BYUSA Healthy Living Public Relations Campaign

Cara Christensen Alexander Baldwin Mia Gabriel Ryan Trekell

Research Background 1. The External Environment As a nation, the United States and the Center for Disease Control and Prevention (CDC) are becoming increasingly aware of the issue of obesity. The trends have made health a hot topic and many organizations are attempting to counteract it. The general consensus is that obesity is a result of too much caloric intake and not enough calories expended through physical activity. It is estimated that 34% of the United States population suffers from obesity. BYU is an environment that encourages healthy living. The Latter-Day Saints Word of Wisdom and the Universitys Honor Code require students to abstain from certain unhealthy behaviors such as alcohol consumption and sexual behavior outside of marriage. For these reasons, issues of alcohol and sexual health are not relevant to the overall BYU community. However, the BYU community appears to lack the proper exercise habits and nutrition to be considered healthy. BYU students are organized into wards and other social groups such as family home evening groups. These groups offer additional and unique opportunities to reach our public. Exercise Survey (Appendix A) In a survey conducted on a BYU sample regarding exercise habits, it appears only 38% of students exercise four to seven times a week. Most students do not have outside gym memberships yet only half of the surveyed students use the campus facilities that are offered to full time students for free. The survey showed that most students get adequate sleep. Nutrition Survey (Appendix B) In a separate survey regarding nutrition, the results showed that nearly half (47%) of the sample consume only 0-1 servings of fruits per day. In addition, 42% of the sample consumes 0-1 servings of vegetables per day. Daily water intake was also lower than the recommended amount. Only 47% of the sample said they consume six or more eightounce glasses of water per day. The survey showed that 65% of students eat on-campus at least once a week. This suggests the possibility of using on-campus dining (such as the Cougareat) as a place to reach multiple publics. The most commonly cited reason for not eating healthy food is budget, convenience, and time. 2. The Client Out of concern that BYU students may be suffering from the same unhealthy habits causing the national obesity crisis, BYUSA desires a communications effort that will encourage healthy living in the BYU community. Brigham Young University Student Service Association (BYUSA) is a student-operated organization made to serve the students and they hold many campus events that are very popular with the student body. They have offered a budget of $5,000 to this campaign for healthy living in the BYU

community. BYUSA is well known by the BYU community and they have access to several unique channels such as student email addresses. 3. The Product, service or issue The issue at hand is that while BYU students follow the Honor Code and live by the Word of Wisdom, some of their lifestyle choices are still not healthy. This perpetuates the obesity epidemic and unhealthy lifestyles. There are many lifestyle choices that can help a person improve their health. Nutrition, regular exercise, hydration and sleep have a big impact on overall health. Nutrition is a very broad subject and adequate nutrition requires eating a balanced diet of all the major food groups. The food pyramid recommends that the average person needs two to four servings of fruit, three to five servings of vegetables, two to three servings of dairy and protein and six to 11 servings of grains per day. It is important to limit fat intake to 20-30% of the daily caloric intake. Carbohydrates should account for 45-65% of your calorie intake. Carbohydrates are found in fruits, vegetables, grains and sugary foods. There are two types of carbohydrates; simple and complex. Simple carbohydrates are sugars found naturally in fruit and other foods as well as in artificially sweetened food. These added sugars are not as healthy for you. Complex carbohydrates on the other hand, are healthier. They are found in whole grains, starches and foods with dietary fiber. These foods are generally more wholesome and have more nutrients to feed the body. To be healthy, it is also important to stay well hydrated. There are differing opinions on how much water a person should drink per day. A good rule of thumb is to drink eight eight-ounce glasses of water per day. Another good recommendation is to divide your body weight by 2 and then thats how many ounces of water to shoot for each day. Water is imperative to body function because it flushes toxins out of the body, provides the majority of the mass of your blood, it carries nutrients between your cells and it creates the right environment for your tissues and organs. Getting adequate sleep also has a big impact on overall health. According to the CDC, not getting enough sleep can cause sleep disorders and other chronic diseases like diabetes, heart disease and depression and it can even lead to obesity. By the same token, getting adequate sleep is one of the foremost techniques for preventing chronic diseases and illnesses. The amount of sleep necessary differs from person to person, but most adults need between seven and nine hours of sleep per night. For important health benefits adults need at least 150 minutes of moderate intensity physical activity (i.e. brisk walking) per week and muscle-strengthening activities on two or more days a week that work all the major muscle groups, including arms, legs, hips, back, shoulders, abdominals, and chest. Adults who do not want to do moderate physical activity must get 75 minutes of vigorous intensity physical activity (i.e. jogging or running) per week with two or more days per week dedicated to working the major muscle groups already mentioned.

