Business Plan

Name of the Business: ..

Students Name: ..

Students ID#..................................................................

Executive Summary

INDIA PALCE is a private service company that will provide healthy food delivery service along with diet guide to clients. eals are provided to the clients on time and with lower costs maintained!

"ur #usiness is #ased on two simple facts:

$. %atness rations are increasing and people are more aware of the importance to monitor their health than #efore. &. Delivering the prepared food to clients ma'es them feel specially treated and prevents them from feeling #ored or less interested to continue o their diet. (. )uality of service to ma'e our clients feel specially served

By helping people change their #ehavior patterns and chooses more healthy meals. INDIA PALCE will help reduce and cure the increasing fatness rations in the country! while raising the overall awareness of pu#lic health. *his will happen due to reduced total e+penditure on ready made meals and ,un' food! provide a new method to help people monitor their health attitudes! discard the #ad nutrition ha#its! reduced illness due to overweight! and #ring more healthy generations! etc.

INDIA PALCE! we tie clients nutrition directly to the health care issue. -e #elieve that traditional approaches to diet are misdirected. "ur new and uni.ue approach is all a#out ma'ing special meals or for each or our clients and providing them with diet plans accordingly with speciali/ed nutritionists. In addition to that! our meals reach to num#er of local superstores in order to ma'e sure they reach the largest num#er of clients. "ur approach! which emphasi/es consultation and providing good .uality of healthy food! is much more proactive.

*he 'ey to success for INDIA PALCE. will #e the a#ility to deliver .uality of service and the uni.ueness of the idea. "ur initial target is to successfully mar'et our services in 0#u Dha#i. "ur sales approach is #y using the availa#le media with help of professional sales staff. *he company must then e+pand to reach the other emirates. 1ost control! particularly with regard to sales and mar'eting programs. will ena#le controlled e+pansion that is fully funded #y internal cash flow.

Objectives

2rovide healthy nutrition strategies3programs to residents in the 0#u Dha#i 1reate shelves for light life in each mar'et in the city 4ave our own speciali/ed chain of superstores 4ave a health clu# for mem#ers 4ave a fast food chain of restaurants that addresses health

Mission

INDIA PALCE Is a health service that helps individuals attain on of the most differentiated and uni.ue services of all5having their meals delivered to door and on time with their personal choice and flavors.

Keys to success

INDIA PALCE 'eys to success are: 4igh .uality of service provided. 6ni.ue idea and first time service to #e provided in the country %ood is prepared for each individual client at our 'itchen ta'ing in to consideration their flavors and tastes. -e help people maintain a healthy nutrition system rather that 'eeping them on diet.
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Com any Summary

INDIA PALCE #elieves that helping people maintain their health and manage their weight is a treasure. %or this reason! it provided prepared food as per each clients need and program to door and on time. In addition to that! our clients have special nutritionist responsi#le a#out their program to provide them with guidance and advice and monitor their progress. *his com#ines promotion of pu#lic health importance and help reduce the remar'a#ly increasing fatness ratios to facilitate positive lifestyle changes in residents health.

*he company #egan initially in Beirut57e#anon and Doha5)atar! and now in 0#u Dha#i! founded #y five owners! all of whom hold director positions.

Com any O!ners"i

INDIA PALCE is privately 4elp 1orporation. *he five founders comprise all of the ownership. 2artner & 8 &: percent 2artner ( 8 $: percent 2artner ; 8 $: percent 2artner $ 8 9: percent

Start#u Summary

Start 8 up will re.uire appro+imately 0<D =>:!::: of capital! 0<D >::!::: of which will #e provided #y the founders and their families. *he remaining 0<D (>:!::: will come as a loan.

0ppro+imately 0<D >?:!::: will #e allocated to leasehold improvements and 0<D &=:!::: to e.uipments.

Com any Location an$ %acilities

INDIA PALCE head.uarters is located in 07 S070 S*@<<* area in 0#u Dha#i. *he @<S*<@60N* contains the 'itchen! delivery start pool! and clients reception area and offices for management team. -e selected a .uiet place where the following factors are found:

Not crowded area to maintain our clients privacy and to help us #etter provides the service. 0vaila#le 2ar'ing <asy to find location.

&"e 'ollo!in( table ex lains t"e structure o' t"e villa)

%loor Basement

*ooms Aitchen Delivery 2ool start point @eception area: decorated with nice colors to #ring rela+ation and confidence to our clients. <+amination @oom : a specialist is responsi#le a#out ta'ing accurate measurements for our clients and .ualifying their si/es Dietitian "ffice : this is the health food consultations place where the nutrition and the patient meet. 2sychologist "ffice: a psychologist is the first to meet with the patients to start the convincing process and help understand our clients needs and deliver our mission to them and create a mutual understanding and efforts. finance30ccountants offices : -here the money transactions ta'e place Beneral manager office

%irst %loor

Secon$ 'loor

Different "ffices!

eeting @oom

*he 'itchen is e.uipped with a collection of the #est .uality of e.uipment to produce large portions of food on time. -e have also a fleet of three truc's for delivery. 0nd

since cleanness is a very important and critical factor! we ma'e sure to provide our staff in the 'itchen with a complete uniform.

*he following is a list of the e.uipment availa#le at our company to facilities the service: Big refrigerator with may shelves Big ovens Big ta#les 1up#oards to store in our supplies Aitchenware Dishwashing machine 1atering 6niform: o Bloves o as' o 4ead cover o Aitchen ro#e Delivery containers as o 4otpot o 1oolers

( @efrigerator truc's %urniture Nutrition room e.uipment: o <lectronic weighing machine o 4eight measure

Bureaus with office e.uipment of all the rooms 1omputers

Services

Business ratios for INDIA PALCE. indicate strong financial growth and an impressive change for investment opportunities! ma'ing e+pansion and further development #oth very possi#le.

Services Descri tion

INDIA PALCE provides healthy food delivery and diet planning strategies3programs to individuals and retail stores in 0#u Dha#i. 0 wellness strategy is long5term effort. 1om#ining #oth health 8 promotion and e+ercise5 related activities designed to facilitate positive overweight and life style impact on clients health.

INDIA PALCE will wor' closely with in individuals to help them develop a mission statement for their health and eating #ehaviors. *he clients will undergo a health5 ris' analysis! following which each of them to meet with a health professional to design a personali/ed health and nutrition program.

%inally! INDIA PALCE will furnish clients progress reports periodically with them which to carry out the incentive program and generally monitor changes in the #ehavior or their food style and overall health indications.

Catering Regulations: (Results and regulations)

Since our ma,or service is a#out healthy food! health and catering regulation are great respect and interest to us. 1leanness is monitored #y the 'itchen supervisor all the time during storage! food preparation! display! transportation and serving. -e ma'e sure that food would #e protected form contamination. "ur staffs at the 'itchen are aware of wearing catering gloves and 22< whilst preparing of serving food.

%ood contact surfaces should also #e easily cleana#le! smooth! free of #rea's! open seams! crac's! or other imperfections. In addition to that! 'itchenware and food contact surfaces is cleaned and saniti/ed after each use.

Non food contact surfaces of e.uipments are cleaned as necessary to 'eep e.uipment free or dirt and food de#ris. *he sin' would #e used manually cleaned and saniti/ed! and after cleaning process is over! all e.uipments and utensils would #e stored off the floor and allowed to air dry.

Sales Literature

-e are contracting with mar'eting company to design the advertisements re.uired for pu#lishing in the following places:

7ocal News paper: o 0l <ttihad Newspaper 8 0#u Dha#i o 0l Ahalee, Newspaper 8 Du#ai o Bulf News Newspaper 8 Du#ai C <nglish newspaper D

Banners on streets 7eaflets

In the future! we are planning to e+pand our mar'eting segmentation with the following: 2ay for messages gateway through <tisalat C the uni.ue IS2D to deliver advertisement messages to num#er of individuals C #oth BS a'e presentations to num#er of institutes and -aselD

a'e our own stands in #oth

arina and 0#u Dha#i mall with

representatives from our company with chance to register new clients on spot.

Com etitive com arison

INDIA PALCE is not primarily a health clu# or a nutrition consultation provider! as are the ma,ority of competitors. *his organi/ation is in the #usiness of .uality health care management #y preparing food portions and per each clients need and flavors. *he ma,or function is to wor' with clients closely to implement food and nutrition strategies.

any clients will #ecome #enefactors for such strategies without ever visiting the fitness facility! as what they eat is every essential factor of their overall wellness. In addition to that! clients have the facility to receive consultation on overall nutrition #ehavior and re.uired e+ercises to maintain a healthy and successful change strategy.

0n integral part of this service is following up monitoring the clients! and providing the facility to change or have a variety of su#stitutions in food prepared.

-e re.uire physicians approval to each of our clients prior to the #eginning of the program! this in addition to the re.uest of periodical #lood tests and some other e+aminations to follow up and monitor each our clients overall health progress.

oreover! we provide special meals for vegetarians.

%uture Services
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"ur future services focused on covering the following:

4aving our own health fitness clu# with special trainer to monitor the participants and support them with guidance. "pen our second #ranch in Du#ai 4ave a shelf with our specialty of ready5made healthy food at each retail superstore in the country so it would #e in the reach of deferent people and especially wor'ing people.

4ave our own retail super store to provide our clients with a variety of meals with one of our nutrition e+perts availa#le to provide on location guide to the wal' in customers.

4ave a larger pool of delivery automotives e.uipped to reserve food to reach even more destinations. 4ave our own we#site where our clients can register themselves! pay online! and even select their food programs on the net. -e would provide a service of one5day meals for clients who would li'e to have a trial e+perience with us.

In$ustry Analysis Services Business Analysis

None of the fitness or nutrition companies in the city are currently delivering such service to their clients. -e are proud to #e the only and uni.ue provider of such service in 0#u Dha#i.

*here are a large num#er of nutrition consultation service #usinesses and fitness e+ercise facilities in operation! #ut none of them would provide food to their clients. any diet programs focus on portions that many normal individuals cannot apply on their own or find the right tools to help them. In
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addition to that! some diet plans include high .uality of food #ut are difficult to find anywhere.

Business Partici ants

2articipants in the fitness industry include two certified nutritionists with high e+perience! a chef for the main meals and salads! another chef for special sweet meals preparation! as well as 1arrefour retail stores in 0#u Dha#i to include our ready5made meals in one of their shelves.

Distribution atterns

"ur main distri#ution channels reach our clients who are registered with us! where our meals reach their home or wor' doors as per their locations on time of the meal. -e have a daily freshly prepared collection of healthy food delivered to #oth 1arrefour #ranches in 0#u Dha#i at the #eginning of the day.

Main Com etitors

"ur main competitors are: 07 IB@04I I @<S*<@60N* in 0#u Dha#i Dr. Nutrition 1enter in arina mall 0#ellas Superstore in Ahalediyah C they have a whole section for health ready5made mealsD

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S+O& Analysis

Stren(t" 0 new! innovative service 7ocation of our #usiness 1orporate with well 'nown supplier C 1arrefourD -e are a#le to give really good customer care and service %le+i#ility to change direction .uic'ly if we find that our mar'eting is not wor'ing anagement is committed and confident Direct delivery capa#ility Bood )uality and relia#ility

+ea,ness

7ac' of mar'eting e+pertise "ur company has no mar'et presence of reputation "ur cash flow will #e unrelia#le in the early stages 0 wea' #rand name -e would #e a small player No direct mar'eting e+perience -e cannot supply end5users a#road -e dont have a we#site

ortunities

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2rofit margins will #e good Developing a new mar'eting segmentation over the internet 7oosening of regulations 1ould e+tend to overseas 1ould see' #etter supplier deals "ur chain of supply truc's could wor' as another advertisement method

&"reats

4igh prices compared to ready5made healthy meals in other retail stores such as Spinneys and 0#ellas. "ur Service is of high .uality! which ma'es our segmentation small.

Mar,etin( Strate(y-------------------------..

Strate(y an$ Im lementation Summary INDIA PALCE strategy is #ased on providing healthy and differentiated .uality of specially prepared meals to their clients with follow up and consultation services. -e #ring a uni.ue idea that is #eing introduced for the first time in the country after successful implementation in #oth 7e#anon and )atar.

By tailoring services and developing customi/ed health care nutrition for individuals of different genders and age groups! ta'ing into consideration their daily #ehavior and e+ercise. INDIA PALCE will develop a reputation for .uality and customer service.

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*he company started officially on $st

ay! &::9.

Mar,etin( Strate(y

INDIA PALCE will #egin #y targeting individuals #y advertisements in 0#u Dha#i through leaflets! street #anners! and maga/ines. -hile participating in the newspapers and maga/ines that are pu#lished in Du#ai we will reach a wider e+posure of clients in the northern emirates as well. *he first ris' is to convince individuals with the success and #enefits of the program provided while our prices are high compared to other meals. Eet! with creating our image as providers for uni.ue and high .uality of service such as ours! we have a winning card especially for many customers who care for .uality. 0t the end! we are wor'ing after improving the overall pu#lic health and nutrition ha#its.

