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THE PURPOSES AND METHODS OF PRACTICAL PROJECT CATEGORIZATION

Russell D. Archibald, MSc


Fellow PMI and APM/IPMA, PMP

Institut Suprieur de Gestion Industrielle - Groupe ESC LILLE 5th International Workshop August 22 26, 2005

Objectives of This Presentation


To discuss the p purposes p of and need for a project categorization system, To present a recommended approach to the systematic definition of project categorization and classification classification, and To describe the use of a Purposes/Methods Matrix for Project Categorization to facilitate this systematic definition.
Institut Suprieur de Gestion Industrielle - Groupe ESC LILLE 5th International Workshop August 22 26, 2005

The Need
Significant differences exist between the large numbers of projects within: The total spectrum of actual projects in government, business and industry, and The Th smaller ll numbers b of f projects j t th that t are being planned and executed within one organizational i ti l entity. tit

Institut Suprieur de Gestion Industrielle - Groupe ESC LILLE 5th International Workshop August 22 26, 2005

Experience to Date
Recognition that many PM principles and practices are common to all (or at least many) projects regardless of type type, AND MORE RECENTLY Recognition R iti th that td due t to th the i inherent h t diversity of many projects they must be segregated t di in diff different t ways for f several l important purposes.
Institut Suprieur de Gestion Industrielle - Groupe ESC LILLE 5th International Workshop August 22 26, 2005

The World of Project Management


1. Buyers (owners of projects) 1 2. Sellers (contractors or developers of projects) 3. PM software developers and vendors 4. Consultants in PM 5. Universities 6. Professional associations
Institut Suprieur de Gestion Industrielle - Groupe ESC LILLE 5th International Workshop August 22 26, 2005

Project Categorization Enables I Improvements in: i


How project buyers and sellers Strategically select and prioritize projects Operationally plan and execute their projects:
Individually Within p programs, g , and Within project portfolios

Determine their true maturity y in PM Educate and train their PM people p and manage g PM career p paths Develop
Institut Suprieur de Gestion Industrielle - Groupe ESC LILLE 5th International Workshop August 22 26, 2005

PM Maturity by Project Categories


Research in Brazil:
http://www.maturityresearch.com/#

Applying the Prado/MMGP maturity model to project categories shown later. Brazil: 180 million people, strong hightechnology industries, 17 PMI chapters

Institut Suprieur de Gestion Industrielle - Groupe ESC LILLE 5th International Workshop August 22 26, 2005

Project Categorization Enables I Improvements in: i (Contd)


PM software applications Consulting and training in PM services University U i it offerings ff i i in PM PM Professional associations services
Institut Suprieur de Gestion Industrielle - Groupe ESC LILLE 5th International Workshop August 22 26, 2005

Categorization versus Cl Classification ifi i of f Projects P j


Project categories:
A set of items with similar characteristics or properties (attributes) Not mutually exclusive

Classification criteria within categories:


A set of items with identical characteristics A project j t fits fit only l one class l

Institut Suprieur de Gestion Industrielle - Groupe ESC LILLE 5th International Workshop August 22 26, 2005

De Facto Project Categorization


Exists everywhere Can be seen in:
PMI SIGs SIG PMI PMBOKs and IPMA bodies of knowledge Organization O structures Consultant specialization University course offerings

Institut Suprieur de Gestion Industrielle - Groupe ESC LILLE 5th International Workshop August 22 26, 2005

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Specialized PM B Bodies di of fK Knowledge l d


PMI:
Government extension Construction extension Automotive extension (in preparation)

German/GPM G /GPM (IPMA)


Investment: construction & systems engrg R&D/Innovation

Institut Suprieur de Gestion Industrielle - Groupe ESC LILLE 5th International Workshop August 22 26, 2005