4. Promotions BYU offers exercise and other health facilities, but they are under used by the students. As mentioned, not many students choose to use the on-campus facilities. For nutritional health, BYU offers a wellness center and a Y-Be-Fit program. This program offers services such as one-on-one nutrition counseling and other fitness tests. These programs offer great services for students, but they have not been used by many students. 5. Competition One competitor to our healthy living campaign is the convenience of unhealthy, fast-food restaurants are on and around campus. The freshmen on campus generally eat in the cafeteria and although they are presented with some healthy food, there are still unhealthy options that some students will choose over healthy food. Another competitor to our campaign is inactivity. Some students are overwhelmed and feel they cannot have time to exercise and some may choose to do activities such as watch television, use the computer, or play video games during their free time. 6. Resources Again, BYU offers a number of services for healthy living. Many of which are free to full-time students and others such as some of the services at Y-Be-Fit can be done for a small fee. Opinion leaders in this environment include ward/ecclesiastical leaders and teachers/professors. 7. SWOT Analysis Strengths One strength of the campaign is that BYU is a localized public with an athletic culture. Exercise and healthy living is encouraged in the culture and most individuals recognize its importance. Another strength is the pre-established mediums of communication with student emails, wards, etc. Weaknesses One major weakness is that students lack time to exercise and to prepare healthy meals due to balancing school, work, friends and families. Students are also living on a budget which presents the challenge of purchasing the more expensive, but healthier food options. Other weaknesses include lack of transportation for many students and lack of awareness of proper balanced nutrition. Opportunities Opportunities for our client and the campaign are the student programs already in practice at the school, including on campus work out facilities. Students have opportunities for intramural sports, free facilities, exercise activity classes and offcampus 24 hour gyms located around the community. Utah Valley is rich with outdoor recreational activities, such as hiking the Y, Rex Lee Run, marathons, half marathons, biking, skiing, water sports, etc. Threats

The threats to the campaign include the fact that the BYU campus is surrounded by inexpensive fast food restaurants. Also, many students may not consider the student weight rooms and other student work out facilities because they find them undesirable. 8. Public Profiles Students residing on campus Demographics: 18-19, single, have meal plans, low income/no income Psychographics: LDS, social (constantly around peers) Self-interests: school, grades, social life, dating Influentials: teachers, friends, RA, Ward leadership, parents Prime Information Channels: wards, hall meetings, internet, social networking, bulletin boards in dorms, word of mouth, campus events, e-mail Relationship to Client: Probably has the strongest relationship because they participate in BYUSA activities and services the most Students residing off campus Demographics: 18-26, single, low income may have a part time job Psychographics: LDS, social, growing more self-reliant Self-interests: dating, school, grades, social life Influentials: friends, church leadership, parents, teachers Prime Information Channels: wards, social networking, internet, TV, e-mail Relationship to Client: Aware of BYUSA and attend some of their events Married students Demographics: 18-26, married, some have kids, probably poor/low income, one or both are students Psychographics: family-oriented, LDS, social, involved in church activities Self-interests: looking towards graduation probably, family Influentials: parents, teachers, friends, church leadership Prime Information Channels: wards, TV, internet, e-mail Relationship to Client: Less involved on campus and less influenced by BYUSA Student Employees Demographics: 18-30 years old, low income, part time, single or married Psychographics: LDS, hardworking, busy, live on a budget Self-interests: earning an income, success in school, job security Influentials: peers, supervisors, boss, co-workers Prime Information Channels: email, employee meetings, training Relationship to Client: both are headed by BYU Faculty Demographics: Middle age, most have families, employed by the University, have families Psychographics: Career people, LDS or at least follow the Honor Code, family oriented Self-interests: student success, their own research and publications, job security, money, family, time

Influentials: Administration, supervisors, First Presidency Prime Information Channels: Faculty meetings, email, wards, department newsletters/magazines Relationship to Client: little or no connection to BYUSA

Administration Demographics: Middle age, have families, employed by the University Psychographics: LDS, family-oriented Self-interests: student success, money, University reputation, Influentials: The First Presidency and other church leaders, previous administrators, other University Administration. Prime Information Channels: Journals, email, Internet/websites, Faculty meetings, newsletters/magazines Relationship to Client: Invested interest in BYUSA

Volunteers of BYUSA Demographics: 18-26, single or married, students Psychographics: Invested in BYU, care about philanthropy, generally LDS, do not mind volunteering their time Self-interests: improve BYU, create successful events/opportunities for students Influentials: BYUSA advisors/staff, President, administration Prime Information Channels: meetings, e-mail, texting, social media Relationship to Client: they work for the client- strong and positive BYU Dining Services Demographics: Ranging from students to faculty, operates under BYU Psychographics: operate in an LDS environment Self-interests: profit, getting customers Influentials: BYU administration, BYU community, FDA Prime Information Channels: memos, email, staff meetings Relationship to Client: Aware of BYUSA but no direct connection

Situation Analysis Brigham Young University (BYU) is a university in Provo, Utah, hosting roughly 33,000 undergraduate students as well 4,500 faculty and staff. Many are affiliated with The Church of Jesus Christ of Latter-day Saints and adhere to a strict code of conduct known as the Word of Wisdom prohibiting the consumption of alcohol, tea, coffee and illegal drugs. Although students sign contracts to abide by the Word of Wisdom and the Honor Code which encourages healthy living, some still lack the exercise and nutrition habits necessary for optimal health. Brigham Young University Student Service Association (BYUSA) has offered $5,000 to create a communication effort to increase healthy living among the students of BYU.

