PROMOTI ONAL STRATEG Y

Airtel to Touch Tomorrow with a new brand vision

The Bharti Mobile promoted AirTel cellular service will

go in forrepositio ning of its brand image. The new brand

ethos isportrayed in two distinct fashions the tag line

"Touch Tom orrow", which underscores the leading theme for the

newbrand vision, followed by "The Good Life", which underscores

amore caring, more customer centric organization. Aimed at re-

engineering its image as just simply a cellular service provider toan

all out information communicati ons services provider, Touch Tomo

rrow is meant to embrace the new generation of mobilecomm

unication services and the changing scope of customernee ds and

aspirations that come along with it The new communicati on is about a

new dimension in the cellularcateg ory that goes beyond the

Internet, SMS, roaming, IVRS, etcbut which engulfs the

whole gamut of wireless digital broadbandser vices that will

constitute tomorrows cellular services. The newcampaig n is in two

phases - the first of which will communicate overall brand philosophy

and the second products and services.Acc ording to Mr. Jagdish

Kini, Chief Operating Officer, BhartiMobil e Limited, Karnataka

"We are adopting a new brand-

PROMOTI ONAL

STRATEG Y
Airtel to Touch Tomorrow

with a new brand vision The Bharti Mobile promoted AirTel

cellular service will go in forrepositio ning of its brand

image. The new brand ethos isportrayed in two distinct

fashions the tag line "Touch Tom orrow", which underscores

the leading theme for the newbrand vision, followed by "The Good

Life", which underscores amore caring, more customer centric

organization. Aimed at reengineering its image as just simply a cellular

service provider toan all out information communicati ons services

provider, Touch Tomo rrow is meant to embrace the new

generation of mobilecomm unication services and the changing scope of

customernee ds and aspirations that come along with it The new

communicati on is about a new dimension in the cellularcateg

ory that goes beyond the Internet, SMS, roaming, IVRS, etcbut

which engulfs the whole gamut of wireless digital broadbandser

vices that will constitute tomorrows cellular services. The

newcampaig n is in two phases - the first of which will communicate

overall brand philosophy and the second products and services.Acc

ording to Mr. Jagdish Kini, Chief Operating Officer, BhartiMobil

e Limited, Karnataka "We are adopting a new brand-

PROMOTION AL STRATEGY
Airtel to Touch Tomorrow with a new brand vision

The Bharti Mobile promoted AirTel cellular service will go in forrepositionin g of its brand image. The

new brand ethos isportrayed in two distinct fashions - the tag line "Touch Tomorr ow", which

underscores the leading theme for the newbrand vision, followed by "The Good Life", which underscores

amore caring, more customer centric organization. Aimed at reengineering its image as just simply a cellular

service provider toan all out information communications services provider, Touch Tomorro w is meant to

embrace the new generation of mobilecommuni cation services and the changing scope of

customerneeds and aspirations that come along with it The new communication is about a new dimension in the cellularcategory

that goes beyond the Internet, SMS, roaming, IVRS, etcbut which engulfs the whole gamut of wireless digital

broadbandservic es that will constitute tomorrows cellular services. The newcampaign is in two phases -

the first of which will communicateov erall brand philosophy and the second products and services.Accordi

ng to Mr. Jagdish Kini, Chief Operating Officer, BhartiMobile Limited, Karnataka "We

are adopting a new brand-

PROMOTION AL STRATEGY
Airtel to Touch Tomorrow with

a new brand vision The Bharti Mobile promoted AirTel cellular service will go in forrepositionin

g of its brand image. The new brand ethos isportrayed in two distinct fashions - the tag line

"Touch Tomorr ow", which underscores the leading theme for the newbrand vision, followed by "The Good

Life", which underscores amore caring, more customer centric organization. Aimed at reengineering its

image as just simply a cellular service provider toan all out information communications services provider,

Touch Tomorro w is meant to embrace the new generation of mobilecommuni cation services and the

changing scope of customerneeds and aspirations that come along with it The new communication is about a new

dimension in the cellularcategory that goes beyond the Internet, SMS, roaming, IVRS, etcbut which engulfs the whole gamut

of wireless digital broadbandservic es that will constitute tomorrows cellular services. The

newcampaign is in two phases the first of which will communicateov erall brand philosophy and the second

products and services.Accordi ng to Mr. Jagdish Kini, Chief Operating Officer, BhartiMobile Limited,

Karnataka "We are adopting a new brandPROMOTIONAL STRATEGY AirteltoTouchTomorrowwithanewbrandvision The Bharti Mobile promoted AirTel cellular service will go in forr e p o s i t i o n i n g o f i t s b r a n d i m a g e . T h e n e w b r a n d e t h o s i s p o r t r a y e d i n t w o d i s t i n c t f a s h i o n s t h e t a g l i n e " T o u c h Tomorrow", which underscores the leading theme for the newbrand vision, followed by "The Good Life", which underscores amore caring, more customer centric o r g a n i z a t i o n . A i m e d a t r e - engineering its image as just simply a cellular service provider toan all out information communications services provider, Touch T o m o r r o w i s m e a n t t o embrace the new generation of mobilecommunication services and the c h a n g i n g s c o p e o f c u s t o m e r needs and aspirations that come along with it The new communication is about a new dimension in the cellularcategory that goes beyond the Internet, SMS, roaming, IVRS, etcbut which engulfs the whole gamut of wireless digital broadbandservices that will constitute tomorrows cellular services. The newc a m p a i g n i s i n t w o p h a s e s - t h e f i r s t o f w h i c h w i l l c o m m u n i c a t e overall brand philosophy and the second products and services.A c c o r d i n g to Mr. Jagdish Kini, Chief Operating Officer, BhartiM o b i l e Limited, Karnataka "We are adopting a new brand -