Tourism Destinations and Tourists Travel Patterns and Behaviors Interviewer Name: (HRT 361 student) Survey Code #:

(for internal data management use only)

This survey is designed to find out how destination attributes impact your destination choice and travel behaviors. Your participation in this survey is voluntary. There are no penalties for not answering some or all of the questions. Only a small sample of people are surveyed so your answers are very important. All of your responses will be kept strictly confidential, only group averages will be reported for this study. Your assistance in this survey will be helpful for tourism providers to plan and prepare future recreation activities, provide affordable travel procedures, and offer a wider range of travel shopping opportunities. The estimated time required to complete this survey is 8 minutes. Completion of the survey constitutes your consent to participate. Thank you for your time, Project Coordinators: Alexa Herron, Shelby Smith, Jordan Bearden Class Instructor/Project Supervisor: Professor Rachel Chen, Ph.D., CHE Dept. of Retail, Hospitality and Tourism Management 246 Jessie Harris Building University of Tennessee, Knoxville, TN 37996-1911 Phone: (865) 974-0505 Email: rchen@utk.edu Part I. About you 1. [ ] Male 2. Your Age: 3. Your Occupation: 4. Student [ ] Yes [ ] No [ ] Female

5. What is your ethnicity: [ ] White/Caucasian [ ] African American

[ ] Asian/Pacific Islander [ ] American Indian/Aleut

[ ] Hispanic [ ] Other_____________

6. Your home town:

(city)

(state)

Part II. About your Tennessee Football experience 1. How often do you go to home Tennessee Football games? [ ] Never [ ] Every few years [ ] 2 to 3 times a season [ ] Monthly [ ] Once a year [ ] Every game

2. Rate how the following aspects influence your decision to attend Tennessee Football home games (1 = No Influence, 4 = Neutral, 7 = Extremely Influential) Cost Weather Companions Parking/tailgating Choices of on-site attractions Safety & Security Kick off time Promotions Others (__________________) Part III. Student Fan Experience 1. Was your decision to come to The University of Tennessee influenced by Tennessee Football? [ ] Yes [ ] Yes [ ] Yes [ ] Difficult [ ] No [ ] No [ ] No [ ] Easy 2. Do football games on campus affect your academic progress? 3. Was it easy to purchase your ticket? 4. Do you feel it is too difficult and/or expensive to purchase guest tickets? 5. How long do you arrive on campus before the game begins? 6. Do you attend home games with friends? [ ] Yes [ ] No 1 1 1 1 1 1 1 1 1 2 2 2 2 2 2 2 2 2 3 3 3 3 3 3 3 3 3 4 4 4 4 4 4 4 4 4 5 5 5 5 5 5 5 5 5 6 6 6 6 6 6 6 6 6 7 7 7 7 7 7 7 7 7

7. When do you leave the game? [ ] First [ ] Second

[ ] Halftime

[ ] Third

[ ] Fourth

8. If you leave early, why? (X all that apply) [ ] Tired [ ] To beat traffic [ ] Hungry [ ] Score [ ] Other ___________________ [ ] Weather [ ] Intoxicated

9. What fan experiences do you value on game day? On a scale from 1 to 7, 1 = not important at all, and 7 = extremely important How would you rate: Friendly staff Neatness and cleanliness of interior Unique atmosphere Easy entry and exit Experience that cannot be found elsewhere Reflective of local culture Quality of concessions food Safe My travel companions and I spent a lot of time socializing with each other while at the game Wide merchandise selection Product brands Reasonable prices Other ______________________________________________ 1 1 1 1 1 1 1 1 1 1 1 1 1 2 2 2 2 2 2 2 2 2 2 2 2 2 3 3 3 3 3 3 3 3 3 3 3 3 3 4 4 4 4 4 4 4 4 4 4 4 4 4 5 5 5 5 5 5 5 5 5 5 5 5 5 6 6 6 6 6 6 6 6 6 6 6 6 6 7 7 7 7 7 7 7 7 7 7 7 7 7

11. Please X any of the following sources that you have received information about Tennessee football from: (X all that apply) [ ] Automobile clubs [ ] Facebook [ ] Travel agents [ ] Attraction brochures [ ] Relatives [ ] Friends [ ] Radio [ ] Billboard [ ] Television [ ] Magazine ads/articles [ ] Twitter [ ] Internet [ ] Newspaper ads/articles [ ] Others _____________________

Part IV: Tennessee Football Specific Questionnaire 13. How likely are you to return to a home Tennessee football game based on the following scale? 1 2 3 4 5 6 7 Never Maybe Definite Return 14. How frequently did you visit a concession, vendor or souvenir stand during your visit? [ ] Never [ ] 1-3 times [ ] 4-6 times [ ] 7+ times 15. How close were your seats in proximity to field level? 16. Did an usher or event staff personnel assist you at any point during your visit? [ ] Yes [ ] No 17. If yes, how many times? [ ] Never [ ] 1-3 times [ ] 4-6 times [ ] 7+ times 18. Did you utilize any of the following fan game day stations before or during the game? (X all that apply) [ ] Parking Map Booth [ ] Prohibited Items List [ ] @UTGameDay Twitter [ ] Lost & Found [ ] Fan Information Booth [ ] Text Messaging System [ ] First Aid [ ] Other _____________ 19. How important was parking and public transportation (First Transit or KAT shuttle) in planning your visit to Neyland Stadium? 1 2 3 4 5 6 7 Not important Somewhat Very Important 20. Did you utilize the available public transportation during your visit? [ ] Yes [ ] No 21. If yes, what public transportation did you utilize? 22. What age group(s) do you feel that Tennessee Football games are most appropriate for? (X all that apply) [ ] under 10 [ ] 10-15 [ ] 16-20 [ ] 21-30 [ ] 31-40 [ ] 41-50 [ ] 50-60 [ ] 60+ 23. On a scale of 1 to 10 RATE your overall experience: 1 2 3 4 5 Poor, Will not return Fair experience 6 7 Excellent, I will come back

Thank you for your time!!