Research shows the number of BYU students that exercise four to seven times a week is only about 38%. BYU offers a number of exercise facilities for free to full time students and research shows that only about half of the current students take advantage of those facilities. 52% of BYU students are consuming five or less eight-ounce glasses of water per day on average, which is considerably less than the recommended eight eight-ounce glasses of water per day. Research shows that BYU students are generally unaware of how many servings of fruits and vegetables they should eat on a daily basis. In addition, roughly half of BYU students do not consume the recommended serving of fruits or vegetables suggested by the FDA. According to BYU students, the major setbacks for eating healthily are a limited budget and inconvenience. As recent Gallop Polls show, nearly 75% of people understand what healthy eating is. As a result, there is a need for education regarding specific servings and how to eat healthy quickly and inexpensively. Currently, research shows that the majority of students at BYU are not getting the recommended amount of daily exercise, water, or fruits and vegetables.

Core Problem BYU students show a lack of awareness of how to eat healthy quickly and inexpensively and fail to take advantage of the healthy living opportunities at BYU. Failing to address these deficiencies will further exacerbate the problem of unhealthy living and obesity.

Action Planning Goals The goal of the communication effort is to raise awareness and provide sufficient education to motivate the BYU community to adopt healthier lifestyles and develop habits of healthy living.

Objectives To increase the use of the exercise facilities BYU offers from 55 % to 75% by October 31, 2011. To increase the number of people that exercise 4-7 times a week from 38% to 55% by April 30, 2012. To increase the awareness of how many servings of fruits and vegetables a normal person needs to 90 % by April 31, 2012 To decrease the percentage of people who consume 0-1 servings of vegetables from 47% to 25 % by April 30, 2012. To decrease the percentage of people who consume 0-1 servings of fruit per day 42% to 25% by April 30, 2012. To increase the awareness of the calories people are consuming from 49% to 75% by April 30, 2012. To increase the percentage of people who drink 6 or more 8 oz glasses of water per day from 47% to 60% by April 30, 2012.

Key Public: Freshman residing on-campus Public Profile Demographics: 18-19, single, have meal plans, low income/no income Psychographics: LDS, social (constantly around peers) Self-interests: school, grades, social life, dating Influentials: teachers, friends, RA, Ward leadership, parents Prime Information Channels: wards, hall meetings, internet, social networking, bulletin boards in dorms, word of mouth, campus events, e-mail Relationship to Client: Probably has the strongest relationship because they participate in BYUSA activities and services the most

Messages Primary Message: Avoid The freshman 15 by using on campus resources Secondary Messages o 24 percent of young adults are considered obese with another 28 percent considered overweight. o Only 36 percent said they get regular exercise while 26 percent regularly lift weights. o Diet is significantly related to grade point average. o Eating the correct amount of nutrients from the food groups is essential for the bodys proper function.

Strategies & Tactics To motivate Freshman to eat more fruits and vegetables and other healthy foods through print media o Table tents in the Cannon Center o Posters posted in residence halls with the hours and location of all on-campus health facilities o A food guide on display in the Cannon Center cafeteria and the CougarEat giving suggestions for quick, healthy meals o A brochure given to all Freshman at orientation to inform and educate them about the healthy living and the resources available to them at BYU o Press release sent to each freshmen ward to be read at Family Home Evening. o Activity guide that goes along with the press release for active on-campus catered Family Home Evening activities. o Window stencils for each dorm room. To motivate Freshman to live healthier through the Internet o Website (healthyliving.byu.edu) with links to all other internet resources, nutrition facts, facility hours, locations, etc. o Twitter account to update students on on-campus deals and fitness/nutrition opportunities o YouTube series with aerobics videos, zumba, pilates, yoga, etc.

E-mail newsletter with coupons to healthy food establishments and fitness/sports equipment o iPhone application offering a calendar with a personalized schedule for exercise and food o Facebook page where students can tell each other about fitness and health opportunities in the community. o Facebook page for each competition so it can be passed from freshman to freshman. To motivate Freshman to learn about and develop healthy living habits by holding events o BYU fitness day (booths around campus once a month to inform students, use fliers) o BYU athlete day (advertise the same as fitness day with booths and fliers) o Carnival sponsored by exercise science students and dietitians o Support Involvapalooza event scheduled for Sept 6 8 that is creating awareness of healthy living as well as educate regarding what healthy living is for students. For freshman specifically, we will emphasize the need to make good habits early in college and be healthy now to avoid the freshman 15. o Competition between Resident Halls tracking work out hours and servings of fruits and vegetables with a rule sheet given to each resident hall. o Week of The Unheard Sports - sports that dont make it into the Olympics water aerobics, wallyball, innertube water polo, vollytensocpongball, etc. - only cost money to advertise - the equipment would most likely be donated. o Organized resident hall runs. o Freshman Orientation - Wellness presentation. Each freshman given a water bottle that attaches to their backpack to keep hydrated with knowledge of how much they should be drinking per day. o Walk On Campaign. Encourages walking over driving. Dates last longer if you have to walk to where youre going. Big poster in the Wilkinson Center and a Facebook event page. o Amazing Race freshman version: Rule sheet given to each dorm, obstacle course are things already in place, no cost.

Key Public: Single students residing off-campus Public Profile Demographics: 18-26, single, low income may have a part time job Psychographics: LDS, social, growing more self-reliant Self-interests: dating, school, grades, social life Influentials: friends, church leadership, parents, teachers Prime Information Channels: wards, social networking, internet, TV, e-mail Relationship to Client: Aware of BYUSA and attend some of their events

Messages Primary Message: by using on campus resources and facilities you can have more money for dating and look better. Secondary Messages o Gym memberships can run as high as $30/month. o Majority of students live closer to a BYU physical facility than to a sports club. o 50 percent of all new health club members quit within the first six months of signing up and 90 percent of those who join health and fitness clubs stop going regularly within the first 90 days. o Eating habits acquired in college will carry into adulthood.

Strategies and Tactics To motivate single students residing off-campus to take advantage of on-campus health facilities through the Internet o Provide easy online ordering of healthy dessert platters for FHE groups o Website (healthyliving.byu.edu) with links to all other internet resources, nutrition facts, facility hours, locations, etc. o Produce online menus that advertise healthy, inexpensive food options that are available in the Cougareat o Twitter account to alert students about on-campus deals and fitness/nutrition opportunities To motivate students to increase exercise and eat healthier food through the Internet o Twitter account to update students on on-campus deals and fitness/nutrition opportunities o YouTube series with aerobics videos, zumba, pilates, yoga, etc. o E-mail newsletter with coupons to healthy food establishments and fitness/sports equipment o iPhone application offering a calendar with a personalized schedule for exercise and food o Facebook page describing where the community can come together and share ideas. o BYUCook Blog with simple, inexpensive and healthy recipes. o Website Calendar application that allows the student to create a personalized workout schedule.

Ward Google calendars to set up running/exercise groups, rides to the gym, and dinner groups. To motivate students to eat a more balanced diet through print media o Create magnets with fruit and vegetable recommendations to give to each offcampus student for their refrigerators. o Print healthy, easy recipes in the Daily Universe with an At Home article each week. o Provide a brochure with ideas for healthy packed lunches at each event. o A food guide (poster) on display in the Cannon Center cafeteria and the Cougareat giving suggestions for quick, healthy meals o Press release given to each ward to encourage healthy living, read in each family home evening group. o Activity guide in press release catered to off campus activities for family home evening groups. To motivate single students residing off-campus to adopt healthy living habits by holding events o Offer a free class on-campus teaching students how to plan meals that are both quick and inexpensive. o FHE activity open to all off-campus FHE groups that is all about healthy living. o BYU fitness day (tables around campus once a month to inform students). o BYU athlete day. o Carnival sponsored by exercise science students and dietitians - give a budget to give the other students in charge. o Support Involvapalooza event scheduled for Sept 6 8 that is creating awareness of healthy living as well as educate regarding what healthy living is for students. o Healthy Date Night in each ward. Includes a physical activity and a balanced home cooked meal. - email to the ward leaders o FHE Water Night. Lesson in hydration with activities revolving around water ice skating, swimming, seven peaks, or water balloon fight, etc. - email to the ward leaders o FHE Family Reunion - playing all the games you played at family reunions growing up. Water balloon toss, potato sack races, egg on a spoon carrying. Each family brings an original dish implementing learned nutrition guidelines from a previous lesson. o On campus Zumba and weight classes. - email to the ward leaders o Walk On campaign encouraging walking over driving to the store, for ice cream, to the library. Also, dates last longer if you have to walk to where you are going. - Facebook, poster in the Wilkinson Center, Twitter, website

Key Public: Married students Public Profiles Demographics: 18-26, married, some have kids, probably poor/low income, one or both are students Psychographics: family-oriented, LDS, social, involved in church activities Self-interests: looking towards graduation probably, family Influentials: parents, teachers, friends, church leadership Prime Information Channels: wards, TV, internet, e-mail Relationship to Client: Less involved on campus and less influenced by BYUSA

