Zendikar™

October 2nd, 2009

Magic: The Gathering®

Product Release Date: October 2, 2009

Deadly Perils, Priceless Treasures.

Product Type: Trading Card Game
Target Audience: MagicTM players. Age 13+.
Packaging: See Ordering Information for SKU breakout (last page).

KEY SELLING POINTS

 Zendikar is a new world for Magic: The Gathering. This set was designed around a
theme that has never been done in a Magic set before!
 The set features new Planeswalkers, including Nissa Revane, the popular face of the
Xbox LIVE® Arcade title Duels of the Planeswalkers™.
 The set introduces new mechanics and has one returning favorite.

SET SIZE AND PRODUCT OFFERINGS

 There are 249 black-bordered cards in Zendikar. (15 Mythic Rare, 53 rare, 60 uncommon, 101
common, 20 basic lands).
 Zendikar will be sold in Booster Packs, Intro Packs, & Fat Packs (Fat Packs contain 8 booster
packs).
 Starting with Zendikar Intro Pack Displays will contain 10 Intro Packs instead of 5.
 The expected contents of a booster is 10 commons, 3 uncommons, 1 basic land, 1 tip/token card,
and 1 rare card. A Mythic rare will appear in the rare slot in approximately 1 in every 8 booster
packs.

MARKETING SUPPORT
Organized Play

 Worldwide Pre-release Tournaments (September 26th - 27th, 2009)

 Worldwide Launch Parties (October 2nd - 4th, 2009)
 Worldwide Game Day (October 31st, 2009)
 Zendikar cards are legal in Constructed OP events immediately upon release (October 2nd, 2009).
Zendikar™
October 2nd, 2009

Magic: The Gathering, Magic, Duels of the Planeswalkers, and Zendikar are property of Wizards of the Coast LLC in the USA and other countries.
Xbox LIVE is a trademark of the Microsoft group of companies. © 2009 Wizards.

Promotions

 In-store merchandising program beginning early-September. Materials will include: sell sheets,
posters, and other POP.
 Different rare foil promo cards will be given out with participation at Prerelease and Launch Parties.
In addition, a unique promotional PlanechaseTM plane card will be given out with participation at
Zendikar Prereleases.

High-Frequency Advertising

 Internet advertising will run between the months of September-November on sites like: Wild
Tangent, Runescape, Giant Realm Network, Slashdot, and Sourceforge.

 Magicthegathering.com
o Dedicated Zendikar mini-site launch in September.
o Teaser content such as card images and artwork will be released before the prerelease to
begin hype for the set.
o Mechanical teaser content in the forms of prerelease articles that tease the new cards of
the set begin 4 weeks before street date.
Zendikar™
October 2nd, 2009

Zendikar and Planechase are property of Wizards of the Coast LLC in the USA and other countries. Other trademarks are property of their respective
owners. © 2009 Wizards.

Item Contents Product UPC ISBN MSRP Size Weight

Code
Booster 15 cards 250900000 6 53569 978-0- 3.99 2.56” 0.06 lbs
43132 9 7869- x4.75”
5331-8 x0.18”
Booster Display 36 boosters XXXXX 6 53569 978-0- 143.64 7.93” 2.36 lbs
43133 6 7869- x2.68”
5332-5 x4.93”
Booster Master 6 displays XXXXX XXXXX XXXXX 861.84 6.12” 16 lbs
Carton x15.37”
x8.56”
Intro Pack 1 premium card, 250910000 6 53569 978-0- 12.29 3.81” 0.35 lbs
40-card deck, 1 43155 8 7869-
booster, learn-to- 5337-0 x6.87”
play insert, 1
strategy insert x1.06
Intro Pack Display 10 Intro Packs XXXXX 6 53569 978-0- 122.90 6.732” 3.8 lbs
43156 5 7869- x6.929”
5338-7 X6.730
Intro Pack Master 3 displays XXXXX XXXXX XXXXX 368.70 8.425” 12.6 lbs
Carton x21.575”
x7.953”
Fat Pack 8 boosters, card 250930000 6 53569 978-0- 34.99 3.5” 1.8 lbs
box, player’s 43189 3 7869-
guide, learn-to- 5345-5
play insert, land
pack, an excerpt
x6.43”
from "Path of the x7.43”
Planeswalker"
Booster Blister 1 booster 250920000 6 53569 978-0- 3.99 4.31"x 0.08 lbs
43188 6 7869- 8"x
5344-8 0.37"
Path of the 1 -192 page 978-0- 14.95 6.625"x 1.49 lbs
Planeswalker book 7869- 10.1875"
Graphic Anthology 5367-7

Path of the 20 – 192 page 978-0- 299.00 10 7/8" x 29.8 lbs

Planeswalker books 7869- 7 1/4" x
Graphic Anthology 5367-7 11 3/8"
Case
Zendikar™
October 2nd, 2009

Magic: The Gathering and Zendikar are property of Wizards of the Coast LLC in the USA and other countries. © 2009 Wizards.