Search Engine Optimization and Positioning Proposal

PROPOSED SOLUTION Please find beneath the SEARCH ENGINE OPTIMISATION package. Search engine Optimization Consulting Services Our consulting services have been divided into 6 phases: Phase I Website Analysis & Technical Audit Competitor Analysis Phase II On page and off page optimization Phase III Submissions Phase IV Link Popularity Phase V Ranking & Traffic Report on Google, MSN & Yahoo Competitor Ranking Report Phase VI Maintenance

Phase I a) Website Analysis & Technical Audit

Once the website is developed, We will generate a technical audit report of the website on the basis of various search engine parameters and guidelines which will provide an insight into the current status of the site prior to any optimization in order to develop the SEO strategy Number of inbound links on Google, Yahoo and MSN Number of outbound links on Google, Yahoo and MSN Number of pages cached on Google, Yahoo and MSN Current Ranking on Google, Yahoo and MSN Flash Alt Tags Frames JavaScript Pop-Ups Load Speed Browser Compatibility Site Map 3 Click Rule Internal Link Architecture URL Architecture Robot.Txt Very Similar Pages Image on Top Background Image Design Consistency 4 GIF Rule Meta Tags Spamming Alt Tags Spamming Invisible Text Hidden Text Keyword Spamming Page Redirects Doorway Pages Cloaking Mirror Pages/ Content Page Jacking Keywords Density Keywords Prominence Keywords Proximity HTML Errors 301 Redirect/ Deadlines Dynamic Content Supplement Results Google Sandbox Multiple Domains

b) Competitor Analysis (Competitor review Vs Client's website) Key phrase targeted

Age of Domains Number of incoming links Current rankings on Google, MSN and Yahoo Search engine saturation Load Time Traffic comparison for the key phrases targeted on the internet Supplement Results Page Rank of the targeted pages The data garnered from the above exercises will be thoroughly analyzed to review how your competition is faring on major search engines. The results derived will enable us to come up with appropriate measures, helping you to rank high on major search engines.

Phase II: On page and Off page optimization In this phase, on the basis of the search engine guidelines and parameters, we will do on page and off page optimization. Please find beneath some of the most important factors on the basis of search engine criterias and guidelines. Keyword Research & Analysis by Word Tracker & Overture Ranking Audit report Pages Phrases Content Optimization URL re-naming Links re-naming Optimization details Summary Report Link to site map on optimized pages of the website Google Site map Meta Tags Composition & Upload Robots.txt 301 Redirects (only for optimized pages) Inbound links (hyperlinks in the content, if base plan 10, then 10 hyperlinks) Additional navigation bar (only for optimized pages) Urchin Creation of new pages if required (at a cost) W3C Validation for optimized pages Image optimization (as per w3c standards for 10 images) URL Architecture Site map for up to 50 links( if the client wants to get a site map made for the entire website, it can be done but at a cost)

Phase III: Submissions We submit individual pages of your site independently, a practice known as deep submission to all major search engines including those which are country and industry-specific to help you get the best rankings possible in the best and most popular search engines. Deep Submissions to top Search Engines: Google, Yahoo, AltaVista, Ask Jeeves, Teoma, Infoseek (Go.com), Fast, Lycos, MSN, Open Directory Project, AOL, Hotbot, Excite, WebCrawler, Alexa, CNN, About.Com (optimised pages) Automated Submissions to 1500 Search Engines, Directories and Business Sites (home page)

Manual Submissions to Regional Search Engines and Directories (home page to 5 engines and directories) Manual Submissions to Industry-Specific Search Engines and Directories (home page to 5 engines and directories) Submission report