Messages Primary Message: Your future family is depending on you to live a healthy lifestyle and be a good example Secondary Messages o Obesity is a problem, even in childhood o Children follow the examples of their parents o Children with healthy parents often grow up to be healthy themselves o Living healthily will create habits to benefit yourself and your family o Learning to make healthy meals inexpensively and quickly will make staying healthy easier for your family

Strategies & Tactics To motivate married students to eat healthy and exercise through campus events o Extracurricular classes teaching married students how to build nutritious meal plans for families on a budget o BYU fitness day (booths around campus once a month to inform students) o BYU athlete day o Carnival sponsored by exercise science students and dietitians o Support Involvapalooza event scheduled for Sept 6 8 that is creating awareness of healthy living as well as educate regarding what healthy living is for students To motivate married students to eat healthy and exercise through print media o Posters in Wilkinson Student Center advertising the extracurricular classes o Print healthy, easy recipes in the Daily Universe o Provide a brochure with ideas for healthy lunches at events. o A food guide (poster) on display in the CougarEat giving suggestions for quick, healthy meals To motivate married students to eat healthy and exercise through the Internet o Have popular newly married/family blogs advertise the healthy living campaign o Send email inviting married students to attend events o BYU Cook Blog with recipes for healthy, inexpensive foods. o YouTube series with aerobics videos, zumba, pilates, yoga, etc.

o o o

E-mail newsletter with coupons to healthy food establishments and fitness/sports equipment. A volunteer gathers information on deals and coupons and informs others. Website (healthyliving.byu.edu) with facility hours, rules, locations, etc. A calendar application on the website with options at BYU to set up a personalized schedule for exercise and food. iPhone application offering a calendar with a personalized schedule for exercise and food

Key Public: BYU Dining Services Public Profile Demographics: Ranging from students to faculty, operates under BYU Psychographics: operate in an LDS environment Self-interests: profit, getting customers Influentials: BYU administration, BYU community, FDA Prime Information Channels: memos, email, staff meetings Relationship to Client: Aware of BYUSA but no direct connection

Messages Primary Message: by offering healthier food alternatives you will improve the quality of life at BYU Secondary Messages o 3-5 servings of vegetables and 2-4 servings of fruit is recommended in the food guide pyramid o 84% of BYU Students eat 0-3 servings of fruit per day and 85% eat 0-3 servings of vegetables. o 65% of students said they ate on campus once or more every week. o 75% of students cited convenience as a reason they didnt eat healthily. o The Nutrition tips page on the Dining Services website is not on the main page, which makes it difficult for students to find.

Strategies & Tactics To motivate BYU Dining Services to provide healthier eating options and to encourage healthy choices through personal contact o Send memo informing them of the campaign o Hold a meeting informing them of what we will be providing and convince them to support the cause Provide with buttons with nutritional facts for employees to wear Provide with table-tents including nutritional information about recommended servings of fruit/veggies etc

Key Public: BYUSA Volunteers Public Profile Demographics: 18-26, single or married, students Psychographics: Invested in BYU, care about philanthropy, generally LDS, do not mind volunteering their time Self-interests: improve BYU, create successful events/opportunities for students Influentials: BYUSA advisors/staff, President, administration Prime Information Channels: meetings, e-mail, texting, social media Relationship to Client: they work for the client- strong and positive

Messages Primary Message: Your future family is depending on you to live a healthy lifestyle and be a good example Secondary Messages o When health goes up, it affects all the other aspects of your life (Zion community etc) o Serotonin is our happy hormone, and it is made from the nutrients we eat every day. If we dont get the proper amount of nutrition, it can cause the body to not make enough serotonin which can lead to depression and other issues. o Exercise releases endorphins which make people happy and relieves stress.

Strategies & Tactics To motivate BYUSA volunteers to support our campaign and help with creating tactics and advertising for the various events through internet o Email/Memo to inform them of the campaign o Emails informing how volunteers can help o Facebook group to recruit volunteers o Facebook event pages for specific events To motivate BYUSA volunteers to support our campaign and help with creating tactics and advertising for the various events through personal contact o Hold a BYUSA meeting about what volunteers need to do o Create a committee of BYUSA volunteers to lead the campaign

Calendar

Key Public Strategy: Motivate Freshman to eat more fruits and vegetables and other healthy foods through print media Tactics:

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Strategy: To motivate Freshman to live healthier through the Internet Tactics:

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Strategy: To motivate Freshman to learn about and develop healthy living habits by holding events Tactics:

Fitness Day Athlete Day Carnival Involvapalooza Dorm Competition

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Unheard Sports Week Organize Runs Freshman Orientation Walk-on Amazing Race

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Key Public Strategy: Motivate single students residing off-campus to take advantage of on-campus health facilities through the Internet Tactics:

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Strategy: Motivate students to increase exercise and eat healthier food through the Internet Tactics:

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Strategy: Motivate students to eat a more balanced diet through print media Tactics:

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Strategy: To motivate single students residing off-campus to adopt healthy living habits by holding events Tactics:

Meal Plan Class FHE Activity Fitness Day Athlete Day Involvapalooza Healthy Date Night FHE Water Night FHE Family Reunion Fitness Classes Walk-on

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Key Public Strategy: Motivate married students to eat healthy and exercise through campus events Tactics:

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Strategy: Motivate married students to eat healthy and exercise through print media Tactics: Posters in Wilk Daily Universe Coupons Daily Universe Recipes Brochure Cougareat Food Guide Strategy: Motivate married students to eat healthy and exercise through the internet Tactics: Family blog advertising Send email newsletter Cooking Blog YouTube Series Website iPhone app

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Strategy: Motivate BYU Dining Services to provide healthier options and to encourage healthy choices through personal contact Tactics: Memo Meeting Buttons Table tents

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Key Public Strategy: Motivate BYUSA volunteers to support our campaign and help with creating tactics and advertising for the various events through the Internet Tactics:

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Budget

Budget Summary

Evaluation Objective 1 Criteria: 75% of students take advantage of the exercise facilities BYU offers within six months. Tool: Survey use of exercise facilities halfway through the campaign and at the end of the campaign and compare the progress to the original results. Objective 2 Criteria: 55% of people exercise 4-7 times per week within the year. Tool: Survey the amount of times students exercise per week halfway through the campaign and at the end of the campaign and compare the progress to the original results. Objective 3 Criteria: 90% of students are aware of how many servings of fruit and vegetables a normal person needs within a year. Tool: Survey the awareness of the amount of servings of fruit and vegetables are recommended halfway through the campaign and at the end of the campaign and compare the progress to the original results. Objective 4 Criteria: 22% fewer students consume only 0-1 servings of vegetables per day within 12 months. Tool: Survey the consumption of vegetables halfway through the campaign and at the end of the campaign and compare the progress to the original results. Objective 5 Criteria: 17% fewer students consume only 0-1 servings of fruit per day, within 12 months. Tool: Survey the consumption of fruit halfway through the campaign and at the end of the campaign and compare the progress to the original results. Objective 6 Criteria: 75% of students are aware of the amount of calories they consumer per day within 12 months. Tool: Survey the awareness of calories consumed per day halfway through the campaign and at the end of the campaign and compare the progress to the original results. Objective 7 Criteria: 60% of students drink 6 or more 8 oz glasses of water per day within the next year Tool: Survey the amount of beverages consumed by students per day halfway through the campaign and at the end of the campaign and compare the progress to the original results.

Works Cited American Heart Association. (2010) Get Active Now! Retrieved from http://www.heart.org/HEARTORG/GettingHealthy/ Center for Disease Control. (2010, February 23).Nutrition for everyone. Retrieved from http://www.cdc.gov Center for Disease Control. (2010, September 23).Sleep and sleep disorders. Retrieved from http://www.cdc.gov/features/sleep/ Mayo Clinic Staff, . (2010, April 17). Water: how much should you drink every day?. Retrieved from http://www.mayoclinic.com Sentry Health Monitors, Initials. (2010). Food guide pyramid. Retrieved from http://www.lifeclinic.com

Appendix A: Exercise Survey

1. Are you a BYU Student

# 1 2 Answer Yes No Total Response 49 6 55 % 89% 11% 100%

2. Gender
# 1 2 Answer Male Female Total Response 26 29 55 % 47% 53% 100%

3. Age
Statistic Total Responses Value 54

4. Marital Status
# 1 2 3 Answer Single Married Married with children Total Response 45 9 1 55 % 82% 16% 2% 100%

5. Do you have a gym membership

# 1 2 Answer Yes No Total Response 16 39 55 % 29% 71% 100%

6. If no, why?
Statistic Total Responses Value 37

7. Do you participate in intramural sports on campus?

# 1 2 Answer Yes No Total Response 18 37 55 % 33% 67% 100%

8. How many times a week do you exercise?

# 1 2 3 4 Answer 0 1-3 4-6 7 or more Total Response 4 30 20 1 55 % 7% 55% 36% 2% 100%

9. What keeps you from exercising regularly?

# 1 2 3 4 5 6 Answer Time Kids School Transportation Lack of motivation Other Response 42 0 37 5 30 8 % 79% 0% 70% 9% 57% 15%

10. Do you participate in Exercise Science classes at BYU?

# 1 2 Answer Yes No Total Response 20 35 55 % 36% 64% 100%

11. Do you use the campus exercise facilities?

# 1 2 Answer Yes No Total Response 30 25 55 % 55% 45% 100%

12. If no, why?

Statistic Total Responses Value 23

13. I value regular exercise.

# 1 2 3 4 5 Answer Strongly Agree Agree Neither Agree nor Disagree Disagree Strongly Disagree Total Response 26 25 4 0 0 55 % 47% 45% 7% 0% 0% 100%

