1.

INTRODUCTION:

We are advertising and consultancy firm named Big BuZz limited.Basically we work for those who need advertisement and promotional activities to develop a strong positioning on market. Well also remake the broken brand. We have work experience with Robi Axiata Limited. We worked with different kinds of fashion house. We have also work experience of organizing fair like we work for organizing Banijjo Mela (International trade fair) etc.

i.

Motivation: Now our organization is very glad to have your project that is promoting South Dhakas Old Town Food. As we all know that those foods are already having a traditional value on consumers mind but also have some misconception about it as it was very unhygienic and oily food and the most important thing is, people who demand for this food couldnt have it because it is not available on everywhere except old town. We will break down this misconception and bring change on food by giving healthy touch through providing the traditional food in new way by full filling the basic need of consumer with high value as they are desire for. On the whole , we are not only give you the idea about promotion but also give you a survey based on people need and demand which well always doing for our client. It will help you to develop your product as well as understand the customer requirement and wish for your product that defines why or why not they should consume your product. This is our specialties which demand that you should give us the project. ABOUT BUDGET {ADD IT }

ii.

Project Goal, Objective and Strategies:

Project GOAL

Project Objective

Project Strategies MARKETING MIX PROMOTION

PLACE PEOPLE

Promote south Dhaka city through traditional old town food.

To provide the traditional food in new way by full filling the basic need of consumer with high value. Advertisement, Human promotion, In Target Dhaka market: Middle and

Customer relation.

higher middle class.

We believe, after pretentious the budget and our past work experience youll be able to ensure that we have the ability to do this project even better than any organization. We ensure you that the outcome will be even better than your demand and requirement. If this proposal completes your obligation then give us the project.

iii.

Awareness building:

As it was about promoting old town food and it already has a value on market so our project motive would be awareness building through a strong conception on it that yes, people can have it anywhere on a healthy way as they desire for.

Providing help like arranging Media partner, Channel I, Arong fabrics, supplier, our consultancy firm, mobile operator, add agency.

iv.

Limitation :

The only limitation of this project is the wrong conception about the product. There is some food which is very hygienic but we dont think itll be a big issue for us to convert it into well impression. Well offering our target customer having their favorite food according their own way. Our big challenge will be that change of amount of ingredient mixing food, keeping the traditional touch. For that we have some food specialists whom are suggest you about that problem considering your customer and traditional demand.

2.

Resource Management:

Our resource for this project will be like this: Locations: For this project, we will find suitable place for food exhibition. We will also find the perfect place for opening branches. Human Resource: We will arrange volunteer for the exhibition. We will also recruit people for brunches. Other Equipment: o Billboard o Leaflet o Website o Networking via social Medias and WOM o Advertisement on Television o Newspaper o Radio

3.

Resource Utilization: We have television and radio channels as media partners, so we will use them to telecast the event live. So it will draw attention of our target market, which is very important.

4.

Technical Aspects: We will provide you a survey on your possible target market that would add a great value to understand your customer better.

5. 6.

Financial Feasibility Analysis : {DO IT } may be risk assessment

Project Timeline: The following table and chart identify the key marketing communication programs. Dates and budgets are clearly established. We are informed of our main programs and we are on board with implementation. The programs will be revised each year. Next one year plan includes only the programs to be implemented this year.

Milestones

Activities Targeted Advertising Social Media Advertisement Street Marketing Prospector, leaflet, bursary Event

Sep Oct

Nov

Dec

Jan

Feb

Mar

Apr

May

Jun

Jul

7.

Budget / Forecasting of Budgeting :

In this plan, we assume that the sell will be close to 24, 00,000 taka for next one year. On marketing announcement cost will be 6, 00,000 which are about 25% of sales. The plan presumes two important trends:

First, a stable decline in cost of sales and growth in gross margin percentage as we build more of our resources, as full time personnel and fixed costs. That means that as we grow we take on more risk, if the plan is implemented. Step by Step well have to watch the growth of sales relationships that imply the advisability of taking on more people as partners and employees. Second, a decline in marketing cost as a percentages of sales. The 25% figure we project for the first year is not high, inappropriately high except that we are building a reputation and marketing without the influence of past marketing, starting from zero. By the fifth year of the plan, we should 10% of sales on marketing statement. 7.1. Source: 7.1.1. Sales Forecast:

Our sales for this start-up period grow from 2,00,000 per month at the beginning. The sales forecast is assuming financing for our marketing cost. We propose to continue to increase billing during the project period, reaching annual totals increasing from less than 24,00,000 to 1,20,00,000 taka in the fifth year.

January February March April May June July August September October November December

Monthly Sell 1,50,000 1,50,000 1,60,000 1,80,000 1,80,000 2,10,000 2,20,000 2,30,000 2,40,000 2,40,000 2,20,000 2,20,000

Yearly Sales Forecast Sales Food 2013 24,00,000 2014 41,00,000 2015 55,00,000 2016 2017 1,06,50,000 1,22,00,000

7.1.2.

Media Partner:

We have a great network in world of media. Our television partner will be Channel I and radio partner will be Radio Today and to make news, our news partner will be Independence News. We hope through our media partner, we will able to collect 10% fund of our whole cost. 7.1.3. Sales Breakdown By Region:

In our proposal, we expect to see the market in Dhaka growing much more quickly than the other region of our country. So that, in five years, we are statement spread the business in the whole country. The forecast isnt a reflection of total market directly. It also assumes that we are

doing what we have to do to take advantages of the growth potential in Dhaka city. This includes marketing, developing the practice and developing the repeat business. 7.2. Expense Forecast Overall we project marketing communication expenses is 10% of sales. This compares to sales increasing during the same period. We believe that effective marketing requires a very high percentage of sales and marketing expenses to sales during the early years, and that over time we can bring that percentage down to more acceptable levels. Expenses divide over two main categories: Event, advertising including street marketing etc. A smaller budget is included for graphics and printing expenses. Marketing expense Budget 2013 2014 2015 400000 0 0 70000 10000 6000 10000 5000 4000 120000 120000 120000 600000 135000 130000 25% 24% 23.6%

Event Advertising Graphics and Printing Rent of branch shop Total Marketing Expenses Percent of sales

2016 0 3500 1500 120000 125000 12%

2017 0 2000 500 120000 122500 10%

Marketing expense Budget

400000 350000 300000 250000 200000 150000 100000 50000 0 2013 Event Advertising 2014 2015 2016 2017

Graphics and Printing

Rent of branch shop

8.

Termination: Our team is highly skilled and experienced, for this kind of project which is very important. If you handover the project to us, initially our team will start working on it. The field work will start from September, 2013 and by the end of July, 2014 after the main event we will terminate the main project and hand over the advertisement part to you, which you have to continue to keep the impression on the customers mind. We know the value of the time, so we can assure that the project will be done before the end of timeline not after that.