Вы находитесь на странице: 1из 2

Christine Delcluse

92100 Boulogne, France +33 (0) 6 89 86 58 67 / christine@delecluse.com

M A R K E T I N G C O M M U N I C AT I O N S E - C O M M E R C E M AN A G E R An IFG (French Management Institute) graduate in Marketing and Management with 25 years professional experience in the travel and air transport sector, including twelve years in marketing/communications and 13 years in sales Management of multi-site teams; drawing up and implementing marketing and communication plans; management of domestic and European projects An aptitude for negotiation; rigorous, enthusiastic and innovative Fluent in English Areas of expertise:
Press and public relations: events, press releases, acting as a spokesperson and producing editorial content Digital communication: websites, e-mail campaigns, newsletters SEM/SEO, Affiliation, Social media Creating offline and online communication campaigns Organising internal and external events and trade shows Direct marketing Managing B2B and B2C loyalty programmes Partnerships with institutions and providers Sales policy and pricing strategy Negotiation with Airlines Selecting service suppliers P&L monitoring IT Web project coordination

PROFESSIONAL EXPERIENCE From 2011 Travix International B.V - France Online Travel Agency ,part of BCD travel - www.travix.com - 700 employees Brand Manager France - reporting to the Managing Director. Create the future of BudgetAir.fr brand and responsible for short and long-term development. Budget : 2m.
2003 2011

Create from scratch the future of BudgetAir.fr brand and responsible for short and long-term development. Launch and implemented brand identity, positioning & strategy for BudgetAir.fr in to the French Market Implemented strategic marketing plans including online (Metasearchs, SEM, SEO, email marketing, affiliate, display, Social Media ), offline advertising (print, video, outdoor, PR) and partnerships. Turnover : 20 millions /year. Manage, yearly marketing budget, responsible for P&L, forecasting and ROI. Negotiate and manage online Metasearch partnerships to develop profitable bookings on CPA and CPC model. Launched Affiliate marketing channel, managed affiliate agency : 6 to 10% of sales. Developed key partnerships with Point Soleil, Cook&Go, Cuisine AZ, JCI France, Le Parisien/Aujourd'hui en France via online and offline channels with a successful ROI. Liaise with online global team in Amsterdam, analytics, designers and content team to develop successful campaigns and the right content for french customers. Consolidator activities : negotiate local securates fares with 50 Airlines in France and liaise with Industry relation team in Amsterdam. Create and manage the sales policy as well as the price positioning. Initiate a close relationship with customer service to be customer focus oriented and develop a high level of customer satisfaction. Results : level 4 stars on the review "Trustpilot" and 4.5 stars on Google platform. Lead three large customer surveys to assess customer perception, customer behaviour and identify new needs. Result : action plan in cooperation with customer service and "content" team. More than 85% of customers are satisfied with content, customer service and pricing presentation. Implementation of social media in June 2012 : 16 500 Facebook fans with a rate engagement : + 10%, Daily activities on Google+, Twitter, YouTube. Hire, lead and manage in house an online marketing manager and a content manager. Creation of Travix France subsidiary and financial monitoring.

AMADEUS FRANCE Issy les Moulineaux Travel industry technology partner for suppliers, vendors and buyers. 245 employees. Head of Marketing Communications reporting to Chairman and CEO and Marketing Director Management of a team of six responsible for defining, coordinating and implementing marketing communications strategy. Supervision of all communication channels. Budget: 800k. Optimised Amadeuss presence at IFTM Top Resa annual B2B tourism and travel trade show: Implemented digital customer communications: Delivered various promotional and activity programmes with hotel group Accor Hospitality between 2005 and 2010: achieved average 9-10% increase in hotel sales Launched Amadeus Privilege loyalty programme for travel agents: 2,800 members and 10% annual growth in sales of hotel and car products for last six years



Feb 03 Jun 03

Launched new Vianeo product and service offering, supported by a highly impactful communications campaign that won several awards. Achieved 4.5 percentage point growth in market share of French travel agencies in five years (from 79% to 83.5%), as well as groups best performance in press relations for French subsidiary in 2010

CLUB AIRWAYS business airline Geneva, Switzerland District Manager, Paris and London reported to Marketing Director Provided consultancy in connection with launch of new businesses: sales strategy, press relations, partnerships and operational supervision of flights and services.

1994 2003 1999 2003

BRITISH AIRWAYS airline with 40,000 employees Paris Marketing Coordinator, France, Belgium and Luxembourg reported to CEO Managed a team of six (four in France and two in Belgium) responsible for defining, coordinating and implementing the marketing plan. Budget: 5-6m. Multinational Senior Account Manager reported to French and Global Sales Directors Responsible for developing, implementing and managing global agreements for multinational companies on the French market. Sales Manager, Paris and Eastern Ile-de-France Region managed salesforce of seven account managers Previous experience

1994 1999

1993 1994

1987 1993

TAT airline with 1,500 employees Paris and Tours Regional Sales Manager (1990 - 1993) and Account Manager (1987 - 1990)


INSTITUT FRANCAIS DE GESTION (FRENCH MANAGEMENT INSTITUTE) INSTITUT NATIONAL DU MARKETING (NATIONAL MARKETING INSTITUTE) (INM) Postgraduate degree in Marketing and Management IFI ROUEN BUSINESS SCHOOL GROUP BSc in International Business Specialising in International Sales and Negotiation Researched opportunity to set up an airline operating between Rouen and London Gatwick ISPP ROUEN BUSINESS SCHOOL GROUP Bachelor in Business




2006 2005 2004 2000

Social networking Benchmark group Developing relationship skills Employee representative bodies within the company Setting up and running a marketing intelligence unit The evolutionary manager Press relations

L AN G U A G E S , I T A N D O T H E R LANGUAGES English fluent for both business and personal use German and Spanish basic Microsoft Office suite (Word, Excel and PowerPoint), Acrobat Writer, Lotus and Outlook Amadeus package Travel, theatre, golf (27 handicap), light aviation (learner), tennis (regional competitions and instructing) and downhill skiing - Senator member of Junior Chamber of Commerce (JCI): President in 2004 and secretary of association of French-speaking JCI Senators in 2010/11 Active member of various associations - Qualified sports instructor and training instructor