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1. Wedding sites woo India's marketers........................................................................................................... 1
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advertising, says creative strategy teams ensure that ads are kept innovative, subtle and fresh. An ad is changed once 300,000 impressions have been reached. What does the future hold for these portals? Ghandi is convinced the future can only get better, citing the inherent advantages of the web - interactive, customisable and targeted - over conventional media. Vishal Chinchankar, MindShare Interaction's Singapore head, agrees. He says agencies now include the sites in their planning because "the stickiness [factor] is very high". But he says the sites could offer greater flexibility and sponsorship options to advertisers. "Matrimonial portals have a huge potential for growth [in advertising revenue] but they have to show flexibility to a certain extent." Sidebar Digital connections... matrimonial sites are bullish about their growth prospects Sidebar Match-making gets a facelift * India's online matrimonial sites present a highly targeted audience of young, educated people with disposable incomes, and the willingness to spend on a wedding and related purchases. * India's online matrimonial business is estimated at USS15 million, and set to expand exponentially. It forms roughly one-tenth of the overall matrimonial market of $9.4 billion. * India's online population is estimated to reach 100 million by 2007-08, according to the Internet and Mobile Association of India (IMAI). Subject: Weddings; Web sites; Competition; Target markets Location: India Classification: 9179: Asia & the Pacific; 8331: Internet services industry; 7000: Marketing Publication title: Media Pages: S22 Number of pages: 1 Publication year: 2007 Publication date: Feb 23, 2007 Year: 2007 Section: analysis Publisher: Haymarket Business Publications Ltd. Place of publication: Hong Kong Country of publication: United Kingdom Publication subject: Communications, Business And Economics--Marketing And Purchasing, Advertising And Public Relations ISSN: 15621138 Source type: Newspapers Language of publication: English Document type: News Document feature: Photographs ProQuest document ID: 206300008
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Document URL: http://search.proquest.com/docview/206300008?accountid=26511 Copyright: Copyright Haymarket Business Publications Ltd. Feb 23, 2007 Last updated: 2012-04-04 Database: ABI/INFORM Global
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