Business Growth Opportunity of Real State Sector

Origin of the study

Knowledge and learning become perfect when it is associated with theory and practice. Theoretical knowledge gets perfection with meaningful practical association. As a part of BBA program, it is a partial requirement after completion of 132 credits. In such state of requirement, it was supervised to conduct a research study on the topic Business Growth Opportunity of Real State Sector

Background of the study

Real State industry satisfies the residential problem where the population is greater than the capacity of a particular region. Now a days Real State sector is a renowned and essential industry in most industrial and commercial cities of all the countries all over the world. Real State is sector important for our country to solve the residential problem of our. Concord Engineers & Construction Ltd is the first Real State firm in our country. Concord Engineers & Construction Ltd. was set up in 1972 as a small engineering and construction firm, it is therefore one of the oldest business houses in the country. In time, Concord has grown to be one of the largest construction conglomerates in Bangladesh. Concords credibility and dedication to quality is well established and has won us some of the most prestigious and technically challenging projects in Bangladesh as well as many awards as recognition for our work. With the change of time and the growing demand of residential facilities for ever growing population the essence of Real State firms is increasing day by day. To meet up this situation number of Real State firms is also increasing rapidly. Real State firms are now operating their activities in the biggest and industrial cities like Dhaka, Chittagong and Khulna. Real State industry is new concept in Khulna city. So the growth of this sector is not so high right now. But with the growing demand of residential facilities this sector is

growing everyday. To find out the growth of Real State sector in Khulna City is the concern of that study.

Objectives of the study

To find out the real situation of business growth of Real State sector. To find out the future possibilities of growth in Real State sector in Khulna City. To evaluate the effectiveness of firms to capture the market share.

Methodology
Methodology is the way to systematically solve the research problems. It differs with the nature of research. While conducting this research, to achieve its objectives following methodology has followed in case of data collection and analysis. Data Collection The study will be conducted through both secondary and primary data. Secondary data will be collect from nearly exhaustive literature review basing on books, articles journals, news, internet websites, and newspapers and so on. Theatrical foundation of this study will be established from secondary research. The primary part of this study will start at the end of theoretical foundation and the primary data sources are the firms in Khulna city and the specialist in the relevant field. Target population The target population of the study will be the different operating Real State firms in Khulna City. Sample and sampling method A total number of 6 operating firms will be selected as sample. Area sampling method will be use for selecting samples. Area sampling is a cluster sample in which primary sampling unit is a geographic area.

Research method and questionnaire design For this study a questionnaire will be developed to collect specific information about the communication process with customers in Real State industry. The questionnaire will divide into several sections such as company profile, the current process of communication, customer expectation and the future plan of the company. The questionnaire will make semi-structured to allow for in-depth interviews with key individuals of the companies. The officials of manager level and the experts in the Real State sector in Khulna city will be interviewed to collect information in order to conduct the study. Method of data analysis In this study each element of the major issues of communication process will be tabulate and analyze. Then each element of the major issues will be jotted down to the corresponding heads to perform statistical analysis in order to fulfill the objective of the study.

Scope of the study

As the study is mainly concerned with the title Communication Process with customers in
real state industry, the prime scope of this study will be on the basis of operating firms in the Khulna city and the experts in real state sector.

Limitation of the Study

To conduct this study the major limitation may be time constraints due to the restricted movement of the semester. Also all respondents may not equally open to disclose information or to make opinions which may reduce the value of sample responses. All the sections of the sample firms may not accessible. The research topic is quite new to the respondents therefore it may take much longer time to make them understand about the subject matter of the study. The study is based on mainly Khulna City.

Timeline
1st wee k 2nd-4th Week 5th-10th Week 11th Wee k 12th Wee k 13th Wee k

Selection of topics & Literature review The preparation Proposal Data analysis and Research survey

necessary Preparation of report Submission of report Presentation on research finding Conclusion

To conclude it can be mention that the study of communication process with customers in real state is actually a new topic in the research arena. And this is the draft copy of the proposal whatever mentioned in the content the supervisor is the proper authority for modification or correction of the proposal. Also it can be believe that this study will play a pioneer role for further study in this arena.