Business Plan Report

1. Objective of the project The objective of the project is to give surprise to the loved one with nice gift on occasions. Everybody is busy with their daily busy schedule so many of us not really get time to wish with a gift on time. Here we are providing a service a wish with a gift. Courier service can deliver a gift but time is uncertain. But our USP is the wish with gift will be delivered on customer required time with quality. We are also providing an online service where you can select the product and make the payment.

2. Executive Summary On time gift delivery service is provided to the public to wish their loved one with a gift. We will provide pick up a gift service and deliver it to the destination on customer prescribed time. We provide a service to select a gift on website or the person will select as his choice and give it to us. We provide the quality service. Our USP is to deliver the wish with a gift on time.

Mission To deliver the right thing to the right person at the right time in the most right manner

VISION To be the first name in the consumers mind when they think of delivering their wishes with gifts

3. Company over view On time gift delivery is a courier service that serve a wish with a gift on time. Service is provided to everyone who ever want. We provide a good quality service on time. 3.1 Company Ownership

SOMASEKHAR BATTINI CFO & CEO Skills: Analytical knowledge, Statistical knowledge, SHIVAAKSHI SINGH CMO Skills: Network, Persuasive skills, Practical vision AMIT SINGH COO Skills: Operations- management of resources, Organised instincts

4. Marketing Analysis There is a need in the market many of the employers are away from the home. As growing the population the distance between people also got increased. They want to be with their parents or loved one on special occasions but it is not possible all the time because of some grids like time and Distance. They require a service who can deliver a wish with a gift on time by that they can surprise and make them feel happy. Once moment lost its lost forever.

5. SWOT analysis Strengths: Delivery will be till mid night 12 On time delivery

Opportunities: Most of the youth away from their family and friends

Threats: Other courier services can implement.

6. Marketing Strategy

6.1 Target Market Segment Strategy First we spread awareness through friends and family. Advertisements will be placed in the print media, radio and social network. Business cards will be distributed at every pick up and drop point. Once they satisfy with the service we expecting repeat orders from the customer. In the first year we mainly target on the spreading awareness and keep our USP. Our USP is to deliver a gift on time. 6.2 Service Business Analysis There are many courier services are available but no service is providing at night 12 and also no service is giving guaranty of the delivery time. These will be uniqueness. When we start implement it, we believe that many will opt our service.

7. Target Market This group is primarily targeted youth who are living away from the family. Economic background would be middle class. Youth has money and they want to celebrate some special moments with the family or the friends who are away from them. Once a law firm has become a satisfied customer, it is likely that they will begin to increase their delivery needs. This then becomes a steady, high frequency, long-term customer. 8. Marketing Mix Product: Any product given by the customer and listed items in the website Price: Intercity Rs 100/ courier Other city Rs 150/ courier Online charges Rs100/ order Place: Bangalore and Delhi Promotions: Social network (Blog, Facebook and Twitter) Website Radio Print media Word of mouth

People: Each employer in the each center for pick up delivery Process: Process will be like first customer will give the parcel, we collect them at the center. All will be parceled at the end of the day. They will be reached to the delivered city a day before. It will be dispatched from the center before 12hrs. Physical evidence: One center in each city for distribution as well as collection

9. Flow chart of the process

Customer calls to the center for courier

We are given address

We will tell time when are we coming to pick the parcel

Executive collect the parcel

Parcel will be given to the main center of the city

It will be couriered to the destination city center

Parcel will be dispatched 12hrs before delivery time

Deliver to the person on given time

Inform to the person

10. Economic Viability Charges Sales Intercity orders Other city orders online orders Total revenue Cost: cost on intercity orders Intercity orders Online orders Total cost Profits 50 100 50 300 700 200 INR 15,000.00 INR 70,000.00 INR 10,000.00 INR 95,000.00 100 200 100 Orders 500 1000 500 Year 1 Revenue INR 50,000.00 INR 200,000.00 INR 50,000.00 INR 300,000.00

INR 205,000.00

Its not involved with too much capital expenditure. If we cop up with the revenue cost that will give more chances to get profits once awareness get spread. 11. Operations For operations need to open a center in Delhi and Banglore. We always contact with customer on phone. Operating Expenses: Electric Bill Telephone bill Internet bill Advertisement Total INR 12,000.00 INR 36,000.00 INR 14,400.00 INR 100,000.00 INR 162,400.00

12. Miscellaneous and office equipment Start-up Expenses Legal Stationery etc. Brochures Computer Phone connection Total Start-up Expenses