Pricin( Strate(y

2rices for using our service at INDIA PALCE are compati#le with the .uality of service provided! and the specialty of food prepared and delivered to our clients. *he following ta#le e+plains the prices :

Details Pac,a(es Meals &otal Consult. Snac,s on Diet ( ( ( & & & ( ( (
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Brea,'as t /ar. $ & $

Lunc" /ar. & & &

Dinner /ar. $ & $

&otal Price $F:: &&:: $$::

P012 3 !ee,s P042 3 !ee,s 4 !ee,s

%ree wee' for the first consultation on the choice of any of the two ; wee's pac'ages. %ree consultation service provided for the first time registration.

Promotion Strate(y

%ollowing initial promotional activity through advertisements in newspapers! maga/ines! leaflets! and #anners on streets! INDIA PALCE will significantly reduce it promotional efforts in the hope that word5of5 mouth will attract potential clients. 2romotional activity will still #e utili/ed through these media outlets! #ut only minimally.

Mana(ement &eam-------------------------

Mana(ement Summary

INDIA PALCE is currently a small organi/ation headed #y five individuals. *he total num#er of employees is $=. *he 1<" 3 Director of sales and mar'eting overseas the overall activities of the other managers.

*he 1hief <+ecutive "fficer anager is r. mansour a former director at the ministry of health in 0#u Dha#i. *he other partners share the management and organi/ation responsi#ilities.

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*he following diagram e+plains the organi/ation structure of the companyG

CEO

Service and Customer Relationshi mana!er

"ealth Educational #ana!er$

#ar%etin! and &usiness 'evelo ment #an!er$

(inancial and )ccounts mana!er$

Mana(ement &eam

1<" and Beneral

anger.

r. %0DI is responsi#le for providing

leadership! direction! and control for all aspects of the companys activities

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in order to reali/e optimum profits compati#le with the #est long5and short5 term interest of the shareholder! employees! consumers! and pu#lic.

ar'eting and Business Development

anager:5 4e is responsi#le for

guiding and directing mar'eting activities including advertisement! promotion activities and conducting different programs to address customer needs. 4e is also responsi#le a#out targeting new mar'eting segmentations and finding opportunities for advancement.

Services and 1ustomer @elationship

anager:5 4e is responsi#le a#out

all what concern our clients regarding .uestions! complaints and suggestions. She is also responsi#le a#out the psychological program at the company! choosing the place and preparing it with re.uired e.uipment and maintaining the regulations and order. *his along with her role to select the staff re.uired to do the ,o#.

*he financial and account

anager:5 4e is responsi#le for financial and

control activities of the company in a manner designed to protect assets! meet reporting re.uirements and effectively plan for and audit the financial needs of the firm.

4ealth educational manager: 5 4e will wor' closely with our clients and assume the overall management of our services! including organi/ing and conduction health education programs. 4e is also responsi#le a#out monitoring the .uality of service provided at the company.

Mana(ement &eam 5a s

*he gaps of INDIA PalaceHs management team include : lac' of e+perience in the food ma'ing industry inimal e+pertise in areas of finance and accounting.
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Strong desire for financial prosperity immediately with little patience for minimal profita#ility.

Personnel lan

4617 Personnel Plan 8ty $ I #usiness anager and anager 1ustomer anager anger $ $ $ $ $ ( ( & & & 1; Salary 9 year Dhs. $&:!::: Dhs. =;!::: Dhs. =;!::: Dhs. =;!::: Dhs. =;!::: Dhs. 9:!::: Dhs. ;&!::: Dhs(:!::: Dhs. $;!;:: Dhs. ?&!::: Dhs. $;!;:: D"s. <;;=;66 8ty $ $ $ $ $ $ > > ; ( >

4613 Salary 9 :ear Dhs. $&:!::: Dhs. =;!::: Dhs. =;!::: Dhs. =;!::: Dhs. =;!::: Dhs. 9:!::: Dhs. >:!::: Dhs. (>!::: Dhs. $=!::: Dhs. ?&!::: Dhs. $=!::: D"s. >6?=666

1<" ar'eting development Services relationship

%inancial and 0ccounts 4ealth and <ducational Aitchen Super visor 1hefs 1hef assistant 1leaning Staff Nutritionists Drivers &otal

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%inancial Analysis

%inancial Plan

%ood delivery service revenue will ma'e up appro+imately 9> to ?> percent of total revenue! with the rest coming from the consulting service. Salaries and rent are the two ma,or e+penses! while depreciation is another significant cost that will increase as the company develops. 0lthough the purchasing of 'itchen e.uipment is e+pensive! constant replacement will #e needed to minimi/e depreciation costs and maintain a competitive edge.

