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Student name Id :

AL WASEELA NEWSPAPER REASON FOR ITS FAILURE

Introduction In beginning i talk about organizational history I find al waseela was a free weekly newspaper.

AL WASEELA is advertising and media agencies so AL WASEELA offers its services by forms easily create supplier ! AL WASEELA was established in ""# in $uwait

#!after that al waseela has been in the Saudi market for the past % &!after that al waseela is establish in 'AE in year #(() but after issue because it is failed in marketing during their first year year it stop to

*! al waseela not continuous and closed because al waseela got more loss

http://www.foldedup.com/al-wataniya-group/al-waseela

Part1 Failed product information AL WASEELA can+t support fast growth According to a leading market research firm, about -%. of consumer packaged goods and retail products fail to earn during their first year.

/0E1E A1E 2A34 factors can cause new products to fail

I 5A3 SA4 biggest problem which face al waseela is lack of preparation al waseela

AL WASEELA not study market ALS6 al waseela not plan to share market like alwaseet We can found product failures bad timing, bad marketing and bad luck. 7elow we8ll look at si9 reasons why products fail . 7A: /iming to enter market . #

#. ;acing Strong 7randing and strong competitor like al waseet &. 3ot try to improve and develop management but end up scaring off their already loyal consumers.
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http://www.investopedia.com/financial-edge/0210/6-Reasons- hy-!roducts"ail.asp#$a#%%1r&"r'(w6

*. 3ot 2aking /he 1ight target %. 3ot plan for additional cost

Failed product communication method u ed

AL WASEELA do not :ecide target market for communications. I can say AL WASEELA did not divide customers into segments AL WASEELA is failing to /arget each segment and AL WASEELA not use ;or new customers communications to ensure they are pleased with their first purchases

AL WASEELfailed refere to no communication methods between management and employees so Effective product communication is a competitive advantage that can help target receptive customers I can say /he best communication strategies improve the chance of your message reaching targeted customers. 3 AL WASEELA did not use Effective 5ommunications AL WASEELA did not use 5ommunication 2i9 like email newsletters, magazine advertisements, postcards, billboards

http://www.ehow.com/way*+3,0-,+*product-communication-strategy.html

Failed product e!mentation "tar!eted# We use marketing to describe such things as analysis the needs of the people

I can say no 2arket segmentation for al waseela so /hese needs, characteristics, and behavioral factors, which signify different demands, come from a multitude of different reasons. ;inally AL WASEELA did not use 2arket segmentation

AL WASEELA do not follow right SWOT anal$ i

AL WASEELA did not provide any attention for Strengths AL WASEELA did not study AL WASEELA did not study Opportunities in the environment AL WASEELA did not study Threats< like external elements in the environment

Other Rea on for it failure I will show basic reasons . 3o budget and no =lan #. 3ot save ;unded for e9ample AL WASEELA fail within the first few months to cover start up e9penses , because the owner runs out of money.

&. Lack of 6perating >oals *. ;ailure to 2easure 6b?ectives %. AL WASEELA was ;ailure to =ay Attention to 5ash ;low so I define 5ash flow is all of the money that you take in each month minus all of your e9penditures ). ;ailure to 'nderstand the Industry and the /arget 5ustomer @. 3o 2arketing =rograms Which to Attract 3ew 5ustomers* ". 3ot 'nderstand the 5ompetition AL WASEELA underestimate the reaction of the competition when they start their businesses like al waseet . (! =oor 2anagement Skills

http://www.evancarmichael.com/.tarting-/-0usiness/,66/12-R1/.23.- 45-31 06.731..1.-"/78.html

No tud$ for %ar&etin! mi'

AL WASEELA underestimate place AL WASEELA underestimate price of advertising AL WASEELA did not promotion Advertisements AL WASEELA :I: 36/ estimate product

Su!!e tion olution

:eveloping 2arketing Strategies . :EAEL6=I3> 2A1$E/I3> S/1A/E>IES B =LA3S 5ompany and 2arketing Strategy< =artnering to 7uild 5ustomer 1elationships #. =lanning /he process of anticipating future events and determining strategies to achieve organizational ob?ectives &. Strategic!=lanning, Implementation, and 5ontrol =rocess =lanning %. Strategic 7usiness with each having its own mission, business ob?ectives, resources, managers, and competitors.

Porter fi(e force anal$ i in relation to the elected product

%ar&et po itionin! trate!$ u ed for the failed product AL WASEELA i!nore %ar&et po itionin! trate!$

%ar&et e!mentation )ill u e

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2arketing communications are the means by which firms attempt to inform, pesuade, and remind consumers ! directly or indirectly ! about the products and brands that they sell

PEST ANAL*SIS PEST anal$ i stands for CPolitical, Economic, Social, and Technological analysisC and describes a framework of macro!environmental factors used in the environmental scanning component of strategic management.

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+ON+LUSION

AL WASEELA %UST ,E +ARE

Study its position in the market, commercial viability, etcD Study a method of sales distribution Study a product or brand Study a business idea Save funds for e9penses Study a strategic option Study a opportunity to make an acEuisition Study a potential partnership Study pro?ect planning and pro?ect management an investment opportunity

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REFEREN+ES
http://www.foldedup.com/al-wataniya-group/al-waseela http://www.investopedia.com/financial-edge/0210/6-Reasons- hy-!roducts"ail.asp#$a#%%1r&"r'(w6

http://www.ehow.com/way*+3,0-,+*product-communication-strategy.html http://samplepapersonline.:logspot.com/2009/0-/segmentation-targetingand-positioning.html
http://www.evancarmichael.com/.tarting-/-0usiness/,66/12-R1/.23.- 45-31 06.731..1.-"/78.html