INR 50,000.00 INR 7,500.00 INR 7,500.00 INR 30,000.00 INR 1,000.00 INR 96,000.00

13. Organization structure

Board CFO/Branch head Executive COO/ Branch head Executive

CMO

14. Revenue Expenses Website charges 10000/year

15. Capital Expenditure Start-up Expenses Legal Stationery etc. Brochures Website Computer Phone connection Total Start-up Expenses 16. Breakeven The break even analysis lets you determine how many orders you get, monthly or annually, to cover your costs of doing business your break even point. The break even calculates a break even point based on fixed costs, variable costs per unit of sales, and revenue per unit of sales. Fixed Costs Legal Stationery etc. Brochures Website Computer Phone connection Total fixed Costs

INR INR INR INR INR INR INR

50,000.00 7,500.00 7,500.00 20,000.00 30,000.00 1,000.00 116,000.00

INR INR INR INR INR INR INR

50,000.00 7,500.00 7,500.00 20,000.00 30,000.00 1,000.00 116,000.00

Variable costs Rent internet bill electricity bill phone bill pay roll Total

INR INR INR INR INR INR

24,000.00 4,800.00 36,000.00 20,000.00 84,800.00

Total Revenue Annually Variable cost Contribution

= Rs 300000/= Rs 84,800/= total revenue- variable cost = 300000-84800 = Rs 215200/-

Contribution per unit Break even

= 215200/ 2000= Rs108/= Fixed cost/ Contribution = 116000/ 108 = 1074 orders

17. Projected Balance sheet All our tables will be updated monthly to reflect past performance and future assumptions. Future assumptions will not be based on past performance, but rather on economic activity, regional and international industry, strength and future cash flow possibilities. We expect a solid growth in net worth beyond the year 2013.

Pro Forma profit and loss Account:

Year 1 Intercity orders Other city orders online orders Total sales Direct Cost of Sales Intercity orders Other city orders online orders Total Cost of Sales Gross Margin Gross Margin % Expenses Payroll Sales and Marketing and Other Expenses Depreciation Cellular service Internet Insurance Rent Other Total Operating Expenses Profit Before Interest and Taxes EBITDA Interest Expense PBT Taxes Incurred Net Profit Net Profit/Sales INR240,000 INR 100,000 INR 8,000 INR 36,000 INR 24,000 INR 0 INR 0 INR 1,000 INR 385,000 INR (120,000.00) INR (112,000.00) INR 48,000 INR (168,000.00) INR 0 INR (168,000.00) INR INR 360,000 INR 100,000 INR 8,000 INR 36,000 INR 24,000 INR 0 INR 10,000 INR 1,000 INR 517,000 INR (107,000.00) INR (99,000.00) INR 48,000 INR (155,000.00) INR 0 INR (155,000.00) INR INR 360,000 INR 100,000 INR 8,000 INR 36,000 INR 24,000 INR 0 INR 25,000 INR 1,000 INR 532,000 INR 288,000.00 INR 296,000.00 INR 48,000 INR 240,000.00 INR 72,000 INR 168,000.00 INR 21.00 INR 480,000 INR 50,000 INR 8,000 INR 36,000 INR 24,000 INR 0 INR 25,000 INR 1,000 INR 604,000 INR 1,036,000.00 INR 1,044,000.00 INR 48,000 INR 988,000.00 INR 296,400 INR 691,600.00 INR 43.23 INR 480,000 INR 50,000 INR 8,000 INR 36,000 INR 24,000 INR 0 INR 30,000 INR 1,000 INR 609,000 INR 2,671,000.00 INR 2,679,000.00 INR 48,000 INR 2,623,000.00 INR 786,900 INR 1,836,100.00 INR 57.38 INR INR INR 35,000.00 INR 30,000.00 INR 140,000.00 INR 20,000.00 INR 190,000.00 INR 410,000.00 68.33% INR 60,000.00 INR 280,000.00 INR 40,000.00 INR 380,000.00 INR 820,000.00 68.33% INR 120,000.00 INR 560,000.00 INR 80,000.00 INR 760,000.00 INR 1,640,000.00 68.33% INR 240,000.00 INR 1,120,000.00 INR 160,000.00 INR 1,520,000.00 INR 3,280,000.00 68.33% INR 50,000.00 INR 200,000.00 INR 50,000.00 INR 300,000.00 Year 2 INR 100,000.00 INR 400,000.00 INR 100,000.00 INR 600,000.00 Year 3 INR 200,000.00 INR 800,000.00 INR 200,000.00 INR 1,200,000.00 year 4 INR 400,000.00 INR 1,600,000.00 INR 400,000.00 INR 2,400,000.00 year 5 INR 800,000.00 INR 3,200,000.00 INR 800,000.00 INR 4,800,000.00

INR 35,000.00 INR 265,000.00 88.33%