Strategic Management Final Presentation On School Of Thoughts

Fraz Naveed Hassan Shaharyar Zafar

Content Of Presentation
Emergence & Development Of Strategy Management Process Of Strategic Management School Of Thoughts Configuration School Critique Contribution

Emerge and development of strategy management

Phase 1: the formation of modern enterprises
1820s to the beginning of 20th century Competitive concept?

Phase 2: scientific management (mass production)

Before 1930s The theory of Taylor, Fayol and Weber

Continued
Phase 3Marketing management (mass sale)
1930s to 1950s Market oriented

Phase 4strategic management

After 1960s
1960s: grow up 1970s: development 1980s: consideration 1990s-now: development further

Value oriented

Success based on strategy

Big or small? Diversification or focus Entrepreneurs matter Competition or cooperation?

StrategyBasic concept
perspecti ve position plan

Plan Pattern position perspective Ploy

plan

pattern

perspective

position

Process of strategic management

Strategic analysis mission

External environment

Internal environment
Strategic choice

Strategic choice

Long-term Objective

General Strategy Competitive Strategy

Implementation

Yearly objective

Competitive strategy Functional strategy

Policy

Control

Structure

Control

Reform

Ten Schools of Thought

Entrepreneurial School Design school Planning School Cognitive School Learning School Power School Cultural School

Positioning School

Environmental School
Configuration School

Ten Schools of Thought

The Design School The Planning School The Positioning School The Entrepreneurial School The Cognitive School The Learning School The Power School The Cultural School The Environmental School The Configuration School

In summary
1. Design strategy as process of deliberate formulation 2. Planning strategy as a formal process 3. Positioning strategy as an analytical process 4. Entrepreneurial strategy as a visionary process 5. Cognitive strategy as a mental process 6. Learning strategy as an emergent process 7. Power strategy as a process of negotiation 8. Cultural strategy as a collective process 9. Environmental strategy as a reactive process 10. Configuration strategy as a process of transformation

Which of the schools is the best?

There is no single right way to think about strategy
All of the different schools can help us to look at strategy in a different way and bring new insights

Some organisations and industries are better suited to different schools

e.g. a large, complex organisation like the NHS with a lot of government policy to implement might favour a strong deliberate, planning approach. A company in a faster moving market like YouTube or Facebook might prefer a more emergent approach.

Some perspectives may be more appropriate but all are valid and can add something

The Configuration School

Tries to reconcile all the other schools Some schools are more valid at different stages of an organisations development e.g. start ups might require visionaries (Entrepreneurial school) and large, mature companies might need formal planning (Planning School) All part of the process of change

picture: http://www.blueeskimo.com/resources/skill-development/stepping-stones-to-successful-