ASSIGNMENT DRIVE Program/Semester FALL 2013 MBADS / MBAN2 / MBAHCSN3 / MBAFLEX (SEM 4) PGDENMN /PGDFMN/ PGDHRMN / PGDHSMN / PGDIB

B / PGDISMN / PGDMMN / PGDOMN / PGDPMN / PGDROMN / PGDSCMN / PGDTQMN (SEM 2) MB0052 STRATEGIC MANAGEMENT AND BUSINESS POLICY 4 B1699 60 Questions Write Short notes on the following: (a) Value Chain Analysis (b) Corporate Restructuring (a) Value Chain Analysis (b) Corporate Restructuring 2 A 3 A Differentiate between mission and vision of a company? Explain with examples. Meaning and explanation of mission statement with examples Meaning and explanation of vision of a company with examples Explain in detail Porters four generic strategies. Explanation of Porters generic strategies (Cost leadership, Focuses cost leadership, differentiation, focused differentiation) Differentiate between core competence and distinctive competence. Explanation of core competence with examples Explanation of distinctive competence with examples Define the term industry. List the types of industries. How do you conduct an industry analysis? Definition of industry Mentioning the types of industries Explanation on conducting industry analysis (including steps to be followed) Describe the different approaches to business ethics. 3 2 5 10 5 5 10 10 5 5 10 5 5 10 Marks Total Marks 10

Subject code & name Credit Book ID Max. Marks

Q. No

1
A

4 A

10

5 A

Sample Assignment only

Answer 1 a) Value chain analysis Michael Porter introduced the concept of value chain analysis in his book, The Competitive Advantage. Each organization has its own internal value chain of activities. Michael Porter suggested that the value chain of an organization can be split into primary activities and support activities.

Primary activities are those that are concerned with creating and delivering the end product. Operations The raw goods acquired are converted into the final product. Value is added to the product at this phase as it moves through the production line. Outbound logistics Once the products have been produced, they are ready for distribution to distribution centers, wholesalers, and retailers.

Fully solved only rs 500/sem or rs 100/question paper , smu solved assignment available for mba ( I,IInd, IIIrd ,IVth sem) summer 2013 call us on 08273413412, computeroperator4@gmail.com or mail us

we provide latest assignment . Also mail us for your sample assignment

Answer 2 Vision and Mission statements A well-articulated strategic intent guides the development of goals and helps in inspiring the employees to achieve targets. It also facilitates in utilizing the intent to allocate resources and in encouraging team participation. It comprises of the vision and mission statements.

Vision statement A vision statement defines the purpose and principles of an organization in terms of the values of the organization. It is a concise and motivating statement that guides the employees to select the procedures to attain the goals. Vision statement is the framework of strategic planning. A vision statement describes the future ambition of an organization. A vision is the ability to view what the organization wants to be in future. It is prepared for the organization and its employees. It should be implanted in the organization being collectively shared by everyone in the organization. It conveys an effective business plan. It integrates an understanding about the nature and aspirations of the organization and develops this conception to lead the organization towards a better objective. It must synchronies with the organizations principles. The ambition should be rational and achievable. Example - Wal-Marts vision is to become worldwide leader in retailing. Vision statement of L&T L&T employees shall be innovative and the empowered team will constantly create values and attain global benchmarks. L&T shall promote a culture of trust and continuous learning. It shall meet the expectations of employees, stakeholders and society.

Answer 3. Porter's Generic Strategies If the primary determinant of a firm's profitability is the attractiveness of the industry in which it operates, an important secondary determinant is its position within that industry. Even though an industry may have below-average profitability, a firm that is optimally positioned can generate superior returns. A firm positions itself by leveraging its strengths. Michael Porter has argued that a firm's strengths ultimately fall into one of two headings: cost advantage and differentiation. By applying these strengths in either a broad or narrow scope, three generic strategies result: cost leadership, differentiation, and focus. These strategies are applied at the business unit level. They are called generic strategies because they are not firm or industry dependent. The following table illustrates Porter's generic strategies: Cost Leadership Strategy

This generic strategy calls for being the low cost producer in an industry for a given level of quality. The firm sells its products either at average industry prices to earn a profit higher than that of rivals, or below the average industry prices to gain market share. In the event of a price war, the firm can maintain some profitability while the

Answer 4. Core competence Core competence is a management tool that enables an organization to deliver a unique value to its customers. Building up core competency becomes essential to gain competitive advantage because advantages originating from the product-price-performance-tradeoffs are almost short-term especially when technology keeps on changing. The profits earned by the various business units can only last through competencies. Core competencies are now more applicable than before. It depends on how the organizations take advantage of the central idea of the concept and reach greater heights in terms of building core competencies. The business organizations will become very complex in the coming years. They have to build such competencies to succeed in a highly competitive global environment. Example in a small town called Vellore in the south Indian state of Tamil Nadu, there is a famous deemed university called the Vellore Institute of Technology (VIT). Its founder, Mr. Vishwanathan, has adopted a unique model of building formidable core competencies. He has made huge investments in creating world-class infrastructure, which has attracted the best minds as students not only from various parts of India, but also from other countries of the world, including developed countries like Canada, and several African nations. What has really mattered is that, the quality of teaching has improved, as VIT has been able to attract high-calibre teachers from all over the country. The national and international seminars

that has been conducted very regularly, has opened up many vistas of knowledge, and opened up many

doors, in the Answer 5. Industry

1. The manufacturing or technically productive enterprises in a particular field, country, region, or economy viewed collectively, or one of these individually. A single industry is often named after its principal product; for example, the auto industry. For statistical purposes, industries are categorized generally according a uniform classification code such as Standard Industrial Classification (SIC). 2. Any general business activity or commercial enterprise that can be isolated from others, such as the tourist industry or the entertainment industry. Types Some types of industries include primary industries and secondary industries which deal extraction of raw material

revenues and market share that you hope to reach. Answer 6.

specific

goals,

like

Business ethics is the behavior that an organization holds firmly in its daily dealings with the world. The ethics of an organizations specific from others. Good business ethics should be a part of every business organization. If a company does not adhere to its business ethics properly and breaks the laws, they usually end up being charged for penalty. Values are the image of, what an organization stands for and are the basis for the behavior of its members. Values provide the basis for judgments about the important factors essential for an organization to succeed. There is a relation between ethics and values. Values determine the right and wrong act in an organization, whereas doing the right or the wrong act is termed as ethics. Meaning, definition and code of ethics Ethics is defined as the rules or standards which govern the conduct of an individual or an organization. The ethical behavior of an employee depends upon the factors such as the individuals ethical philosophy, ethical decision ideology, individual perceptions, beliefs and attitudes, so on. Organizations can manage ethics in their workplaces by establishing an ethics management program. Basically an ethics management program conveys corporate values; suggest policies to guide decisions, etc. It includes extensive training and evaluation of the practices. A corporate ethics management program is made up of values, policies and activities which influence the behavior of the organization. The greater the potential risk, the more important are the ethical practices in an organization.

n practices of an ethical business.

satisfied

with

the