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Globality in the global textbook: principles and applicability

par Mimoun Melliti Facult des lettres, arts, et humanit Manouba - Master en Anglais 20 0 !ans la categorie: Arts, "hilosophie et #ociologie $ %ittrature
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2.1.2. Early 20th century English textbooks According to Michael ' (()*, there are no historical studies o+ the te,tboo-s o+ .nglish that it is di++icult to trace their detailed e&olution/ #ur&e0ing the histor0 o+ .%1, Ho2att ' (34* co&ered .nglish language teaching materials, e&en though not s0stematicall0/ He suggests +our segments o+ impro&ement in .%1 since (00: 5 %a0ing the +oundations ' (00- (22* 5 Research and de&elopment ' (22- ()(* 5 6onsolidation ' (47- (80* 5 6hange and &ariation since (80 Ho2att ' (34* claims that during the 9la0ing the +oundations: phase o+ .%1, a 9series o+ 2or-s 2hich ha&e since ser&ed as indispensable source-boo-s +or e&er0 .nglish language teacher: 'p/ 2 4* ha&e been 2ritten/ .,amples include The Pronunciation of English ';ones, (0(* and An English Pronouncing Dictionary, on Strictly Phonetic Principles ';ones, ( <*/ !uring the second phase named Research and !e&elopment, Ho2att ' (34* mentions the te,tboo-s 2ritten b0 "almer ' ()3* The New Method Grammar and "almer = "almer ' (27* English Through Actions in addition to .c-ersle0 ' ())* A Concise English Grammar for oreign Students/ >hat Ho2att ' (34* identi+ied as ne2 in this te,tboo- is the 9more rela,ed and li&elier atmosphere ?that 2ere di++erent +rom@ the se&erel0 pedagogical te,ts o+ some o+ the ri&al courses: 'p/ 2 8*/ Ho2att ' (34* argues that such Ali&elier atmosphereB is the result o+ .c-ersel0 ' ())* responding to the needs o+ his +oreign learners 2ho are in need o+ e&er0da0 .nglish, 2hich 2as absent in the e,isting materials at that time/ 1he historical sur&e0 conducted b0 Ho2att ' (34* does not contain a stud0 o+ the te,tboo-s 2ritten during 2hat he identi+ied as the 9consolidation: ' (47- (80* and the 9change and &ariation: 'since (80* phases/ Cn +act, in these phases he concentrates on the publishing o+ Dournals and the e&olution o+ .nglish +or #peci+ic "urposes '.#"* as a branch o+ .%1/ #tarting +rom the si,ties, and +or political and economic reasons '"hillipson, ((2*, .%1 courseboo-s 2itnessed an important change as the0 ha&e become used in man0 conte,ts around the 2orld, 2hich resulted in the appearance o+ globall0 used te,tboo-s/ 2.1.3. Global coursebooks Eloc- and 6ameron '2002* de+ine the global courseboo- as 9a -ind o+ te,t designed to be used in .nglish language teaching 2orld2ide: 'Eloc- = 6ameron, 2002, p/ 0*/ 1he term global, collocating 2ith the term courseboo-, ma-es the meaning o+ Aglobal courseboo-B, an .%1 material that targets learners all o&er the 2orld/ 1he appearance o+ global courseboo-s is most o+ the time related to business and globalisation 'Fraddol, 2000G Fra0, 2002*/ 1his is so as 9the need to cater to international mar-ets has gi&en rise to '///* Athe global courseboo-B, 2hich can be used b0 students at a particular le&el and age group an02here in the 2orld, regardless o+ culture: 'Ranalli, 200), p/ )-4*/ 1here are man0 courseboo-s that can be said to ha&e global pertinence/ Hne could mention !eadway '#oars = #oars, (38, ((8, 200)*, Mar"et #eader 'Mus-ull = Heitler, 200<*, and Cutting Edge '6anningham = Moor, 2007* 2ith their &arious le&els designed to meet the needs o+ &arious targeted population o+ learners/ 1he present stud0 2ill +ocus on one courseboo-, 2hich is New !eadway $ntermediate '#oars and #oars, 200)*/ H+ rising importance in contemporar0 studies in linguistics is the e,ploration o+ the cultural content in .%1 materials 'Fra0, 2002G Mineshima, 2003*/ Cn +act, the rise o+ interest in the importance o+ the cultural content 2as the result o+ the spread o+ the .%1 mar-et and that such spread +ostered the e,portation o+ Eritish and American te,tboo-s to be used in teaching .nglish in ne2l0 created mar-ets '"hillipson, ((2G 6anagaraDah, (((*/ Iarious organisations +rom 2hat "hillipson ' ((2* calls the Cnner 6ircle 'Jorth America, Eritain, 6anada, Australia, and Je2 Kealand* promoted the use o+ Eritish and American te,tboo-s under the aid proDects such as the Ford Foundation and the Eritish 6ouncil '"hillipson, ((2G "enn0coo-, ((4G 6anagaraDah, (((*, thus possibl0 pa&ing the 2a0 +or the

.nglish #pea-ing %essons "!F 6omponent +or /J.1 Oteaching philosoph0O

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Memoire Online - Globality in the global textbook: principles and applicability - Mi...

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promotion of global coursebooks along with the spread of English, whether intentionally or not. Regardless of the ideological motives behind this promotion, learners of English all around the world discovered ready-made Inner Circle textbooks, which made E ! and textbooks publishing a ma"or business especially in #ritain $%hillipson, &''() *ray, (++(,. -mong the issues that have become important is representation in textbooks. .ome studies concentrated on the representation age, gender, and social classes in global coursebooks $-rikan, (++/) 0ineshiman, (++1,. !hese are outlined in this study after exploring the value of textbooks in the educational operation. *lobal coursebooks are considered global, essentially because of their worldwide use and tendency towards 2globality3 $in the sense of catering for global audiences, in content. -s the global coursebook is meant to be addressed to an international audience, the issue of content and mainly the extent to which the textbook could be considered 4global5 can be of interest. !he following sub-section will focus on the globalised content of global coursebooks.
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