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PMI Special Interest Groups


Aerospace & Defense Automotive Dispute Management Environmental Management Government Hospitality Management (major events: Olympic Games) Information Technology and Telecommunications Manufacturing New Product Development Pharmaceutical Service and Outsourcing Utility industry
Institut Suprieur de Gestion Industrielle - Groupe ESC LILLE 5th International Workshop August 22 26, 2005

Automation Systems Design-procurementconstruction E-Business Financial Services Healthcare Project Management Information Systems (software) International Development (infrastructure, agriculture, education, d ti health, h lth etc.) t ) Marketing and Sales Oil/Gas/Petrochemical Retail Urban Development

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International Development Projects


Announcing Announcing the Soft Soft Launch Launch of the International Development Project Management Manual of Practice and Glossary Program. See www.IDPMGUIDE.INFO Source: Paul Giamolvo: http://www.pmforum.org/viewpoints/2005/070 8_e.htm
Institut Suprieur de Gestion Industrielle - Groupe ESC LILLE 5th International Workshop August 22 26, 2005

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Organization Structures
Major design/construction firms are organized by category: power plant, highway/dams commercial highway/dams, commercial, high-rise high rise, other IT/software/systems departments Other
Institut Suprieur de Gestion Industrielle - Groupe ESC LILLE 5th International Workshop August 22 26, 2005

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Consultants Specialize by Category


PMA: Architectural Architectural, infrastructure infrastructure, transportation, health care, power, etc. http://www pmaconsultants com/proj/projh http://www.pmaconsultants.com/proj/projh ome.htm BMC: IT IT and IS Specific Services Services. http://www.bmc-online.com/consultingitisservices htm itisservices.htm

Institut Suprieur de Gestion Industrielle - Groupe ESC LILLE 5th International Workshop August 22 26, 2005

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Ad Hoc versus Systematic P j Project C Categorization i i


One approach: continue ad hoc categorization as in past decades OR Systematic - A better approach:
Accelerate A l t improvements i t in i PM practices ti Avoid duplicate efforts Help H l to assure that h all ll f factors h have b been considered
Institut Suprieur de Gestion Industrielle - Groupe ESC LILLE 5th International Workshop August 22 26, 2005

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Various Categorization Parameters


(Crawford, Hobbs, Turner 2002)
1.

Size, , Complexity p y and Familiarity


Size Size & groupings Goals & methods Familiarity Maturity Technical uncertainty System y scope p Product & work

2. Life Cycle y or Sector


Corporate strategic development Strategic importance Stage of the project (and product) life cycle Industry sector Resource type Geography International

Institut Suprieur de Gestion Industrielle - Groupe ESC LILLE 5th International Workshop August 22 26, 2005

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Various Categorization Parameters


(Crawford, Hobbs, Turner 2002) (Contd) 3. Contract Type and Payment Terms Contract terms and payment Contract forms Type of risk Who controls the risk Complexity

Institut Suprieur de Gestion Industrielle - Groupe ESC LILLE 5th International Workshop August 22 26, 2005

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Attributes of Projects
(Crawford, Hobbs, Turner 2004) Application area or product Stage g of life-cycle y Grouped or single Strategic importance Strategic driver Geography Scope Timing Uncertainty Risk Complexity Customer Ownership Contractual

Institut Suprieur de Gestion Industrielle - Groupe ESC LILLE 5th International Workshop August 22 26, 2005

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Common Uses and Needs


(Crawford, Hobbs, Turner 2004)

A language for naming and discussing Facilitating communication Storage and retrieval of knowledge

Institut Suprieur de Gestion Industrielle - Groupe ESC LILLE 5th International Workshop August 22 26, 2005

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Specific Uses and Needs


Specific p uses/needs Research Ontological definition C Comparability bili Building on previous results Professional organisations Development of BoKs Internal te a organization o ga at o (S (SIG G st structure) uctu e) Market positioning Practitioner organisations?
Institut Suprieur de Gestion Industrielle - Groupe ESC LILLE 5th International Workshop August 22 26, 2005

