Date of Birth: 12 Aug, 1980

MARKETING
PROFESSIONAL
Aabu bakar M.Shaikh

Specialized experience of 15 years in Marketing,

Business Development, Client Management,
Distribution Management, Strategic Planning &
Management, Product Launch,

Ph: +91-7276448038/7875665719
E-mail: w.shaikh79@yahoo.com

Possess comprehensive skill sets in exploring and procuring new business, promoting and
creating brand awareness and competition analysis. Target oriented professional with proven
managerial acumen backed by focused energies fostering business growth and target
achievements.
Carrying out analysis and possess inherent creative skills to form productive systems and
strategic business partnerships.
An effective team leader with demonstrated capability to mentor and motivate teams,
enhance performance and contribution levels.

Core Competencies
Business Development and Strategy Distribution Relationship Management Negotiation &
Communication Skills
Networking & Relationship Building Administration Product Promotion

PROFESSIONAL EXPERIENCE

Dec-1997 May 2000

Al Isteqrar Al omaniya
Plastic & Tissue Factory
Oman (Muscat Salahah)
Area Executive

Developing strategies for enlarging the core market base of the company based on market
research data.
Identify & develop locations for new profitable ventures and areas of improvements for
revenue generation while managing a healthy portfolio by ensuring quality sourcing and high
cross sales of insurance products.
Recognizing and developing reliable FOS leading to deeper market penetration and improved
market share.
Entrusted with the task of providing assistance to the channel partners and DST team so that
they could accomplish business targets and achieve profitable ROI.
Building and maintaining healthy business relations with customers, understanding their
requirement & suggesting most viable products/ services, thereby, enhancing customer
satisfaction matrices by achieving delivery & service quality norms.
Efficiently handling a team and responsible for delegating work to the team members,
allocating targets, monitoring team performance through timely feedbacks, thereby, ensuring
overall team productivity and quality.
Accountable for enlarging the channel by boosting up the sales and established the
infrastructure for channel partners.
Interacted with the credit team to maintain the Turn around Time (TAT) and with collections

team to minimize non-starters & delinquency.

Alsafi DANONE
Saudi Arabia (Jeddah Branch)
2003

June-2001-June-

Area Executive/sales supervisor

Administered Key Accounts, Super markets & retail stores in KSA and involved in brand
launch in key accounts & retail stores.
Executed Trade, Marketing & Distribution plans while establishing planned infrastructure.
Accountable for the assuring the accessibility (width & depth) & visibility of products at
outlets and instrumental in implementation of trade promotion schemes.
Managed institutional sales & Consumer promotion activities in KSA and supervised brand
inputs & stock control both at the WD level & the outlet level.
Manages & motivates sales team.

Track & achieves sales targets, managing stock and cash, Grooms, trains and nurtures a sales team.

Should be open to travelling across the city to ensure performance of the region.

Imparts on-the- job training.

Builds relationships with mall mngt.

DRS Pepsi soft drink

Dubai (Sharjah Ajman)
2003 - May 2004
Sales Officer

Aug-

Instrumental in increasing the sales volumes of brands like Pepsi Marinda Mountain dew
seven up, Healthy World, Act II, Rath, Crystal through wider distribution & visibility.
Managed key accounts by administering supply chain management while managed &
appointed distributors for wider geographic coverage.

Efficiently handling a team and responsible for delegating work to the team members,
allocating targets, monitoring team performance through timely feedbacks, thereby, ensuring
overall team productivity and quality.

Accountable for enlarging the channel by boosting up the sales and established the
infrastructure for channel partners.
Interacted with the credit team to maintain the Turn around Time (TAT) and with collections
team to minimize non-starters & delinquency.

ITC FOOD COMPANY

June-2004 June-2007
PUNE INDIA
Area manager.
To manage Sales, Channel, Stocks, Debtors and After Sales Service pertaining to the assigned
territory
with
the

objective of achieving the goals of the organization.

Initiated the launch of food products. Confectionery & incense sticks at pune & various other
markets .
Enhanced the sales volume of Aashirvad atta and established it as the number one brand in
pune.
Key Result Areas :
Achievement of Sales as per targets.
Achievement of Market Reach objectives.
Achievement of Sales volumes per segment.
Controlling Debtors.
Control of Expenses within Budget.
Monitoring Reporting.
Achieve branch profitability (CBP) as per Budgeted norms.
To select, recruit and train distributor Salesmen.
To organize, through Sales Executives, product knowledge and customer handling training programmers For
distributor staff.
To achieve profitability (CBP) for the branch, above or in line with budgets set for the same.
Person Specifications
Achievements

Successfully launched Sundrop Heart oil at Pune against strong competitor like Saffola.
Led the efforts across ensuring wider visibility of Act II popcorns thereby, resulting in 40%
growth in sales.
Ensured wider distribution of Healthy World atta thus, making it the no. 3 brand in Pune.

