welcome.

:)
Monday, October 28, 13
branding.
Monday, October 28, 13
concept.
Monday, October 28, 13
How can we further create a unied neighborhood through a cohesive visual image?
Monday, October 28, 13
brand standards.
Monday, October 28, 13
The Brand Standards MANHEIM PARK
Monday, October 28, 13
OVERVIEW It is an exciting time for the Historic Manheim Park Association as we work
towards building community, safety and business, by starting with a unified
neighborhood logo and specific set of brand aesthetics.
This brand standards guide is the core of our newly refined identity.The
following pages help identify key elements in the aesthetic of our celebration
and provide parameters for executing promotional materials for Historic
Manheim Park Association.
overview
Monday, October 28, 13
HISTORY The Manheim Park Neighborhood is between 39th Street and 47th
Street, and from Troost Ave to The Paseo. Historic Manheim Park
Association (formerly known as Manheim Park Neighborhood
Association) began in 1985 and has been active in establishing
community gardens, serving seniors and organizing regular clean
up in the area.
history
map courtesy of Green Impact Zone of Missouri
Monday, October 28, 13
THE NEW LOGO
BREAK DOWN
The logo is the unifying element for the Historic Manheim Park
Association. It is a compilation of the elements overviewed in the next
few pages: typography, color and graphic elements.
The images below dictates the smallest the logo should ever be presented,
as well as the typographic and iconographic reasoning.
smallest the logo
should be used MANHEIM PARK
0.3 inch
14 points
MANHEIM PARK
The lion references
the past logo as well
as protection and
loyalty within the
community.
The bold sans-serif
typography represents
the strength and con-
nection of individuals
within the community.
logo elements
Monday, October 28, 13
DO + DONT
MANHEIM PARK LOGO
Below you will find the various assets that have been created to
provide flexibility for the logo system.To create a successful program
awareness, it is imperative that the logo not be altered in any way. Do
not stretch the logo or text and do not overlap text on logo.
MANHEIM PARK
MANHEIM PARK
MANHEIM PARK
MANHEIM PARK
MANHEIM PARK
MANHEIM PARK
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MANHEIM
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MANHEIM PARK
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logo color combinations
logo do logo dont
Monday, October 28, 13
COLOR USAGE
MANHEIM PARK LOGO
Below you will find the various assets that have been created to provide
flexibility for the logo system.To create a successful program awareness,
it is imperative that the logo not be altered in any way.
logo color combinations
MANHEIM PARK
MANHEIM PARK
MANHEIM PARK
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Monday, October 28, 13
LION MARK USAGE Below you will find the mark that can be used without the supporting
text of Manheim Park.To create a successful program awareness, it is
imperative that the mark not be altered in any way.The smallest size of
the mark that should be used in materials, is shown below, while still
allowing easy visibility.
0.3 inch
smallest the mark
should be used
lion mark usage
Monday, October 28, 13
PRINT HEADLINE: DIN 1451 STD
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvqxyz0123456789
PRINT BODY COPY: PERPETULA REGULAR
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvqxyz0123456789

WEB HEADLINE: ropa sans
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvqxyz0123456789
WEB BODY COPY: volkorn
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvqxyz0123456789
PRINT + WEB Typography is a powerful tool in the development of a creative identity. It pulls
together communications and makes them look distinctive.We celebrate the
boldness of Century Gotham Bold in headlines while Perpetula Regular creates
an easily read body copy.The two together create a strong mesh of both old and
new at this time for the Historic Manheim Park Association.
The correct fonts for the appropriate platform should be utilized for print and
web to create a holistic platform for our twentieth anniversary.
typeface
Monday, October 28, 13
PRIMARY SECONDARY
PMS 143
C0 M32 Y87 K0
R241 G18 B52
# F1B434
PMS 5455
C17 M4 Y6 K4
R191 G206 B214
#BFCED6
PMS 7417
C1 M83 Y85 K0
R224 G78 B57
#E04E39
PMS 7708
C100 M18 Y12 K59
R0 G86 B21
#005670
COLOR An inviting but powerful collection of colors represents the Historic
Manheim Park Association.The yellow represents a mixture of happy,
warmth and character. For these reasons is was chosen as the main
color to represent the friendly and energetic .
The gray-blue represents calm and security.The red-orange stands for
a mixture of passion, attention, creativity, and culture. The turquoise
represents trust, sustainability and balance. For these reasons, these
three colors were selected as complementary and representative colors
of the Historic Manheim Park Association.
color palette
Monday, October 28, 13
T-SHIRT
LOGO APPLICATION The following pages provide a visual foundation for how the
aforementioned elements come to life for the Manheim Park. Use
these as a guide for inspiration when designing promotional or
educational tools.
promotional materials
MANHEIM PARK
MANHEIM PARK
MANHEIM PARK
MANHEIM PARK
Monday, October 28, 13
HATS
LOGO APPLICATION The following pages provide a visual foundation for how the
aforementioned elements come to life for the Manheim Park. Use
these as a guide for inspiration when designing promotional or
educational tools.
promotional materials
Monday, October 28, 13
STREET SIGNAGE
LOGO APPLICATION The following pages provide a visual foundation for how the
aforementioned elements come to life for the Manheim Park. Use
these as a guide for inspiration when designing promotional or
educational tools.
promotional materials
Monday, October 28, 13
BUSINESS CARD
LOGO APPLICATION The following pages provide a visual foundation for how the
aforementioned elements come to life for the Manheim Park. Use
these as a guide for inspiration when designing promotional or
educational tools.
promotional materials
MANHEIM
PARK
ASSOCIATION
HISTORIC
MANHEIM
PARK
ASSOCIATION
HISTORIC
MANHEIM PARK CEO
Dr. John Francis Doe
(816) 867-5309 JFDOE@GMAIL.COM
MANHEIM PARK (Position)
Dr. John Francis Doe
(816) 867-5309 JFDOE@GMAIL.COM
MANHEIM PARK CEO
Dr. John Francis Doe
(816) 867-5309 JFDOE@GMAIL.COM
Monday, October 28, 13
LETTERHEAD
LOGO APPLICATION The following pages provide a visual foundation for how the
aforementioned elements come to life for the Manheim Park. Use
these as a guide for inspiration when designing promotional or
educational tools.
promotional materials
Kansas City, MO 64110 | 816-867-5309 | discovermp.com
MANHEIM
PARK
ASSOCIATION
HISTORIC
MANHEIM
PARK
ASSOCIATION
HISTORIC
Kansas City, MO 64110 | 816-867-5309 | discovermp.com
Monday, October 28, 13
FACEBOOK
LOGO APPLICATION The following pages provide a visual foundation for how the
aforementioned elements come to life for the Manheim Park. Use
these as a guide for inspiration when designing promotional or
educational tools.
social network layout
must be at least
180 px by 180 px
RGB image
must be at least
851 px by 315 px
RGB image
Monday, October 28, 13
TWITTER
LOGO APPLICATION The following pages provide a visual foundation for how the
aforementioned elements come to life for the Manheim Park. Use
these as a guide for inspiration when designing promotional or
educational tools.
social network layout
must be at least
48 px by 48 px
RGB image
must be at least
520px by 260px
RGB image
Monday, October 28, 13
MANHEIM 2013 IM P
Monday, October 28, 13
MANHEIM
PARK
ASSOCIATION
HISTORIC
HOME LEADERSHIP EVENTS CALENDAR PROGRAMS FEATURED NEIGHBOR BLOG SUPPORTERS + PARTNERS CONTACT US
The Historic Manheim Park Association (HMPA) encompasses represents the
neighborhood from39thStreet to Emanuel Cleaver Boulevard, Troost Avenue to The
Paseo. Althoughits boundaries are largely commercial, 80 percent of the land in the
32 square blocks comprising the neighborhood is residential. The neighborhood
counls among ils landmarks: qlhSlreel and Troosl Avenue, Bancrofl School, Foresl
Avenue Baplisl Church, Immanuel Lulheran Church, Chrislian Fellowship Minis-
lries, Manheim Green al olh Slreel belween Tracy and Virginia, and lhe Iormer
D.W. Newcomers Funeral Home al 6oo The Paseo, which now houses lhe Public
School Reliremenl SyslemoI lhe School Dislricl oI Kansas Cily, Missouri and oBc-
es for the Green Impact Zone of Missouri.
