Students activity sheet

THE POWER OF
http://www.youtube.com/watch?
WORDS (Video)
v=Hzgzim5m7oU&feature=player_embedded

Date :

The STORY behind the film :

What you can SEE

Now, lets RECAP! Complete your information with the audio file.
TASK : Now listen to the interview of Andrea Gardner with a NYCBS reporter
to help you fill in the blanks.

This

short is actually a promo

video

.. / . )
based on a book by .

( = an

which is

..

entitled : .. .
It was created and
Andrea

Gardner s

produced by,
online

marketing company

in ..
YouTube film ,

. Thanks to this clever

million people around the

world have been

their

specialized

to

It is a example of the
of words and the power of

messaging.
changing

It

(= demonstrates)

your

how

can change your

.
The video features a

, who turns out to be

a gentleman

sitting

on a in

, Scotland trying to get

to survive. ( =

for

/ for money ). He must

be and underprivileged . Although he
does not have a appearance,

he

have been for a while. On his

right . theres a
which says (= .

and he has a

) :

.
People are
.

by , and

to the elderly man s

situation ,until a young

lady

seems to be an

by .

in black who

exec(utive)
At first sight she

doesnt to be noticing him .

However

as

she walks on, she

her
as she

I can .. this guy.

mind

and finally

thought

I can

Thus, she decides to

his world.

his

to say
..
As a result, start
passers-by put
she has

and the lady kindly

his world . When the lady

, the old man

what she

the same

using

that

to his sign

clever

message was added at the end

of the video saying

... as an
echo to be printed
that they

can

in the viewers

always in mind

that
..

to

she just

words. Its a beautiful day and I cant see it!

and

(=

money in kindly) and the viewer realizes that

in

words can effect

.

so

the fact


The MESSAGE behind the SIGN. What it MEANS ,
What it MEANS to YOU , what you can INFER
In your opinion, why was the young ladys message more effective ?
How do you explain the strong and unexpected impact it had on passersby ?

What is the aim of the advertisers ?

What do you have to say about words and their power ? If you were to
give your opinion about this film using

one adjective / word what would it be ?