About font families

ITC Edwardian Script was designed by Edward Benguiat, an emotional, lyrical, even passionate calligraphic typeface. Its appearance was influenced by the look of writing with a steel point pen, an instrument which can be pushed as well as pulled, and which produces stroke contrast when pressure upon it is varied. The delicate, sophisticated letterforms of ITC Edwardian Script were drawn and redrawn and the connections of the letters were perfected to create the look of true handwriting. Times New Roman is a serif typeface commissioned by the British newspaper The Times in 1931, created by Victor Lardent at the English branch of Monotype. It was commissioned after Stanley Morison had written an article criticizing The Times for being badly printed and typographically antiquated. The font was supervised by Morison and drawn by Victor Lardent, an artist from the advertising department of The Times. Morison used an older font named Plantin as the basis for his design, but made revisions for legibility and economy of space. Morison's revision became known as Times New Roman and made its debut in the 3 October 1932 issue of The Times newspaper. After one year, the design was released for commercial sale. The Times stayed with Times New Roman for 40 years, but new production techniques and the format change from broadsheet to tabloid in 2004 have caused the newspaper to switch font five times since 1972. However, all the new fonts have been variants of the original New Roman font.

Why this Typeface?

One of my honors is that I have been student of Yadollah kabolione, one of the most famous Persian calligraphers around the world. (http://www.yadollahkaboli.com/) but unfortunately I don't know anything about Latin calligraphy. However, I really like ITC Edwardian Script, and I think it is very suitable for classic artistic websites, or posters. As my poster is about Antique Iranian Rugs, I think this typeface helps me to transfer feeling of ancient art to the audience. Although there are many other styles that I have not mentioned in this poster, and also each style has more than one type that I have depicted in this poster, I just wanted to gather all major styles together to help an amateur user to be able to compare their major differences. The audience is someone who likes antique rugs, and wants to see different styles in a holistic view to compare them. The audience is assumed to have a small amount of knowledge about these rugs, otherwise as this poster does not show the details, it will not be helpful for an expert. At first, I tried to use ITC Edwardian Script everywhere, but as the carpets are really colorful and have a lot of nuances, I came up with the idea that ITC Edwardian Script will not be readable if I use it for the names of different styles. So I used Times New Romance instead. I selected Times New Romance, because first, as mentioned above, it is very suitable for classic context; second, it is serif which helps being more readable on such a strange context. I also tried many different color pallets with two intends: 1- To demonstrate antique and artistic feeling; 2- To create the most contrast between the context of the rug and the label, but unfortunately I could not find any color better than the color that I have used for the labels. I believe this color has the most contrast with the context in general. I could use different colors for different captions, but the specification says that the color should be consistent. Thats why I used just this color for all captions.

Abadeh Title: Antique Persian/Iranian Rugs

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I should change different captions positions to create as much contrast as possible with the carpet. IN case of having two or three styles beginning with same letter, I am going to group them in stacked style.

Antique Persian/Iranian Rugs

Gebbeh Ferahan Gonabad

Ardabil Abadeh

Baluch Bakhtiari

Chahar Mahal

Daghestan

Esfahan

A H

Hamadan

B I P W

Ibrahim Abad Ilam

C J

Josheghan

E
Lilihan Luri

Kashan

F M T

G
Mashad Malayer

Heriz

Nain

Owlad

Pazyryk

Qashqai Qum

Kerman

Ravar Kerman

L S

Sarouk

Shahsavan

Tabriz

N
Ushvan

O V

Q
Waziri Xbaran

Veramin Viss

R Y

Senneh

Yalameh Yazd

Zenjan

Turkoman