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Chapter 12
E-Commerce Strategy, Justification, and Global Implementation
Learning Objectives
1. Describe the strategic planning process. 2. Describe the purpose and content of a business plan in e-commerce. 3. Describe EC strategy implementation including the use of metrics. 4. Describe the need for justifying EC investments, how it is done, and how metrics are used to determine justification. 5. Understand the difficulties in measuring and justifying EC investments.
Chapter 12 Copyright 2009 Pearson Education, Inc. Publishing as Prentice Hall 1
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Learning Objectives
6. Evaluate the issues involved in global EC. 7. Analyze the impact of EC on SMEs. 8. Understand the foundations for legal and ethical issues in EC. 9. Explain privacy, free speech, and defamation and their challenges. 10. Discuss the challenges caused by spam, splogs, and pop-ups. 11. Describe the anticipated future of EC.
Chapter 12 Copyright 2009 Pearson Education, Inc. Publishing as Prentice Hall 2
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Global E-Commerce
BENEFITS AND EXTENT OF OPERATIONS BARRIERS TO GLOBAL EC
Cultural Issues Administrative and Legal Issues Geographic Issues and Localization Economic and Financial Issues
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Global E-Commerce
BREAKING DOWN THE BARRIERS TO GLOBAL EC
Be strategic Know your audience Localize Think globally, act consistently Value the human touch Clarify, document, explain Offer services that reduce barriers
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Managerial Issues
1. 2. 3. 4. 5. 6. 7. 8. What is the strategic value of EC to the organization? Who determines EC strategy? What are the benefits and risks of EC? What metrics should we use? How do we measure the value of EC investment? How can we go global? Can we learn to love smallness? What legal and ethical issues should be of major concern to an EC enterprise? 9. What are the most critical ethical issues?
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Summary
1. The strategic planning process. 2. Writing a business plan. 3. The EC strategic process. 4. The need for EC justification. 5. The difficulties in justifying EC investment. 6. Issues in global EC. 7. Small businesses and EC. 8. Understanding the foundation for legal and ethical issues. 9. Privacy, free speech, and defamation and their challenges. 10.Challenges caused by spam, splogs, and pop-ups. 11.The future of EC.
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