Course: Public Relations (968) Level- NLSc ASSIGNMENT No.

I (thos: 1-4) Semester: Autumn, 2013 Total Nlarks: 100 Q. I Define and explain Public Relations. Also elaborate thc importance of public relations in life of an organization. (20) 0.2 Discuss in detail the important tools of Public Relations. (20) -411111111114.3. Explain the types of Public Relations with suitable examples. (20) Q. 4 Elaborate the PR setup for official and non-official organizanorts. (20) Q. S Give a brief accotmt of PR/Publicity network in Pakistan a longwith ilS aaivities. (20) ASSIGNMEN I No. 2 (Units: 54) O. I Explain the various steps involved in a PR Campaign. (20) Q. 2 Elaborate the principles and techniques of Persuasion. (20) Q. 3 Define Ethics. Also explain the need and imponalste of a cede of ethics in Public Relations. - (20) Q.4 Write note on Press Briefing. Backgrounder and Press Conference. (20) Q. 5 How an in-Housc 3ournal is ptcduced? Also explain the major categories of in-House Journal. (20) 2

Q.1 ALLAMA IQBAL OPEN UNIVERSITY...ISLAMABAD (Department of Mass CoMmuniration) ; ' WARNING 1. 1)WaAPasm OR HIRING OF GHOST 11 RITER(S) F,ORSOLVINC THE ASSIGNMENT(S) WILL DEBAR. THE STUDENT FROM AWARD OF DEGREEJCERTIFICATF, IF FOUND AT ANY STAGE. 2. SUBMITTING ASSIGNMENTS BORROWED OR STOLEN FROM OTHER(S) AS ONE'S OWN WILL BE PENALIZED AS DEFINED IN -AIM PLAGIARISM POLICY". Semester: Autumn. 2013 Tota/ Marks: 100 Course: .ArIverlIAsing 1967) Level: NI.Sc Mass Communimition ASSIGNMENT No. 1 (Units 1-5) Define Advertising and briefly explain the history of advertising and its evolution in Pakistan? (20) Q.2 What cm:opt:lints the ctitics axe maltiniagainst advertising? Give critical analysis of the advertising effects 'on societal economic spert$ with examples. (20) (20) Wnte notes on the folloosing: "Ethics" in advertising 2. Advertising agency and its basic function Describe the selection crizeria clan advartisiniagemy. Critically evaluate the need of an advenising's depanmeiti in an organizational structure. (20) Q3 What are those qualities which are deemed helpful in selection of media for zilvertisine Explain. (20) ASSIGNMENT No. 2 (units 6-9) Total Marks: 106 (),I Discuss the factors responsible for sclecthm of media for advertising. i. (20) Q.2 Define advertising xop. y Also write notes on the Copy .Altrihnie and ?Unctions. (20): Q.3 Explain c'sazeigc and techniques for measuring advertising campaign? (20) Q.J.

Write notes on the following: (20) L. Diffusion of advertising message 2. Visualization and Layout Q.5 Describe in detail requirements and preparation for advertising campaig.m. (20)