brand guide

October 2013

The future is Glam

1. Why branding Matters

Our brand is definitely our most important asset

Our brand is the totality of how our audience sees

talks about

and experiences our Magazine

2. Build The Brand

Brand Identity Logo & Mission Website

The future is Glam

Magazine
Elegant
Informative

3. Brand Identity
Health & Lifestyle

PREMIUM Contents

Artists Performances
Tech

Competitions
Luxury Travel

Fresh and Modern Reviews

LGBT Platform
Video

MUSIC is Life

Interviews

Luxury

Elegance

Exclusive

Simplicity

Ultimate

Glam

4. Official Logo

5. Guidance & Logo variations

!" Glam Official Main Logo is composed by a rectangular red block with a flat white logo. !" Glam OML should be always centered and never justified in the block. !" Brands position and awareness: Glam magazine OML is the only Glam Official Branded Logo to be displayed in the new Branded Glam Magazine Website and any other Official or Communication Documents. !" Glam OML should be always centered and never justified in the block. !" Logo Colour Variations: Created as continuation of the main Glam Branded Identity.. The colours and meanings used in the official LGBT flag have been allocated to some of GLAM Magazine category topics. The GLAM logo variations displayed below can be used only and exclusively attached to the allocated category. !" The Glam Magazine OML in Black may only be used for admin (e.g. fax documents)

MEDIA & TECH

FASHION

NEWS

TRAVEL

HEALTH & LIFESTYLE

ADMIIN

The future is Glam

6. Outline Logo for Images

!" To be used over photograph only !" Inside Colour (Effect Colour Overlay)should be picked/chosen from the image !" Solid outline flat fill around the Logo !" Outline Colour (Effect Stroke) should picked/chosen from the photo/image

!" Outline and Inside Colour Fill should contrasting in both Shape and Tone, preferably light Outline with darker Fill (as per previous blue photo example). !" If photograph/ image does not contain enough colour, just the logo outline should have an allocate colour., again picked/chosen from the image. The Fill Colour should should be left transparent. (as per white photo example) !" For consistency, it is recommended Logo allocation in the bottom right side of the photo/ image.

7. Feeling the Glam

!" The GLAM brand will be recognized as a distinguished LGBT informative platform of PREMIUM GLAM CONTENTS for its main existing chore Music and for each of its new informative secondary categories. !" The word and meaning of GLAM would also embrace Luxury, Elegance, Exclusive, Ultimate and Simplicity !" Our aim is to guide our viewers/customers and advertiser to recognize our logo in connection with all the above descriptions, and separate and distinguish it from any other LGBT similar niche magazine. !" GLAMs Editors, contributors and journalists would also be responsible to deliver GLAM new branding message and perception and creating a strong brand voice. !" GLAMs brand core value would cleverly be incorporate within all our story line, articles, interviews and more.

The future is Glam

8.Glam Pantone
9.Business Card
Another way to present our identity

9. Glam Mission 10. The Future is Glam

Our Claim ' The Future is GLAM" It defines our attitude, our way of life, our love for all things glamour and the internal feeling that moves and defines societies grip on What's IN or Out" and will continue to do so. It carries an inclusive proposition: Gay, Lesbian & Alternative diverse societies and represents all that we do for our clients, our community and fans.

Our aim is to integrate, unite and celebrate global awareness around the LGBT creative diverse platforms and ingenuity that have created some of the worlds leading ICONs and Businesses, creating lasting value for our clients, our shareholders, our people and the communities in which we operate in.

The future is Glam

11. Glam Website

12. Typography
Two Titles / Headers Fonts for different articles feeling.. !" CENTURY GOTHIC: for Fashion, Lifestyle .. !" LEAGUE GOTHIC: for Clubbing, Music, Gossip and more !" Garamond Premr Pro
Glam Official Font for all Article Contents, Email, Communications:

11. Glam Website

12. Typography
Two Titles / Headers Fonts for different articles feeling.. !" CENTURY GOTHIC: for Fashion, Lifestyle .. !" LEAGUE GOTHIC: for Clubbing, Music, Gossip and more !" Garamond Premr Pro
Glam Official Font for all Article Contents, Email, Communications: