Emily E.

Verner

contact@emilyverner.com 215.264.1397 www.emilyverner.com www.linkedin.com/in/emilyverner

Summary:
A critical and analytical thinker with strong project management, marketing, creative, business development and team building skills, along with clear vision, great work ethic and good character.

Experience:
Digital Marketing Project Manager Consultant // Penske; Interactive Marketing // Feb 2013-Present Work with Marketing, Business Development and Technology groups to determine business objectives and translate these into successful digital marketing strategies and projects Manage multiple in-house and vendor projects simultaneously (75+, ranging from campaigns to quick hits), keeping brand consistency and approved technology standards at the forefront of requirements Evaluate performance of teams and projects in order to allocate tasks in most efficient manner Establish and manage the project structure and track through completion of all deliverables, including creative and non-creative assets such as architecture, copy, design, and user testing Enhance department reputation by accepting ownership for accomplishing new and different requests; exploring opportunities that add value to the company Marketing Director // Cognitive Learning Systems // Jan 2010- Feb 2013 Led ideation and strategy initiatives with executive team and key customers in order to establish goals Based on those goals, defined projects, deliverables and roadmaps, followed by evaluation of project performance and return on investment Created and/or managed concept, design and copy for all collateral and website in collaboration with vendors, PR and IT agencies based on customer needs, target audience and budget Increased customer base by 25%, reaching 4 additional states and expanding company internationally Executed agreement with major Singapore publishing company, opening Asia-Pacific markets. Marketing and Creative Project Manager // Advanta; Business Development // June 2008-Dec 2009 Worked directly with CIO and CMO to develop new business opportunities and corresponding projects Managed new business opportunities and projects from ideation to fruition and evaluation Defined and managed deliverables for multiple campaigns at a time, while also managing daily projects Managed website development and creative teams to launch websites from design to execution Created RFPs; Selected vendors; Managed IT, advertising and PR vendors through initiation of projects, followed by enhancements and ecommerce additions Managed vendor and partner relations; Chose and directed creative and IT agencies; Created project roadmaps and requirement documents; QA website releases; A/B testing as needed Presented projects at conferences and on stage at large national conference (DEMO 08) Advertising and Marketing Account Executive // U-Haul Corporate // May 2006- May 2008 Converted executive teams concepts into tangible actions and products by working with Program Managers, PR and creative department, while delivering status reports to Marketing Director until project completion. Handled 25+ projects at a time. Created and oversaw production of all internal and external communications collateral including brochures, annual reports, newsletters, policy bulletins, etc. This involved copy, design and pricing

Education:
Walter Cronkite School of Journalism, Arizona State University // 2004-2006 B.A. Journalism and Mass Communications Specialization: Strategic Media and Public Relations Michigan State University // 2001-2004 Major: Fine Art and Journalism; University Scholars Award and Scholarship

Emily E. Verner

contact@emilyverner.com 215.264.1397 www.emilyverner.com www.linkedin.com/in/emilyverner

Key Skills:
Communication: Able to understand, identify and communicate with all levels and departments (from executive team to IT technicians and art department) within a company, thereby streamlining campaigns and projects and building team and department efficiency and unity. Problem Solving: Proactively identifies potential issues in both projects and team members, alleviating most problems. Quickly resolves problems that do occur by reaching out to appropriate individuals, identifying the issue(s) and working as a team to resolve the problem as efficiently as possible, gaining knowledge from the experience and instating rules that prevent the problem from reoccurring. Efficiency: Recognizes both the individuals within a company and the tasks at hand in equal proportion, matching each appropriately based on skills available and skills needed to gain the best result in the shortest amount of time. An efficient team is a successful (and happy) team.

Computer Proficiencies:
Microsoft Office Suite, Adobe Photoshop and Illustrator, Visio, and a variety of social media, email and project management platforms (SmartSheet, FileMaker Pro, RoboHead, Basecamp)