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SentricDigital
White Label DJ promotional Service
2
Table of Contents
1.0 The Idea p.3 2.0 The Options...p.4 3.0 Direct Competition..p.5 3.1 Sticky Toffee Promotions..p.6 3.2 Concrete Promotions.p.7 3.3 Your Army Promotions..p.8 3.4 Kaufe Musik..p.9 3.5 Euro Propaganda.p.10
4.0 Promotions software..p.11 4.1 Promo-Cloud.p.11 4.2 Promo Pushp.12 4.3 Fat Drop..p.13 4.4 VIP Ultima...p.13
SentricDigital
White Label DJ promotional Service
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* The information in this report is duplicated in the Excel report that is attached to the email; please only
refer to excel report for extra notes when stated or for further information on packages. There are other companies in the excel document which have not been included as they were deemed not direct competition.
Artist
Feedback from DJ gets sent back to artist a weekly report.
Artist will upload track to Sentrics platform with all necessary information.
Sentric will gather all information and send out the track in a mail out service to all DJs, bloggers etc. in their contacts.
DJs will download the tracks from the mail out email, listen and send feedback to Sentric
DJ's
As the model above shows, the idea is a simple one, where as the artist will upload a track for a fee (dependent on the package required), Sentric will mail out that track to a list of selective DJs in the same market as the track, the DJs will listen and send feedback, back to Sentric, who will build a report of analytics and send back to artist.
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White Label DJ promotional Service
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A promo pool: where the promotion company (Sentric) holds a massive list of DJs, and accepts new DJs onto their lists via an application form. When a label or artist sends a track it gets issued to the pools of DJs for download and feedback. Use an existing platform: A platform is a system that would allow Sentric to import their own contacts and issue promotional campaigns in a targeted way; the platform provider holds no contact lists directly on their system. Either option in this case is viable, what needs to be considered is the promotional tools available to Sentric to decide whether it is worth building a bespoke platform or whether it is worth utilising an existing platform. Below are a few pros and cons on each of the options to show the differences and help formulate an opinion on the subject. The pros and cons of using a platform tool: Pros: Cons: Not your own service (no control over features on platform) Pricing is not always cheap (may workout cheaper in the long run to build a service) Have to import own contacts onto platform (May be limit to number of contacts you can use) If service crashes or goes down, Sentric has no service and looks unprofessional to its clients No building costs No maintenance costs No need to hire a team of staff to work on it (Can be run by one or two people) You receive weekly reports updating you on your promotional campaigns progress
Whilst there are no of few building costs required to use an existing platform, the prices charged by companies for the bandwidth and storage space needed by Sentric may exceed the amount it would cost to build a bespoke service. Not needing to hire a team to run the service could certainly encourage the use of this option, however the fact that Sentric would not have control over the service, how it looks or whether or not it crashes or goes offline is a problem that Sentric could do without, inputting contacts is not a major issue as I imagine with either option this would be the case, but with more people available to complete the task.
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White Label DJ promotional Service
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The pros and cons of building a bespoke service: Pros : Cons: May be expensive to build and maintain Competition with other services for entry to market is high Its your own service (You control what happens and when) DJs and producers come to you to upload tracks, download tracks Can be linked to the Sentric website for easier access for artists
After researching companies that will appear as threats to the start up of this service I have analysed findings of how they will impact on our start up.
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White Label DJ promotional Service
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Sticky Toffee do not stick to one genre of music, instead they offer services for all types of genres, this gives them an extra string to their bow and essentially gives them a wider market reach, however with working with so many genres, the capability to look after all in the same manner and consistency may be low, where as Sentric will only be looking at house music, giving us a more concentrated focus on our clients and the people who would be receiving the music. Sticky Toffee has worked with artists such as LL Cool J, Wiz Khalifa, Fat Man Scoop, The Game, Ludacris, Timbaland, Swizz Beatz, Maybach Music Group, DJ Khaled, Ray J, Tinchy Stryder, Fat Joe, Lily Allen / ITNO Records, Ace Hood, Masspike Miles, DJ Absolut, Sony Columbia, Cherri V, Crazy Cousinz, