following the design process. Deciding a Name It was clear from the group of people in the coalition that as much as we were campaigners fghting against unconventional gas, we were also organising in different ways for a better world, not dependent on fossil fuels and all the social and ecological harmful consequences. Therefore we wanted something positive and affrmative. We had also learned from our surveying about the Gas Field Free Communities in Australia. Therefore we chose Frack Free Somerset. We also talked about geographic boundaries, and some people suggested South West, or Frack Free Bristol & Somerset/Avon and Somerset, however we knew that other models had been effective because they had been rooted to place - to a land base. Most people in Somerset get fed up of the overarching city of Bristol, so Somerset it was and stayed! Deciding our Group Structure We decided to form a coalition in order to share re- sources and grow capacity locally. We chose a two-tier structure: Working groups that are dedicated to more pro-active organising around fracking (current examples include Frack Free Chew Valley or Gasfeld Free Mendip) Supporter groups, who have declared their support for a Somerset free of fracking and will promote events & action alerts to their members as and when (current examples include Transition Glastonbury or The Mendip Society). In compliment to this structure we have an active core working group made up of contacts from the above groups across the county. Some organisers in this group do not organise with a local group and focus on county-wide organising instead, while others do both local and county scale events and activities. Working as a coalition has been benefcial for us because: We can share resources such as leafets, websites, social media We have optimum edge as we all have our own networks & contacts, therefore increasing the outreach that the campaign can have We have the ability to step back and take time out when needed We share practical, emotional and moral support, especially for those of us without an active group or living in a very rural area It creates a consistent point of contact for the general public & media We have can drawn on a wider pool of skills, knowledge, wisdom and experience Deciding Our Strategy Our primary strategy has been to build the infrastructure locally so that we are able to resist planning applications and company moves to bring unconventional gas into Somerset. The largest initial work has been to support the establishment of a well functioning coalition that can undertake all the activities below. This has meant getting our communication structures in place, how we make decisions as a group, skilling ourselves up to challenge industry myths and how to do effective outreach work, getting a fundraising strategy in place and more. As a coalition our key aims have been to: Support the establishment of well functioning local groups (that have their own identities) as we observed from the Gas Field Free Communities model that place-based communities who deny access to local land are at the forefront of being successful in defeating unconventional gas Build the number of supporter groups of the coalition, so that we have multiple networks that we can access to send action alerts to and so forth, to maximise our edge. Have the response infrastructure in place to respond to planning applications, which includes: - Having a team of sympathetic experts on hand in advance of when the time comes that can support us in our objections and help us identify our material objections as well as being skilled up as support from Frack Off, designed and led a Community Outreach Training weekend. This was designed to support the group to feel more confdent about doing presentations, workshops and talks about unconventional gas. It was a way to learn more about the technical aspects of unconventional gas as well as how to communicate more strategically. This weekend greatly contributed to the wider groups understanding of why we have been interacting with the public in a certain way. Key points included: Scale - we are literally working village by village to raise awareness. With leafet dropping, poster cam- paigns & very local press. Therefore when we organise a public meeting, especially if we are going in blind, the focus is not on regional press or huge crowds, the aim is to get that small working group of people who stay at the end who are willing to take the next step and form a local group. Every event is a way to support more organising to happen - the aim of each public meeting is not just to raise awareness locally in some vague way - the aim is to support that community to become more organised. Therefore every event needs to have some participatory aspect designed in, where people can talk about their next steps as a community and ideally start building some relationships towards creating a local group. When we organise events, our preference is always to try and work with an established local group or contact already existing in that area, because they will have their own networks locally that you do not. It is also more empowering for someone who has never organised in a campaign before, to be supported to make something happen rather than being treated as a passive spectator. Therefore, even if slower or less effcient, the priority is always to support others to make things happen rather than going in blind as a coalition (however this is necessary in some areas). FRACKING IN SOMERSET WARNING: THIS AREA COULD BE AT RISK FROM HYDRAULIC FRACTURING (FRACKING), COAL BED METHANE EXTRACTION & UNCONVENTIONAL GAS DEVELOPMENTS A worker samples water from a well at a coal bed methane drill site There could be 2,100 wells across Somerset if CBM goes into full production A water sample following fracking Drilling slurry: a toxic mixture of lubricants, radioactive minerals & other chemicals possible as a group to understand the planning process and the bureaucratic resistance we can undertake - Have a large number of subscribers to our email list that are willing to submit an objection to a planning application Undertake other effective outreach work to build power and awareness locally and nationally. For example producing a Frack Free Somerset leafets, documentary and other materials. Undertake solidarity work with other communities, who can then support us into the future, for example Frack Free Wales and the Balcombe Community Protection Camp. It is important to us as a coalition that we are not a NIMBY - not in my backyard campaign - and that we use the campaign as a vehicle to agitate that unconventional gas is not acceptable in anyones community. Deciding how we communicate It was clear through mapping our resources that email was a tool used by everyone in the group and the most sensible option for how we communicate. We started an internal email list, which over time as had incremental design changes including adding a footer with an etiquette policy, using subject lines for different categories of email for info only, for action and so forth, getting a contacts system in place and more. We are aware that information overload is a big con- tributor to burn out therefore we enourage each local group to develop their own email list so that we are not all spamming each other out and that unnecessary information fow is kept to a minimum. We also needed a way to communicate to the public so we started a monthly newsletter. Being monthly means that people, who experience increasing volumes of email traffc, are more confdent in subscribing. We can also use the email as an action alert system when necessary. This monthly newsletter has been one of our most powerful campaign tools - it generates dona- tions, increases opportunities for people to get involved (as they are regularly advertised in there), raises awareness in a digestible way and also documents our achievements as a group. Deciding our Outreach Strategy In May 2012, members of Frack Free Somerset with DESIGN DECISIONS An Evening with Dr Mariann Lloyd-Smith The Impacts of Unconventional Gas in Australia Bath Citadel 7-9pm Monday 13th May 2013 Dr Lloyd-Smiths presentation discusses what is known about the industrys chemical use, the current evidence of chemical releases to air and water, increases in methane emissions and the problems of dealing with the related wastes. It will also focus on how communities across Australia from all walks of life and all shades of politics have joined forces to effectively resist the expansion of UG activities. The Lock the road movement has seen community after community declare their road, street, suburb or village opposed to this industry and has meant that despite regulatory permits and political support, the UG industry cannot claim they have a social license. Dr Mariann Lloyd-Smith is a Senior Advisor to both the National Toxics Network (NTN) based in AustraIIa and the PacIc, and to IPEN, an international public interest network representing over 700 organisations in over 100 countries committed to a toxics-free future. Mariann has worked in the area of chemicals policy and waste management for over two decades and was an author of Australias national management plans for hazardous waste & member of UN Expert Group on Climate Change and Chemicals. Unconventional gas (UG) activities have been rapidly expanding in Australia with a predicted 40,000 wells to be developed in the state of Queensland alone. Community concerns over the potential contamination of groundwater, surface waste, soil and air has also grown, with much of the farming community and environmentalists opposed to further development. Coal Seam Gas drilling, known as Coal Bed Methane in the UK, is set to come to Somerset. For more information visit: www.frackfreesomerset.org Tel: 07999 564085 The Salvation Army Hall, Bath Citadel, Green Park Road BA1 1XE