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As marketer online, picking a start can be challenging. Right from search engines such as Google, to social media sites such as Facebook, Twitter and LinkedIn, and blogging the marketer has many platforms to choose from. Added to this is the smartphone re olution, where media sharing ia !ouTube, Instagram and "interest, and of course email are the many channels marketers can le erage. These new channels are setting trends digital media marketing today. #ach of these is a uni$ue digital marketing channel with large, acti e and easy to segregate audiences. If le eraged appropriately, these digital platforms can help a business grow manifold. The ob ious $uestion is % &here do we start' (ere are some basics about digital media marketing to help you understand how businesses use these arious elements to thri e and succeed online.
Digital Marketing in India Startling figures for mobile and web users
1igital marketing in India has seen a phenomenal growth with the ad ent of Internet and mobile phones. According to the latest com)core report 8http9::www.comscore.com:Insights:"resentations;and;&hitepapers:7-<=:7-<=;India;1 igital;Future;in;Focus>, India6s online population is =rd largest in the world is the world.s third most populated country on the Internet with ?=.@ million A it grew =<B between 7-<7 and 7-<=.
The hea iest users of Internet from India are between 7,%=C year%old%men and =,%CC year%old%women Interestingly, accessing the Internet ia mobile and tablets are starting to accelerate DEB of Indian Internet users isit a social networking site, with 7<? minutes spent on Facebook on a erage The largest fastest growing category for India is online retail
!ueling the social media cra"e Indians are inherently social. It is part of the culture to be social with friends and family for many occasions A pri ate such as weddings, anni ersaries, and public such as religions holidays. 3ccasions are rarely celebrated with Fust a nuclear family. They are also increasingly mobile A mo ing to different cities for better Fob opportunities. Added to this is better connecti ity and the e*plosion of broadband, which created the tools and means to go on to social network sites such as Facebook, LinkedIn, and Twitter. It allowed friends, family, and colleagues to connect better, share stories, and be 5in the know6 which fueled the social media cra2e. &ith such an e*plosi e scenario, there is a no%brainer for businesses to le erage digital marketing to not Fust gain awareness of their brand and build brand e$uity, but also to gain customers online. There are many speciali2ed digital marketing agencies and "R firms to help conduct businesses online. 3ne simply needs to search online using terms like 'digital marketing agency India' or .digital PR firm India' in Google. This will gi e you results on leading digital marketing firms in India. Social Media Outreach India companies can be easily found on the net and can help boost your business online, especially on the social media platform.
1igital 0edia 0arketing has opened up a brand new online platform for both businesses and consumers to create the most aluable relationship, making optimum use of the latest Internet technology. &ith rapid inno ations and de elopments in the social Internet sphere, the future surely holds incredible opportunities for digital media marketing.