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Faculty of Business and Economics

A closer look at

You can study marketing as part of your Bachelor of Business Bachelor of Commerce Bachelor of Business Administration

Why study marketing?

The impact that marketing decisions have on the net worth of a business cannot be understated. Todays employers expect graduates to analyse, reason and solve problems from multiple perspectives skills that are vital for a career in marketing. Completion of a marketing major develops those professional attributes that employers are demanding of graduates who aspire to senior marketing and management roles early in their professional career.

Careers in Marketing
Graduates who specialise in marketing will be well qualied to apply for a range of jobs across industry sectors including healthcare, banking and nance, philanthropy, advertising, infrastructure, retail, sport, market research, law, tourism and education, as well as not-for-prot organisations and all levels of government. Jobs advertised typically include: Digital Strategist Market Researcher Brand/Product Manager Social Media Manager Marketing Communications Manager Research and Campaign Analyst Sponsorship Manager Sales/Advertising Manager Events Manager Media Planner/Buyer Client Services Manager

Marketing at Monash
Monash Universitys Department of Marketing is today the largest provider of tertiary level marketing education in Australia, and a world leader in this important eld of education. The Department of Marketings undergraduate, honours, postgraduate and research programs are highly regarded by industry and government and recognised internationally. Our focus is on producing cutting-edge and ethical graduates who have a deep knowledge and understanding of the complex issues involved in marketing exchange relationships. We offer students the opportunity to learn from one of the worlds largest communities of internationally recognised academics and experts in marketing.







Our Staff and Research

The wide range of expertise of our academic staff and sessional teaching staff allows us to teach over 30 different marketing units and service over 1500 students in the Department of Marketings undergraduate and postgraduate programs, with another 35 candidates enrolled in the higher degree by research (PhD) program. While covering the whole spectrum of marketing our research concentrates on four areas: Brands and Communications; Business-to-Business and Strategy; Retailing and Services; and Social Marketing using experimental, modelling, interpretative and survey methods where appropriate. As a leader in marketing research and education in the Southern hemisphere, the Department of Marketing is committed to maintaining and further improving its pre-eminent position in a rapidly changing university environment.

Rebekah Antonucci
Rebekah is studying marketing and won a unit award for Marketing Research Methods in the 2012 Monash Marketing Awards for Excellence. We asked Rebekah how she managed to win the unit award for Marketing Research Methods? I believe I was able to get the mark I did for a few reasons. Firstly, the assignment was a large portion of my mark and this was done in a group. I was lucky enough to meet some great people through this and we worked well and hard together to complete the assignment (which also won an award!). When it comes to exams, I put in lots of dedication and hours of study to try and do the best I can, and this contributed to my mark as well. My tutor Nick, and lecturer Dominic, were also helpful and happy to answer any questions!

Monash Marketing for Excellence Awards

For 42 consecutive years the Department of Marketing has presented the annual Monash Marketing Awards for Excellence. The awards celebrate the discipline of marketing and acknowledge those students who have achieved outstanding results in individual units and courses. Award recipients receive a certicate acknowledging their achievement and a cash prize. All recipients are proled on the departments website and facebook pages.

Monash Marketing Study Programs China, Europe & Australia

The Department of Marketing offers three elective marketing units that provide industry-based learning through participation. The marketing study programs focus on the marketing activities and strategies of global companies based in Europe, China and Australia. Senior executives provide personal and professional insights into how their businesses succeed in a global environment. Participation in a Monash Marketing Study Program can be highlighted in your resume as both an academic and professional achievement, ensuring you stand out from your peers.

For more information about studying marketing please visit Monash Universitys website and search Marketing in the online Course Finder, or visit Monash Marketing on Facebook at

Monash Marketing Internships Program

This elective unit aims to give students rst-hand experience working in an industry in which they would like to be employed on graduation. Internships are designed to provide students with an opportunity to integrate marketing theory with business practice. Separate internship programs are drawn up for each student. Students take on projects within industry to gain real world experience and to prepare them for their chosen career.

Monash University reserves the right to alter information, procedures, fees and regulations contained in this document. Please check the Monash University website for updates ( All information reects prescriptions, policy and practice in force at time of publication. Published July 2013. CRICOS provider: Monash University 00008C