Social Marketing Company (SMC) Bangladesh

Social marketing is the use of marketing principles and techniques to influence a target audience to voluntarily accept, reject or modify a behavior for the benefit of individuals, groups or society as a whole

Social Marketing Company (SMC) Bangladesh

Social Marketing Company (SMC), Bangladesh is dedicated to providing opportunities for better family health for the people of our country by addressing issues of social priority. SMC is the largest privately managed social marketing organization in the world for a single country. Social Marketing Company (SMC) is an ISO 9001:2008 certified company by Orion, USA. In 1990, the Family Planning and Social Marketing Project transformed into a not-for-profit private (Ltd.) company, which gave it a more comprehensive legal framework for operational flexibility. The Company is now governed by a voluntary Board of Directors. The Board of Directors consist of eminent personalities with private and public sector expertise in different fields. SMC will mark 39 years of operation in 2013. SMC is regarded as the largest privately-managed not-

Vision & Mission Statement

Vision of SMC: The vision of SMC is to be the international model for sustainable social marketing built on the principles of cross subsidy using surplus fu ds fro o pa ys usi ess operatio s to support a expanded portfolio of program activities designed to achieve social good. Mission of SMC: MCs Mission is to improve the health and well being of women, children and families by increasing demand for an expanding access to products and services in family planning, health, nutrition and other socially beneficial areas in partnership with the private sector, government and the donors.

Target Adopter
Focus of SMC is, family planning, Maternal child health disease prevention.
So from the mission statement of SMC, it can be said that the target adopters are women, children and families who needed change in family planning, health, nutrition and other socially beneficial areas

Products & Programs

Products: SMC has following products categories, Family Planning STD/AIDS Prevention Child Health Maternal Health Product

Family Planning:
SMC social markets a variety of oral pill brands (Combination 3, Noret-28, Femicon, Minicon and Femipil); and condoms (RAJA, HERO, Panther, Sensation, and U&ME); and clinical (Injectable OMA-JECT ) contraceptives.

STD/AIDS Prevention:
The cornerstone of STD/AIDS prevention is condom use. Condoms do prevent HIV and STDs and therefore must be an essential part of AIDS prevention.

Child Health WHO formula-based packaged

oral rehydration salt brand marketed by SMC called SMC introduced a micronutrient powder in the brand name of MoniMix to address hildhood Iron Deficiency Anemia (IDA).

It also started marketing Zinc dispersible tablets in September 2008 to reduce the severity of diarrhoea in children under 5 years.

Maternal Health Product

As part of its maternal and neonatal health programme, SMC launched Safe Delivery Kit ra ded as afety Kit i 2008 to e sure clean child delivery at household level.