Phase IV: Link Popularity (10 one way links) This is basically a measure of the number and quality of inbound links or "votes" that a search engine has found for your Website. At the simplest level, the more sites that link to your site, the more important your site becomes. But then, getting links from other Websites is not too difficult. However, getting links from quality sites with high PageRank and industry relevance that will drive quality traffic to your Website is a different matter altogether. To improve link popularity we will add 10 one way links with high PageRank and industry relevant to the clients website. Phase V: Ranking Reports Competitor ranking report (10 phrases) Ranking & Traffic Reports on Google, Yahoo and MSN Phase VI: Maintenance Our Consultants adhere to a pro-active approach and constantly monitor your websites rankings and traffic, and analyze all relevant statistics. In case of a deviation from expected results, we do an in-depth review and implement effective measures so that your website remains most visible on major search engines. 1. 2. 3. 4. 5. 6. 7. 8. 9. Review of Rankings Review of Traffic Free consultation on Emerging trends in search engines Unlimited e-mail and telephone support Review and Maintenance of rankings will involve the following: Review of optimized Content Review ranking of key phrases Review traffic Reason for exit of users (Exit pages, Entrance pages, Bounce pages, Session time outs, Pages not reachable) 10. Review of meta tags 11. URL Renaming 12. List of Broken links 13. List of similar meta tags pages 14. List of supplement results 15. Monitoring of competitors rankings 16. Permanent redirect 17. Robot.txt 18. Google site map 19. Link Renaming 20. Review of websites ranking better then the clients 21. Review of Technical Recommendations made 22. Link Popularity 23. Number of pages indexed in Google, MSN and Yahoo 24. W3C Validation 25. URL Architecture

26. Link Architecture 27. Search engines updates 28. Algorithm changes Maintenance Package Depending on the analysis, we will do everything possible like resubmissions, reoptimise, change key phrases which are getting NIL traffic. At the same time we will review and try to improve ranking and traffic pattern for the key phrases which are already ranking good.

WEBSITE PROMOTION-COMMERCIALS SEO consulting service for Phases I, II, III, IV, V and VI will be USD.300 /Per Month (Including Content Services 20 Articles) GUARANTEE FACTOR IN SEARCH ENGINE OPTIMISATION. A specific ranking or position guarantee on organic search engine listings is not practical for a couple of reasons. However below some are mentioned points on which we discuss on the fact that the element of guarantee is not possible in SEO: 1. Search Engines are not in Control of any SEO firm or any powerful organisation in specific - SEO firms do not have control over how search engines algorithmically rank pages. They only can identify the strong influencers and use what has worked in the past to achieve top rankings, but if a Search Engine decides to change the way it ranks pages (Google Dance), or goes out of business (Go.com), gets acquired (Excite, iWon, Inktomi, AltaVista), or adds/changes their source of search results data (Yahoo - MSN), there is really not much a SEO firm can do about that. However, the SEO firm will know about these things before they happen and have a plan of attack to minimization of traffic and ranking effects, if any, to the client site. 2. It's about conversion, not ranking - The guarantee of top ten or twenty listings is really an attempt at a guarantee of results, or satisfaction with the service. Being listed in the top ten or twenty for an unpopular keyword will mean nothing to the bottom line for a web site/business. What is more meaningful from a return on investment standpoint is a satisfaction guarantee. That is, there is more to profitable online marketing than specific rankings. We implement a variety of tactics to help clients reach the true objectives, like increased inquiries leading to more sales, rather than a particular ranking. However as stated we can only do the efforts, we cannot guarantee anything on the same. THE ONLY WAY TO LEGITIMATELY GUARANTEE A SPECIFIC RANKING IS ON A PAY PER CLICK PROGRAM WHERE THE PRIMARY DETERMINING FACTOR FOR RANKING IS BASED ON SOMETHING THE ADVERTISER IS IN COMPLETE CONTROL OVER THE COST PER CLICK BIDDING PRICE. TERMS & CONDITIONS

We promote your website only by ethical methods. We neither use nor endorse techniques that might be labeled Spam. Search Engines may change their criteria of selection without any prior notice. We are not responsible for the resultant effect on Search Engine Rankings. If changes of any kind (Design, Content, Coding, etc) are made to the website without our knowledge or if the website and web pages are not functional, we would not be liable for the loss of rankings thereby. Where client feedback is required, We expect the client to respond within 2 business days, otherwise this will impact on our time scales.

SITE PROMOTION-DELIVERY TIMELINE 3 months to 6 months. Charges may increase with the change in the scope.

Keywords Charges per month

1-5 $230

6-10 $350

11-25 $450

26-50 $850

51-100 $1500