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Systematic Approach
Analyze purposes and uses Systematize and prioritize them R Relate l t th them to t project j t characteristics, h t i ti attributes, and criteria

Institut Suprieur de Gestion Industrielle - Groupe ESC LILLE 5th International Workshop August 22 26, 2005

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The Purposes/Methods Matrix for P j Project C Categorization/PC i i /PC


One axis: Purposes and Uses of PC Second axis: Methods of categorizing and classifying projects within the categories Enter codes to indicate which methods serve which purpose
Institut Suprieur de Gestion Industrielle - Groupe ESC LILLE 5th International Workshop August 22 26, 2005

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Project Categorization Purposes/Methods Matrix


Methods > Market Share Purposes v & Strat. Intent
1. Strategic Indicate usefulness with codes 2 O 2. Operational ti l Project End Result Development or Deployment Other

3. PM 3 Education

4. PM People Development

Institut Suprieur de Gestion Industrielle - Groupe ESC LILLE 5th International Workshop August 22 26, 2005

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1 Strategic PM Uses 1.
Project selection Prioritize selected projects D fi project Define j t portfolios tf li Manage project portfolios Allocate resources to portfolios & projects Other:

Institut Suprieur de Gestion Industrielle - Groupe ESC LILLE 5th International Workshop August 22 26, 2005

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2 Operational PM Uses 2.
Select/assign g p project j managers g Design/select best project life-cycle models Select/improve PM methods & systems S l /d Select/develop l b best PM software f systems Build knowledge base of best practices Improve risk management methods Evaluate PM maturity level Link success a and d failure a u e factors acto s Select tools and management approach Other
Institut Suprieur de Gestion Industrielle - Groupe ESC LILLE 5th International Workshop August 22 26, 2005

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3 PM Education & Training 3.


Improve educational & training courses Develop D l specialized i li d case studies t di Organize speaker tracks at congresses Other
Institut Suprieur de Gestion Industrielle - Groupe ESC LILLE 5th International Workshop August 22 26, 2005

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4 People Development in PM 4.
Develop specialized certification of:
Project managers PM support specialists

Develop career paths for individuals Other

Institut Suprieur de Gestion Industrielle - Groupe ESC LILLE 5th International Workshop August 22 26, 2005

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Further Work Needed


Prioritize purposes and uses Consolidate and simplify purposes and uses

Institut Suprieur de Gestion Industrielle - Groupe ESC LILLE 5th International Workshop August 22 26, 2005

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Project Categorization Purposes/Methods Matrix


Methods > Market Share Purposes v & Strat. Intent
1. Strategic Indicate usefulness with codes 2 O 2. Operational ti l Project End Result Development or Deployment Other

3. PM 3 Education

4. PM People Development

Institut Suprieur de Gestion Industrielle - Groupe ESC LILLE 5th International Workshop August 22 26, 2005

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Project Categorization Methods


Project characteristics or attributes Place projects within categories Classify projects within categories

Institut Suprieur de Gestion Industrielle - Groupe ESC LILLE 5th International Workshop August 22 26, 2005

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A Useful Project Categorization M h dM Method Must:


Provide appropriate category for any project to be encountered Permit classification within a category Provide insight into differences between projects j t in i diff different t categories t i Provide categories that can be readily translated across cultures and languages (Fern, ( , 2004) )
Institut Suprieur de Gestion Industrielle - Groupe ESC LILLE 5th International Workshop August 22 26, 2005

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Market Share & Strategic Intent

Institut Suprieur de Gestion Industrielle - Groupe ESC LILLE 5th International Workshop August 22 26, 2005

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Strategic Intent
Products are developed to conform to the requirements of one of three strategic intents:
technological excellence (TE), operational excellence (OE) (OE), or customer intimacy (CI). Hammel and Prahalad (1989)
Institut Suprieur de Gestion Industrielle - Groupe ESC LILLE 5th International Workshop August 22 26, 2005

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Market Share/Strategic Intent M i Matrix


