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Shoichi Iino
General Administrative Manager
OLED Technological Development Division
Seiko Epson Corporation
Passive- (PMLCD)
Passive-Matrix LCD (PMLCD)
FPD
FPD
Flat Panel Display STN
STN
LCD
(Liquid Crystal Display)
Active-
Active-Matrix LCD (AMLCD)
OLED
OLED
TFD
TFD
Organic Light-Emitting Diode
Display
Thin Film Diode
Display business strategy
Size Application
Strategy
Mobile Fixed
Display Segment
Entertainment
Family TV
10"-40" PC Monitor
Notebook PC
Personal TV OLED
PDA
TFD/TFT
1"-3" DSC/DVC
Cellular STN
2002 2005 2007
OLED display positioning
OLED Projection TV
Projection TV
PDP/SED
PDP/SED
LCD
LCD
40" Size
60"
Display market
FPD: $50 billion (2003) → $200 billion (2015) Projection TV 476億円
LCoS
CRT LCD
DLP
Data Projector $500M Public
LCoS
$1040M
DLP
LCD LED LCD
HMD
40゛
40゛ Colour Graphics
LCD
PDP
LCoS
LCD
2億7,000万円 PDP
PC Monitor TV Instrument
POS、Kiosk、FA、ME…
$15.4KM (incl. projection TV)
20゛
20゛ CRT
2003年2兆0547億円
$19.1KM I-EL
Notebook PC
Note PC Monitor PDP
2003年5943億円 LCD CRT $1800M
10゛
10゛ $5400M LCD
Mobile Fixed
Entertainment market approach
Desktop
Desktop Entertainment
Entertainment
DSC
Cellular
Mobile TV PDA
Analog TV Digital TV
Car Multimedia
Additional features
– Thin & lightweight
– Low power
– Small- to large-sized displays
Challenges
Life-time
Large-size
Higher resolution
Competitive against LCD and PDP
Lifetime
35,000
[8h/d x 360 days x 10 years]
30,000
10,000
5,000
0
2004 2005 2006 2007 2010
Large-sized display
30 40 µm
200 ppi
20
±15 µm
Y / microns
10
0
-10
-20
0.128 mm (128 µm)
-30
-30 -20 -10 0 10 20 30 0.04 mm (40 µm)
X / microns
LCD vs. PDP vs. OLED
PDP
Contrast 0 Life-time
(dark room) LCD
OLED
Contrast Weight
(bright room)
Resolution
Structural comparison: LCD, PDP & OLED
Glass Substrate
Glass Substrate
Electrode Glass Substrate
Electrode
Electrode
Electrode Electrode
Electrode
Glass Substrate Glass Substrate
Glass Substrate
Back light
Organic EL
Liquid crystal Plasma discharge
LCD display cost structures
100 [%]
27%
80 39%
9% 56% Backlight
60
Polarizer + film
17%
40 CF+TFT array
64%
Oct/2004
20 44%
15“XGA
15“XGA $160
$160
30”WXGA
30”WXGA $730
$730
0
NC/Monitor LCD TV
[12.1-15“/15-19“ ] [20-30“]
Why Epson?
Epson has
– Inkjet printing technology
– OLED ink technology
– TFT back-plane technology
– Display module technology
– Display driver IC technology
– Color image processing technology
– and more…
Future emissive displays (I)
Drive Active-matrix
Thickness 2.36 mm
Drive Active-matrix
Size 5.5”
Aspect Ratio 3:4
Number of Colors 262,144 colors
12.5" VGA OLED display
Thickness 1.6 mm
Resolution 64 ppi
Size 40"
Density 38 ppi
Desktop
Desktop Entertainment
Entertainment
Mobile
Mobile Entertainment
Entertainment