toward resolving global supply chain issues via the adoption of common business practices and interoperable business systems. AIAG also provides effective communication and consistent delivery of quality requirements, guidelines, best practices and training to the supply base worldwide. Initiatives developed and implemented by AIAG member companies save the industry millions of dollars annually by driving rework, error and scrap out of the global automotive supply chain.
150 Word
The Automotive Industry Action Group (AIAG) is a globally recognized organization where retailers, automakers, suppliers, service providers, academia and government work collaboratively to streamline industry processes and establish business practices. Founded in 1982, AIAGs vision is to be the catalyst for the global automotive industrys efforts to establish a seamless, efficient and responsible supply chain. AIAG members are actively engaged in initiatives geared toward resolving global supply chain issues via the adoption of common business practices and interoperable business systems. AIAG works closely with sister organizations in Europe, Japan and China to provide leadership, direction and alignment of worldwide activities. AIAG also provides effective communication and consistent delivery of quality requirements, guidelines, best practices and training to the supply base worldwide. Initiatives developed and implemented by AIAG member companies have saved the industry millions of dollars by driving rework, error and scrap out of the global automotive supply chain.
Terminology
36
AIAG Terminology
AIAG Style Guide
2-D; 3-D
Hyphenated
Corporate Responsibility Newsletter

Formal title of monthly AIAG e-newsletter
materials management
Materials is plural; not material No hyphen
AIAG
Never the AIAG The is acceptable only when company name is spelled out, as in the Automotive Industry Action Group
email
However, e-document, e-business, e-commerce, etc. The e is capitalized in titles, headings or when its the first word in a sentence
NAFTA
All caps
not-for-profit
Hyphenated
AIAG e-News Brief

health care
Two words, no hyphen
QS-9000
Hyphenated; no space
antitrust
One word; no hyphen
International Automotive Oversight Bureau (IAOB)

Not Oversite
Quality Standards and Tools

AutoMed
Capital M in Med; no space
ISO 9001, ISO 9000, ISO 14001, etc.

No hyphen after ISO
REACH
All caps; not REACh Spell out on first reference: Registration, Evaluation, Authorisation and Restriction of Chemicals
bar code
Two words; not barcode
ISO/TS 16949
Forward slash between ISO and TS Space between TS and 16949 No hyphen
bylaw; bylaws
One word, no hyphen
37
AIAG Terminology
AIAG Style Guide
Supply Chain Initiatives

Third Edition, Second Edition, etc.

For quality manuals, not 3rd edition or 2nd edition, etc.
Tier One, etc.

Spell out the number; not Tier 1
Truck & Heavy Equipment (T&HE)

Use ampersand (&); not and
webcast
One word, no hyphen Also webcam, webmaster, etc.
website
One word Lowercase
Contacts
39
Who to Contact
Logo Requests or Questions

If you would like to request the AIAG logo, please send an email to ssmith@aiag.org. Include the following information: Person/Organization requesting the logo Reason for the request How the logo will appear (e.g., corporate report, website, etc.) Name of contact and information where to send the logo For questions regarding the logo, please contact Stacey Smith at ssmith@aiag.org.
Stationery Requests
Master artwork for any of the stationery pieces are available. Please email Stacey Smith at ssmith@aiag.org with which piece you need. Master artwork will be provided in EPS format.
Publication Template Requests

AIAG and global publication templates are available. Please send an email to Stacey Smith at ssmith@aiag.org with a note about which template you need. Document templates will be provided in Microsoft Word format.

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Corporate Identity Manual

AIAG Corporate Identity Manual

2008-004 Revision Date: May 17, 2012

Introduction to AIAG Branding

AIAG Corporate Identity Manual

2008-004 Revision Date: May 17, 2012

The AIAG Logo

About the AIAG Logo

100% black on light backgrounds

White reversed on a solid color background

AIAG Corporate Identity Manual

2008-004 Revision Date: May 17, 2012

The AIAG Logo

Acceptable Variations and Logo Size Requirements

Logo Exclusion Zone

Any other variations can weaken the AIAG brand.

AIAG Corporate Identity Manual

2008-004 Revision Date: May 17, 2012

The AIAG Logo

Examples of How the Logo Should Not Appear

Not enough contrast

Register online now or call (248) 358-3003.

AIAG Corporate Identity Manual

2008-004 Revision Date: May 17, 2012

AIAG Color Palette

CMYK: 100c, 75m, 0y, 0k RGB: 0, 84, 166 HTML: 0054a6

CMYK: 4c, 25m, 100y, 0k RGB: 244, 190, 24 HTML: f4be18

CMYK: 0c, 100m, 100y, 0k RGB: 237, 28, 36 HTML: ed1c24

CMYK: 100c, 0m, 0y, 0k RGB: 0, 174, 239 HTML: 00aeef

CMYK: 0c, 50m, 100y, 0k RGB: 247, 148, 29 HTML: f7941d

CMYK: 50c, 0m, 100y, 0k RGB: 141, 198, 63 HTML: 8dc63f

AIAG Corporate Identity Manual

2008-004 Revision Date: May 17, 2012

Univers LT Std 45 Light

Univers LT Std 45 Light Oblique

Univers LT Std 65 Bold

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890$%&(.,;:!?)

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890$%&(.,;:!?)

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890$%&(.,;:!?)

AIAG Corporate Identity Manual

2008-004 Revision Date: May 17, 2012

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890$%&(.,;:!?)

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890$%&(.,;:!?)

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890$%&(.,;:!?)

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890$%&(.,;:!?)

AIAG Corporate Identity Manual

2008-004 Revision Date: May 17, 2012

AIAG Letterhead (Letter Size: 8.5" x 11")

Typography and Color

AIAG Corporate Identity Manual

2008-004 Revision Date: May 17, 2012

Envelope (Business Size No. 10: 9.5" x 4.25")

Typography and Color

*Due to cost, it is acceptable to use a standard 24 lb. white wove envelope.

AIAG Corporate Identity Manual

2008-004 Revision Date: May 17, 2012

Business Card (3.5" x 2")

Typography and Color

AIAG Corporate Identity Manual

2008-004 Revision Date: May 17, 2012

Introduction to AIAG Publications

AIAG Corporate Identity Manual

2008-004 Revision Date: May 17, 2012

Standard Publication Cover Artwork