SABKUCHH ONLINE.

COM
BAZAAR AAPKE DWAAR

Executive Summary Sabkuchhonline.com is focused on online grocery retail business. It plans to connect the household customers with distributors. Sabkuchh online .com is an online portal available 24 X 7 to the internet friendly customers. It is a virtual online market place facilitating easy buying and selling of products.Aims to tap the growing Indian consumer goods market. Sabkuchh online.com plans to start with its presence in Allahabad and Varanasi and then increase its regional base to more cities in Uttar Pradesh and then in whole country. This business plan talks about the company information in terms of Vision, Mission, Objectives, and Values. This document describes the basic business model describing the categories of business, details of the processes and salient features.

Vision It is a web start-up with limited resources but it aligns all its strategies keeping in mind the following visions: To make available all over India. To be the largest indigenous e-Commerce portal in India.

Mission Our mission is to provide a online platform where people can shop for products along with door step delivery. Taps the unattended needs of the people who does not find traditional trading convenient due to many unavoidable reasons. Our foremost mission is to provide convenience to the customers followed by best value for money backed by quality and satisfaction.

Objectives The main objectives of Sabkuchh online.com are as follows: To serve our customers flawlessly. To built a stable and effective network between the distributors, wholesalers, retailers and the household customers. To build a effective sustainable technology. To give our customers the best value for money and quickest service.

Values We aim to build our business along the path of great values and business ethics which includes: Integrity Leading Change Excellence Quality Respect for Individual Learning Sharing

Business Process
The business process for the Sabkuchh online.com is very simple. The Process can be segregated into the following sub categories:-

Buying Process This process allows users to search and buy different products listed by sellers.

Service Charges Service Charges are in terms of the following: Shipment Sabkuchh online.com charges a nominal amount for shipment of products to the door step. This depends on the distance and amount gradation. Maintenance Sabkuchh online.com also charges a percentage of the order for maintenance of its business. Discounts Sabkuchh online.com offers discounts to all of its deals depending on the time and volume of orders.

Advertisements Sabkuchh online.com allows different advertisements which is also a source of revenue.

Revenue Sources

Registration Service Tax Advertisement

Operation: Business to Customers (B2C) As in this category our consumers do not care how the order is fulfilled so we have designed our own supply chain. We are selling hundreds of thousands of products, so we are keeping our eye on statistical analysis of our customer base to figure out whats going on at any point in time with any particular type of customer.

Operations Model

Stock it yourself model In this we are maintaining our integrated warehouses that are able to handle shipments to web customers, so by keeping the warehouses we are fulfilling the orders. Through this we have full control over the fulfillment process. As we are starting a new business, so we have kept limited number of warehouses in limited cities and in limited areas.

Outsourcing warehouse model: Delivery to the customers depends on the location If it is local than

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Firefly (customer profiles) as Seller agents They will make markets more accessible to providers Cyber Cash & Verisign They are payment enablers which handle purchase transactions and their related funds transfers, as well as risk management.

How we managed our inventory This is a key term in terms of cost effectiveness. It is the direction and control of activities with the purpose of getting the right inventory in the right place at the right time in the right quantity in the right form at the right cost. Marketing Strategy Sabkuchh online.com is first of its kind in Allahabad. It targets a niche category of customers with specific needs. The needs of the market which was unattended by traditional practices are needed to be catered. First there must be an awareness spread across the population for converting the needs to demands. The marketing strategy is made to sustain the business. Sabkuchh online.com is a disruptive technology destined to topple the traditional practices. The marketing strategy will be aligned with the vision and mission to reach our objectives. Situational Analysis The traditional practice of buying grocery is characterized by: Manual Process Time Consuming Does not give best value for money Time constrained Inconvenient No Quality Assurance

Sabkuchh online.com home delivery services can be as much as 43% cheaper than compared to current costs of customers visiting the store using their our car and spare time. Most of the products are making home deliveries using a third party service provider, but we are giving through our personal delivery van and executives.

Unmet Customer Needs We have identified the following pain points in the industry that Sabkuchh online.com can get away with. 1. Convenience

In this fast paced life of metros customer does not have time to drive down to the shop and get the products. The drive takes petrol and time along with traffic frustrations. The customer needs convenience of door step delivery. 2. Quality

The traditional system does not assure quality. We plan to operate at 6 sigma and we would replace any defects and customer satisfaction is our top priority. Degradable quality leads to hassle, inconvenience. Customers do not need those so we aim to take care of these requirements. 3. Value for Money

Sabkuchh onlinecom promises a great value for money for all its offerings. It promises the cheapest deals in the market than any other methods as we provide discounts for all deals. 5. Technology behind Sabkuchh online.com

In an online business technology is definitely the most important thing. The whole system is dependent on the technology that we will be using, therefore we should ensure that we take proper decisions on the architecture on which our system will be developed ,the hardware the software that we will using and proper security measures to ensure that our clients can have secure transactions.

Features in Sabkuchh online.com system The following are the technology features of Sabkuchh online.com. user friendly web portal Secured money transaction Fast Robust Fault Tolerant Scalable Supports concurrency of 500 users

Financials Sabkuchh online.com is not just a web start up. We have a brick and mortar setup also. We have kept the setup to be minimal so that we can realistically build on that later. The setup is to be spread across two cities initially and then incrementing around strategic locations.

Capital Estimation Our initial setup would be based or renting official spaces rather than buying it or building our own setup. This adds to our flexibility. We plan to have the following: One Corporate Centre in Allahabad This would be used for the top management, monitoring and business development. One Centre in Varanasi This would serve as the development, technological setup, server location and also maintenance site. Warehouses A total of 2warehouses spread across the cities. 1 in Allahabad and 1 in Varanasi.

Investment @ Corporate office Rs 10,000/-pm Allahabad & Warehouse Office & Ware Rs 10,000/-pm house Varanasi Motor Bikes 20000 Transportation cost Programmer 20000 Supervisor 5000 Delivery boy 4000 In house worker 3000 Watchman 3000 Server 10000 Terminals 5000 Internet 1500 Software 1,00,000 Telephone 10000 Misc 100000 Maintenance inventory Insurance TOTAL

Number 1

Time 12

Total 1,20,000

1 6 1 4 6 4 4 2 4 2 1 2 1

12

1,20,000 1,20,000 3,50,000 2,40,000 2,40,000 2,88,000 1,44,000 1,44,000 20,000 20,000 36,000 1,00,000 20000 50,000 50,000 2,50,000 40,000 RS 23,52,000 INR

12 12 12 12 12 1 1 12 1 1 1

Cash reserve

------ Rs.1,48,000 INR

Profit Expectations:
The major share of the revenue generated will come from the advertisement of different products on our web portal. We plan to earn double our Investment in first year & thereby expanding business in the next 2 to 3 years.