14. How many hours of sleep do you get per night on average?
# 1 2 3 4 Answer Less than 3 4-5 6-7 8 or more Total Response 0 6 40 9 55 % 0% 11% 73% 16% 100%

15. What are your favorite forms of exercise (check all that apply)?
# 1 2 3 4 5 6 7 8 9 10 11 12 13 14 Answer Ski/Snowboard Rock Climbing Hiking Team Sports Long Distance Running Jogging Fitness classes Weight lifting Dance Cross-training Kick-boxing Yoga/Pilates Cycling Swimming Response 18 18 25 26 4 25 24 26 24 3 6 18 16 23 % 33% 33% 45% 47% 7% 45% 44% 47% 44% 5% 11% 33% 29% 42%

16. Do you feel BYU offers adequate opportunities for exercise?

# 1 2 Answer Yes No Total Response 44 11 55 % 80% 20% 100%

Appendix B: Nutrition Survey & Results

1. Are you a BYU student?

# 1 2 Answer Yes No Total Response 119 6 125 % 95% 5% 100%

2. Age
Statistic Total Responses Value 123

3. Gender
# 1 2 Answer Male Female Total Response 40 85 125 % 32% 68% 100%

4. Marital Status
# 1 2 3 Answer Single Married Married with children Total Response 110 11 4 125 % 88% 9% 3% 100%

5. One serving of fruit is about cup. How many servings of fruit do you eat per day?
# 1 2 3 4 5 Answer 0-1 2-3 3-4 5-6 More than 6 Total Response 53 53 14 3 2 125 % 42% 42% 11% 2% 2% 100%

6. One serving of vegetables is about cup. How many servings of vegetables do you eat per day?
# 1 2 3 4 5 Answer 0-1 2-3 3-4 5-6 More than 6 Total Response 59 48 11 4 3 125 % 47% 38% 9% 3% 2% 100%

7. How often do you eat breakfast?

# 1 2 3 4 Answer Never 1-2 days a week 3-5 days a week 6-7 days a week Total Response 9 20 34 62 125 % 7% 16% 27% 50% 100%

8. What is your average daily water intake?

# 1 2 3 4 5 Answer 0-2 8-ounce glasses 3-5 8-ounce glasses 6-8 8-ounce glasses 9-11 8-ounce glasses More than 11 8-ounce glasses Total Response 15 51 35 18 5 124 % 12% 41% 28% 15% 4% 100%

9. How conscious are you of the amount of calories you consume daily?
# 1 2 3 Answer I count and monitor all my calories I casually limit my portions I dont pay attention to my calorie consumption Total Response 0 63 60 123 % 0% 51% 49% 100%

10. How many times per week do you eat on campus?

# 1 2 3 4 Answer Never 1-2 days a week 3-5 days a week 6-7 days a week Total Response 43 45 24 12 124 % 35% 36% 19% 10% 100%

11. How often do you cook for yourself at home?

# 1 2 3 4 Answer Daily Several times a week Several times a month Never Total Response 58 44 9 12 123 % 47% 36% 7% 10% 100%

12. What keeps you from keeping healthily (select all that apply)?
# 1 2 3 4 5 Answer Budget Convenience Transportation Time Other Response 67 92 24 93 20 % 55% 75% 20% 76% 16%

13. How often do you buy snacks or drinks from the vending machines on campus?
# 1 2 3 4 Answer Daily Several times a week Several times a month Never Total Response 7 25 46 46 124 % 6% 20% 37% 37% 100%

14. What do you normally buy from the vending machine?

Statistic Total Responses Value 103

Tactics

BRIGHAM YOUNG UNIVERSITY STUDENT SERVICE ASSOCIATION

BYUSA 3400 WSCPROVO, UT 207-222-2600EMAIL: WELLNESS@BYUSA.EDU

CONTACT: BYU/SA 207-222-2600 FOR IMMEDIATE RELEASE March 24, 2011

BYUSA to sponsor healthy living campaign

PROVO As a result of recent national health concerns, BYUSA has moved to design a campaign to educate students on the importance of making healthy lifestyle choices. Even though BYU is the number 1 Stone Cold Sober Campus, and all students are required to follow the strict Honor Code and the Word of Wisdom, studies have shown that alcohol and drug abuse aren't the only factors in an unhealthy lifestyle. Just as important are decisions like eating a balanced and healthy diet, exercising regularly, drinking plenty of water, and getting an adequate amount of sleep. Research shows that BYU students aren't getting the full benefits of a healthy lifestyle, even though they are not partaking in the risky behaviors that many other schools have to deal with. Students should feel that they are in control of their lives, and making healthy lifestyle decisions will help them to feel like they are. BYU/SA's main goal in this endeavor is to empower students and help them create habits that they can carry on in their lives, so they can be examples to their future families. BYUSA will be sponsoring and promoting events and activities to help raise awareness in the coming year.
# # #