Using the four Boston Matrix classes as rows and the three Strategic Intent classes as columns, columns we might choose to define projects in terms of their product characteristics This yields a total of characteristics. twelve theoretical project categories. Source: Fern (2004)
Institut Suprieur de Gestion Industrielle - Groupe ESC LILLE 5th International Workshop August 22 26, 2005

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Categories Based on End Results


1. Aerospace/Defense 2. Business & Organizational g Change 3. Communication Systems 4. Events 5. Facilities 6. Information Systems 6 7. International Development p 8. Media & Entertainment 9. Product/Service Development 10 Research & Dev 10. Dev.

Institut Suprieur de Gestion Industrielle - Groupe ESC LILLE 5th International Workshop August 22 26, 2005

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Hierarchical and Multi-Dimensional Multi Dimensional


Category level 1 2 3 4 M j category Major t Sub-category 2 Sub-category 3 Sub-category Sub category 4 Similar to P/WBS approach
Institut Suprieur de Gestion Industrielle - Groupe ESC LILLE 5th International Workshop August 22 26, 2005

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Example: Category 5. Facilities Projects


1 Facility decommissioning 1. 2 Facility demolition 2. 3 Facility maintenance & modification 3. 4. Facility design/procure/construct
1.Civil 2.Energy 3.Environmental 4.Industrial 5.Commercial 6.Residential 7.Ships 8.Other:

5. Other: ?
Institut Suprieur de Gestion Industrielle - Groupe ESC LILLE 5th International Workshop August 22 26, 2005

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Classifying Within Sub-Categories: M Many possible ibl C Criteria i i


Project size Major & minor projects Project complexity External or internal customer Degree of customer involvement Levels of risk, who takes responsibility Stand alone versus create supporting infrastructure Stand-alone Standard versus transitional Mega projects: not categorizable Other: ? (See Crawford, Hobbs and Turner, 2002 and 2004)
Institut Suprieur de Gestion Industrielle - Groupe ESC LILLE 5th International Workshop August 22 26, 2005

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Simple Example: C Category/Class /Cl M Matrix i


Classifying Projects within Project Categories & Sub-Categories Category 5. Physical Facilities 5.1 Decommissioning 5.2 Demolition 5.3 Maint & Modification 5.4 Design/proc/const 5.4.1 Civil 5.4.2 Energy 5.4.3 Environmental 5.4.4 Industrial 5.4.5 Commercial 5.4.6 Residential 5.4.7 Ships 5.4.8 Other 5.5 Other
Institut Suprieur de Gestion Industrielle - Groupe ESC LILLE 5th International Workshop August 22 26, 2005

Project Size: $M Level 3

Major Project: YesNo

Complexity: 1 to 10

Customer : Int or Ext

Customer Involvement Hi or Low

Risk Level: 1 to 10

Level 2

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Deployment versus D Development l P Projects j (Pfeiffer 2004)


Deployment Project Ci il construction. Civil i Installation of a system. Advance measured by products products. Final Product relatively clear. Life Cycle generally in form of cascade. Leadership style based on command and control. Highly structured information system system. Task oriented organization of Human Resources. Progress relatively Linear. Development Project D Development l of f new products. d Organization of social change. Advance aimed at reducing uncertainties measured by uncertainties, indicators. Various life cycles possible. Leadership style focused on l learning. i Less formal communication system. Human Resources need to adapt and evolve in order to respond to changes. Processes very dynamic.
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Institut Suprieur de Gestion Industrielle - Groupe ESC LILLE 5th International Workshop August 22 26, 2005

Conclusions
Need systematic approach to project categorization and classification Systematic y approach pp must be:
Specifically related to prioritized purposes and needs of the organization Hierarchical

This appears to be a fertile field for further study and d research h with ith all ll members b of f th the world ld of f project management, including doctoral dissertation topics
Institut Suprieur de Gestion Industrielle - Groupe ESC LILLE 5th International Workshop August 22 26, 2005

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