Hisloric ManheimPark Associalion Iormerly known as ManheimPark Neighbor-
hood Association) began in 1985 and has been active in establishing community
gardens, serving seniors and organizing our regular clean up in the area. We also
hold monlhly dinners and workshops in order lo build communily and apprise resi-
denls oI evenls and aclivilies lhal aBecl lhem. As oI lasl Iall, almosl all lhe neigh-
borhood became covered by an Urban Renewal Area plan lhal provides a lax abale-
ment incentive to improve residential and commercial properties in the neighbor-
hood. The Hisloric ManheimPark Associalion is also wilhin Congressman Emanuel
Cleaver's Green Impacl Zone, whichalso includes Iour olher neighborhoods. We are
also working wilh Brush Creek Communily Parlners and communily developmenl
corporations that serve the area in order to reach all 2,500 homes in the green zone
wilh job lraining, employmenl and housing wealherizalion opporlunilies available
to them.
HMPA has also formed a Green Team To create the greenest neighborhood in the
world by zo lhrough developing communily based programs, slrenglhening
current community assets, applying sustainable best practices, and improving edu-
cation, training, and employment opportunities for neighborhood residents.
Non-residenls wilh experlise and an inleresl in supporling lhis inilialive are work-
ing wilh lhe neighborhood lo achieve lhis mission and supporl Manheim Park's
renewal in lhe greenesl, mosl environmenlally-Iriendly way possible.
The Historic Manheim Park Association membership meets regularly at 10 a.m.
every second Saturday of the month at Immanuel Lutheran Church at 42nd and
Tracy. We encourage you lo join us in our eBorls lo make Manheima cleaner, saIer,
healthier neighborhood and hope to see you at our future meetings.
Monday, October 28, 13
MANHEIM
PARK
ASSOCIATION
HISTORIC
Home Leadership Events Calender Programs Featured Neighbor Blog Supporters &Partners Contact Us
The Historic ManheimPark Association (HMPA) encompasses
represents the neighborhood from39th Street to Emanuel
Cleaver Boulevard, Troost Avenue to The Paseo. Although its
boundaries are largely commercial, 80 percent of the land in
the 32 square blocks comprising the neighborhood is residen-
tial. The neighborhood counts among its landmarks: 39th
Slreel and Troosl Avenue, Bancrofl School, Foresl Avenue
Baptist Church, Immanuel Lutheran Church, Christian
Fellowship Minislries, ManheimGreen al olh Slreel belween
Tracy and Virginia, and lhe Iormer D.W. Newcomers Funeral
Home al 6oo The Paseo, which nowhouses lhe Public School
Retirement Systemof the School District of Kansas City,
Missouri and oBces Ior lhe Green Impacl Zone oI Missouri.
Hisloric ManheimPark Associalion Iormerly known as Man-
heimPark Neighborhood Association) began in 1985 and has
been active in establishing community gardens, serving
seniors and organizing our regular clean up in the area. We
also hold monlhly dinners and workshops in order lo build
community and apprise residents of events and activities that
aBecl lhem. As oI lasl Iall, almosl all lhe neighborhood
became covered by an Urban Renewal Area plan lhal provides
a tax abatement incentive to improve residential and commer-
cial properties in the neighborhood. The Historic Manheim
Park Associalion is also wilhin Congressman Emanuel
Cleaver's Green Impacl Zone, which also includes Iour olher
neighborhoods. We are also workingwilh Brush Creek Com-
munity Partners and community development corporations
that serve the area in order to reach all 2,500 homes in the
green zone wilh job lraining, employmenl and housingwealh-
erization opportunities available to them.
HMPA has also Iormed a Green Team"To creale lhe greenesl
neighborhood in lhe world by zo lhrough developing com-
munity based programs, strengthening current community
assets, applying sustainable best practices, and improving
education, training, and employment opportunities for
neighborhood residenls." Non-residenls wilh experlise and
an inleresl in supporling lhis inilialive are workingwilh lhe
neighborhood to achieve this mission and support Manheim
Park's renewal in lhe greenesl, mosl environmenlally-Iriendly
way possible.
The Historic ManheimPark Association membership meets
regularly at 10 a.m. every second Saturday of the month at
Immanuel Lulheran Church al znd and Tracy. We encourage
you lo join us in our eBorls lo make Manheima cleaner, saIer,
heallhier neighborhood and we hope lo see you al our meel-
ings in the future.
Monday, October 28, 13
next steps.
Monday, October 28, 13