TheOpportunity AnalysisCanvas

The Opportunity Analysis Canvas

Goal of developing students
entrepreneurial mindset and opportunity analysis skill set to identify entrepreneurial opportunities

Textbook
The Opportunity Analysis Canvas
Available at www.opportunityanalysiscanvas.com as a $4.99 ebook

Where does the Opportunity Analysis Canvas fit within business models and plans?

Opportunity AnalysisCanvas

The Opportunity Analysis Canvas is segmented into three categories.

Thinking Entrepreneurially Entrepreneurial Mindset Entrepreneurial Motivation Entrepreneurial Behaviors Seeing Entrepreneurially Macroeconomic Changes Industry Conditions Industry Status Competition Acting Entrepreneurially Value Curve Opportunity Identification

TheOpportunityAnalysisCanvas
ENTREPRENEURIALMINDSET Achievement Individualism Control Focus Optimism MACROECONOMIC CHANGES Demographic Psychographic Technical Societal Political Regulatory ENTREPRENEURIALMOTIVATION Selfefficacy Cognitivemotivation Toleranceforambiguity

TM

ENTREPRENEURIALBEHAVIORS Confidence Risk Interpersonalrelationshipskills Socialcapital

INDUSTRYCONDITIONS Knowledgeconditions Demandconditions

COMPETITION Learningcurve Capitalrequirements Complimentaryassets Reputationeffects VALUECURVE Eliminate Reduce Raise Create

OPPORTUNITY IDENTIFICATION Problem Solution Advantage Team

INDUSTRYSTATUS Industrylifecycle Industrystructure

Our course plan integrates mindset + action through 6 segments

Weekly Topics Video Lectures 1. Entrepreneurial Mindset The opportunity analysis canvas Entrepreneurs and strategic decisions Entrepreneurial mindset 2. Entrepreneurial Motivation & Behaviors Entrepreneurial motivation Entrepreneurial behaviors Risk Biases and heuristics 3. Customer Understanding Exploring real market needs Satisfying real market needs Macro changes that increase new venture opportunities Assessing entrepreneurial opportunities 4. Industry Understanding Environmental assessment of entrepreneurial ventures Selecting the right industry Types of innovations Understanding customer adoption Strategic planning 5. Business Models 6. Business Planning Business model canvas Patterns of business model generation Designing business models Strategies for business model generation Process for business model design Defining the business plan Objectives of the business plan Keys to raising financial capital Building financial statements Sources of financial capital Writing the business plan Business Plan Evaluation

Assignments

Entrepreneurial Mindset

Entrepreneurial Motivation & Behaviors

Customer Analysis

Industry Analysis

Business Model Canvas Analysis

Summary
OpportunityAnalysisCanvasisatoolforidentifyingand evaluatingnewventureopportunities
Structuredintoninephasesforthinking,seeing,andacting entrepreneurially

Fornexttime,Ch.1ofTheOpportunityAnalysisCanvas
Availableatwww.opportunityanalysiscanvas.com
TheOpportunityAnalysisCanvasTM
(1)ENTREPRENEURIAL MINDSET (4)MACROECONOMIC CHANGES (2)ENTREPRENEURIAL MOTIVATION (5)INDUSTRY CONDITIONS (6)INDUSTRY STATUS (7)COMPETITION (3)ENTREPRENEURIAL BEHAVIORS (9)OPPORTUNITY IDENTIFICATION

(8)VALUE CURVE