Efficiently handling a team and responsible for delegating work to the team members,
allocating targets, monitoring team performance through timely feedbacks, thereby, ensuring
overall team productivity and quality.

Accountable for enlarging the channel by boosting up the sales and established the
infrastructure for channel partners.
Interacted with the credit team to maintain the Turn around Time (TAT) and with collections
team to minimize non-starters & delinquency.

Team lease pvt ltd

Pune, India.
Hr executive & Admin.

March-2007to Dec-2008

Job Description
Work as a senior member of the HR core team, implementing the HR strategies and fostering an
environment of teamwork and idea sharing.
Develop HR programs, practices and policies globally to include Reward and Recognition
strategy; career development; succession planning
Manage HR operational issues (including employee communication & engagement) with the Biz.
HR & Line Management as appropriate.
Provide an effective HR administration function, utilizing e-based solutions for PMS and other HR
initiatives like E-Sat. etc.
Develop and grow the technical skills and capabilities of HR employees. Be an HR resource
person
Enable the on-going development of KPITs core values, mission and culture as the organization
grows and matures.

Adecco India Pvt ltd.

Pune, India.

Dec-2008 June-2010

HR Executive & Admin

Job Profile: Hr Payroll Executive.

Understanding the requirement and analyzing it before start working on it.

Perform a complete resource search Campus walk-in as per the requirement through
portals and referencing.

Screening the candidates through telephonic interview.

Taking care of Joining Formalities of the Employees

Taking HR interviews where I evaluate the soft skills of the candidate over and above the
usual evaluation criteria such as attitude, strengths & weaknesses, dedication,
occupational stability etc.

Scheduling the interviews for shortlisted candidates.

Performing the functions of coordinators between the candidate and the client.

Full & Final Settlement, Appraisals/Appointment letter, Leave policies & Procedures,
Personnel department

Kingdom Paints Factory

June-2010 to
March-2012
KSA (Khamis mushayt-Abha)

Sales supervisor
Building and maintaining healthy business relations with customers, understanding their
requirement & suggesting most viable products/ services, thereby, enhancing customer

satisfaction matrices by achieving delivery & service quality norms.

Efficiently handling a team and responsible for delegating work to the team members,
allocating targets, monitoring team performance through timely feedbacks, thereby, ensuring
overall team productivity and quality.
Manages & motivates sales team.

Track & achieves sales targets, managing stock and cash, Grooms, trains and nurtures a sales team.

Should be open to travelling across the city to ensure performance of the region.

Imparts on-the- job training.

Builds relationships with mall mngt.

Accountable for enlarging the channel by boosting up the sales and established the
infrastructure for channel partners.
Interacted with the credit team to maintain the Turn around Time (TAT) and with collections
team to minimize non-starters & delinquency.

Ajlan & sons (Darosh Garment factory)

Oct-2012 to Aug-2013.
KSA (Riyadh olaya)
Area sales manager
To manage Sales, Channel, Stocks, Debtors and After Sales Service pertaining to the assigned territory with
the
objective of achieving the goals of the organization
Major Areas of Responsibilities
1. Achievement of Sales Targets for the territory by: possess

Exceeding 100 % of Annual Sales Plan by value

Exceeding 90 % of Annual Sales Plan by Product Category and thus ensuring that the Company meets
its

market share objectives.

2. Evolve an effective Operation Plan for the territory comprising distributor-wise targets, promotional activity
calendar, Reach Expansion Plan, Channel Correction Plan, Resource Plan etc.
3. Collect, analyze and disseminate information to field force and HO for Competitor Activities, Market Shares,
Channel and Network Management, Pricing, Promotions etc.
4. Manage optimization of stocks, debtors and expenses through:

Maintaining DSO within norms on a monthly level

Effectively forecast Sales through accuracy of Rolling Sales Plan.

Ensure proper liquidation of defective / slow moving / discontinued products.

Optimize travel, communication, conveyance and miscellaneous expenses.

5. Optimizing output by effective management of the frontline field force by:

Monitoring Officer-wise performance (weekly / monthly / annual )

Ensuring adherence of his team to field discipline / reporting norms.

Eliminating Channel complaints and settling complaints within lead times, as per norms.

Effectively monitoring, appraising and training all members of the team.

Driving License

Oman
UAE Valid up to 2013 year
Kingdom Saudi Arabia Valid up to 2020 year

Technical language

Excel
MIS office
Internet

EDUCATIONAL CREDENTIALS
B.com Allahabad University
MBA
Pursuing
Languages Known: English and Arabic

Permanent Address:

Grace Arcade 104, S.V Road,

Kedari nagar, Pune-40, Maharashtra
Ph: +91917276448038