BCA code: For office use only

Submitted on: For office use only

Company name: MMedia Pvt Ltd Founded in Year: 2012 Team size: 5 Website: Key person Email Referred by: Address

Promoters: 1) ABC 2) XYZ 3) Tel (M): Industry: Digital Music Tel (O):

One line pitch Create a vibrant, engaging & trusted digital music purchase destination for Indian music across the globe Brief overview of your products/services: (50-75 words) Our vision is to build a vibrant, engaging & trusted digital music purchase destination for Indian music across the globe. We also intend to provide an one stop solution for independent musicians to monetize music via the digital medium.

Customer pain point & solution: (50-75 words) Customers dont have a vibrant store which is focused on digital music downloads. Also curation is a key point that other stores miss, which helps consumers discover content. Content owners (Record Labels, Musicians) do not have a reliable & innovative store which will work towards growing the reach of digital music Musicians are looking to exploit the digital medium and are keen to have a one stop solution Business Model: (50-75 words) We are looking at 3 main pillars to the business. Direct digital downloads, re distribution of content to over 700 digital stores world wide and innovative sales mediums such as offline retail / brand sponsored downloads

Defensibility / Key Differences / Entry Barriers: (50-75 words) Along with building a reliable & fully transparent product, we have also executed on a few innovations like curated sets, music codes, music cards which will help increase the reach of digital music. We have also created the ability for record labels to work with other labels or independent artists to grow the digital music space. Our single core product services very different business lines such as music codes, music cards, gifting & curated sets Our user interface is very vibrant and the purchase process is extremely simple, which is why consumers love buying music on OKListen

BCA code: For office use only

Submitted on: For office use only

Market Size & Pricing: (35 words) The Indian Digital music industry will be about $230 mn by 2015. There are 3 pillars of this industry. Mobile, Streaming & Downloads. The downloads market is currently at about 25% of the overall market, which is going to grow to about 50% of the overall market

Distribution Strategy: (35 words) Direct to Consumer Downloads Re Distribution via The Orchard (Large B2B music aggregator) Innovative solutions like music codes, music cards to increase reach of digital music

What makes your management team specially qualified to build this business? (core strength) (50-75 words) ABC & XYZ have a good understanding of how Internet businesses work. ABC has helped launch & grow successful Internet & Mobile businesses and has a deep understanding of Internet consumer behavior. XYZ is a complete hands on technology enthusiast and has a good understanding of building scalable technology products

Use INR (crores) or USD (millions) Funding history: Promoter has invested about 10 Lacs in the business so far. Seed investor has invested 5 Lacs on a convertible note which has not yet been formalized

Customers: existing & potential 1) We have over 3000+ paying consumers 2) 3) 4) Our idea is to increase our consumer base dramatically 5)

Competition: 1) Flyte (Flipkart) 2) iTunes 3) 4) 5) 6) Financials: Revenue in last Fin Year Forecast post funding
FY 12 (Unaudited) FY 13 (Projected) FY 14 (Projected) FY 15 (Projected) FY 16 (Projected)

Total fund seeking: $300k Pre money Valuation: $700k to $750k Use of funds:- Marketing, Hiring, Product Development

Revenue $4k $103k $1.79mn $16.9mn

Gross profit $1.5K -$200k -$500k $1.4mn

Margin (%) 25% 9%

BCA code: For office use only

Submitted on: For office use only

Key Team members: - Current designation and role played in the organization Co-Founder, Overall Ops & Strategy

Sr No.

Name

Qualification

Past Experience

ABC

BE, MBA (SPJain)

Over 17 years of experience Product Manager at Baazee.com VP IT at INOX Leisure VP Product & Technology at Quikr.com COO at Synqua Games 10+ years of experience building digital products in 3 continents Co-founder and CTO of mobile startup - Aurality. Ex-Microsoft Software Engg

XYZ

BE, MS (UPenn)

Co-Founder, Technology & Strategy