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Ford Finance
We project that demand for this vehicle series will be 40,000 units for the upcoming final year of production for the present Fahrenheit vehicle. Please let me know what you think. E-Mail #2 From: Paul Klowd (Product Development Manager) To: Sue Storm (Product Marketing Manager) Subject: Freeze Series Vehicle Sue, The average revenue per-unit on today's Fahrenheit is $27,000 and the variable and fixed cost per-unit are $22,200 and $3,600, respectively. Do you have a projected profit for the Freeze? Engineering believes the investment for this Program will be between $75-100 million. Will the 40,000 units be an addition to present production volumes (incremental) or will they replace existing sales (substitute)? E-Mail #3 From: Sue Storm (Product Marketing Manager) To: Paul Klowd (Product Development Manager) Subject: Freeze Series Vehicle Paul, We project that 5-25% of the Freeze vehicle production will be incremental to existing sales, with the remainder being substitutions for existing sales volume. Attached is a copy of the Bill of Materials (BOM) which highlights the additional cost for the unique Freeze parts. ----Candidate, Please evaluate the profitability of the Freeze Program by: 1. performing a simple sensitivity analysis to assess the Program's financial viability; 2. providing possible solutions to improve the profitability; 3. assessing the impact of the Freeze Program on: a. Manufacturing b. Public Affairs c. Dealers
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Added Content: Add Add Add Add Add 11MS70 11MS70 11MS70 11MS70 11MS70 2SCE6 ESPZ9 1A222 3C44 2915 TC35 DSN AL 261 FY 2.4L Turbocharged Engine $ 8,150.00 Dan-Synn Navigation/Ent. Syst. 500.00 17" Alloy Wheels 125.00 P225/50R17 Tires w Raised Lettering 75.00 Upgraded Leather Seats 650.00 1 1 4 4 2 Total Adds: Deleted Content: Delete Delete Delete Delete Delete 08MS09 08MS09 05MS13 05MS13 08MS09 2SCE6 ESPZ9 1A222 3C44 2915 GS53 DSN AM 196 FW 3.3L Engine Premium Audio System 17" Aluminum Wheels P225/50R17 BSW Tires Base Leather Seats $ (6,590.00) (300.00) (110.00) (65.00) (580.00) 1 1 4 4 2 $ (6,590.00) (300.00) (440.00) (260.00) (1,160.00) $ (8,750.00) $ 10,750.00 (8,750.00) $ 2,000.00 $ 8,150.00 500.00 500.00 300.00 1,300.00
$ 10,750.00
Total Deletions: Total Added Content: Total Deleted Content: Net Material Cost Changes:
3,500.00
Note: Ford Finance Assessment material. Data are fictional and are not a forecast of financial performance.