In order to maintain steady gross margins! salaries and advertising e+penses are not li'ely to increase within the first two year of operation! unless cash flows significantly increase.

Im ortant Assum tions

*hree assumptions for INDIA PALCE are $. 0 constantly growing economy without any ma,or recession or #oom. &. No unpredicta#le changes 'itchen or office e.uipment (. No ma,or national or glo#al events that threaten the sta#ility and health of the country and its citi/ens.

Key %inancial In$icators

*he most important financial indicators are net increase in cash and net income. Net increase from cash will e+emplify the relationship #etween net income and

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net cash from operating activities. *he greater the increase is! INDIA PALCE has that liver of financial strength at that point in time. Brea,#even Analysis

INDIA PalaceHs #rea'5even point is with monthly sales at 0<D >?!;::. Sales forecasts indicate that units sold and monthly sales are e+pected to #e much grater that the #rea'5 even point mentioned in the ta#le.

*+'*) ,)-CE Restaurant O tional .a/le 1$ Strat0u Costs '3cor4Remodlin! (uniture Su lies4*nventor2 E7ui ments4#achines ,r aid Rent ,re aid *nsurance 8rand O enin!)dver Sta11 9a!es4 )ccomdiation 10:Contin!enc2 .otal Strat0u cost 605000 305000 1105000 455000 1005000 505000 205000 405000 455500 5005500 Sta11 .a/le 6or%ers5 5 Su ervisor 2 Cashier 3 #onthl2 12000 20000 8000

40000

*a#le &: 1ostD

onthly <+penses C %i+ed

onthly rent Insurance e+pense Inventory Depreciation C%urnitureD Depreciation C<.p3 achD Staff 6tilities "ther e+penses $:J

F!((( >!$:: $:!$:: >:: >:: &>!::: $&!::: (:!:::

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F&!>(( *a#le (: Karia#le 1ost @estaurant Sales Karia#le cost 1ontri#ution argin

$::J (:J ?:J

*a#le ;: Brea'even point 2rofit Brea'even 2oint L: L$(&!$F: L;!;:9

onthly Daily sales

*a#le >: Income statement and Sales 2ro,ection for three years $>J &:J &:$( &:$; &:$> Sales $!=::!::: &!:?:!::: &!;=;!::: K.1ost >;:!::: 9&$!::: ?;>!&:: 1ontri#ution argin $!&9:!::: $!;;F!::: $!?(=!=:: %i+ed 1ost $!$$:!(F9 $!$9>!F$9 $!&&;!&$& Net Income $;F!9:; &=(!:=; >$;!>==

2rofit

argin @atio

=J

$;J

&$J

*a#le 9: 2ro %orma Balance Sheet &:$& 1urrent 0ssets 1urrent

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1ash 03@ Inventory 2repaid @ent 2repaid Insurance "ther *otal 1urrent 0ssets %i+ed and 7ong *erm 0ssets %urniture <.uip3 achines DMcor *otal %i+ed 0ssets *otal 0ssets

7ia#ilities ;::!:::.:: 032 salaries : 2aya#le $&:!::: $&:!::: 9:!::: *otal 1.7ia#i 7ong5term ;>!>:: 7ia#ilities ?;>!>::.:: 7oan

&&:::: $::!:::

(&:::: : 9::::

(:!::: 1apital ;>!::: 9:!::: $(>!::: *otal 7ia# I ==:!>:: 1apital

>9:!>::

==:!>::

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.a/le 7$ ,ro (orma Cash (lo9s 2012

cash flow from sales for the first year 1ash outflows 1ash for cost of goods cash for restaurant @ent cash for advertising cash for utilities cash for wages cash for insurance cash for other e+penses

.a/le 8$ Ratios 2013 ;158005000 ;5405000 1005000 205000 1445000 405000 505000 455500 ;9395500 RO* ROE ,ro1it #ar!in 6or%in!Ca ital 16<99: 26<69: 8<31: ;4255500

Net cash for the first year

;8605500

*e'erence) $. www.mar'etanalysis.com &. www.vi/.co.n/3e5mar'eting (. www.seochat.com ;. www.accountin(coac".com

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