How to Stay Connected

Twitter @BYUHealthyLiving
Receive direct updates about nutrition and exercise opportunities on and around campus

Living Healthy at BYU

Facebook.com/BYUhealthyliving

WE KNOW YOU ARE LIVING ON A BUDGET WE KNOW YOU HAVE A BUSY SCHEDULE WE CAN MAKE HEALTHY LIVING EASY FOR YOU.
Here are just a few of the many free opportunities BYU provides for you here on campus: Smith Fieldhouse o Student Weight Rooms o Indoor Track Richards Building o Racquetball Courts o Basketball Courts o Swimming Pool BYU Dining Services o Now providing convenient, affordable, and healthier meals

Follow us on Facebook to receive additional special deals exclusively for BYU students

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Subscribe to the YouTube channel and learn great ways to stay in shape through various forms of exercise

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Get recipes for healthy eating and receive coupons for grocery stores and restaurants that provide affordable options for healthy food

BYUSA Wilkinson Center 3400 healthyliving.byu.edu

FREQUENTLY ASKED QUESTIONS

Q A

For an average college student, how much exercise is necessary to stay healthy and in shape? The CDC recommends 2.5 hours (150 minutes) of moderately intense aerobic activity every week. In addition, 2 days of muscle-strengthening activities is also necessary. Of course, this is nonspecific and your workout schedule should be tailored to your specific needs.

BEING HEALTHY DOESNT HAVE TO BE DIFFICULT.

Unfortunately, BYU is not immune to the recent trends of increasing obesity rates and other general unhealthy habits found in many young adults. Obesity can begin in early childhood and although genetics can have an effect, it is your responsibility to develop healthy living habits through regular exercise and proper nutrition. Join the BYU community in our quest for healthy futures. Everyone is different and your specific needs can vary from those of other students. Now is the time to take the initiative to learn what your unique needs are. Visit the Y-Be-Fit office for one-on-one assessment and other counseling programs that will help you live a healthier life. The YBe-Fit office is in 127 RB, and you can schedule an appointment by calling (801)422-4494.

Q A Q A

How many servings of fruits and vegetables should I eat every day? How much is one serving? The CDC recommends 3-5 servings of vegetables and 2-4 servings of fruit. A serving is roughly a cup. Again this is just a generalized rule-of-thumb. Go to http://www.mypyramid.gov/ to get your food pyramid. What if personalized I dont have the money and time to exercise and eat healthy? Contrary to what you may believe, eating healthy and getting enough exercise doesnt have to be difficult-even for a busy student. We have many resources to teach you how you can adopt healthier lifestyles. See the backside of this brochure to find out all of the resources available to you as a BYU student.

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PUBLIC SERVICE ANNOUNCEMENT

Contacts: Jane Doe, Brigham Young University Student Service Association 801-422-3901

Script: BYU has joined the fight against obesity. Join the BYU community in changing your life for the better. Stop by the booths found around campus every first Thursday of the month to learn more about your personal exercise and nutritional needs. Find out more information and get information about upcoming events and deals by going to BYUs healthy living website at healthyliving.byu.edu or, search BYU Healthy Living to find us on Facebook and Twitter. Now is the time to develop the habits for a successful and healthy life.

Refrigerator Magnet

Eating enough Fruits and Veggies? We didnt think so.

The USDA recommends that people eat 3-5 servings of vegetables and 2-4 servings of fruit every day in order to stay healthy
Ideas for Vegetables: Snack on baby carrots Switch fries out for salad Celery with peanut butter or cream cheese Cherry tomatoes Ideas for Fruit: Sliced apples Chilled or frozen grapes Bananas Oranges Fruit smoothies

BRIGHAM YOUNG UNIVERISTY

RELAX
Breathe deeply
About BYU Healthy Living

Listen to favorite music Eat healthy, well balanced diet Make time for YOU every day Laugh Get at least 7 hours of sleep each night Drink lots of water Get moving! Get those endorphins flowing!

Upcoming Events

Exercise

Diet/Nutrition

Fruits and Veggies Challenge

Campus/Community

Sleep/Stress Management

Event sponsored by BYUSA

September 6-8, 2011

Questions?
Check out our Facebook page at http://www.facebook.com/event.php?eid=inv olvapalooza

Still more Questions? E-mail mike_jones@byu.edu

Come see for yourself, and get involved! Special emphasis on healthy living. Come learn how being physically healthy can improve your grades! BYU offers many resources and facilities for FREE. Saving money through BYU! Stay tuned for more future activities including Sports Youve Never Heard Of, Amazing Race, the Carnival and much more! Receive updates on events by following our Twitter!

Sept. 6 - 8, 2011

Event sponsored by BYUSA

Want to avoid The freshman 15?

Want to pay less for food and exercise to look better?

Want to see a giant Ferris Wheel in Brigham Square???... Just for fun!

Come see, and get involved!

QUESTIONS?
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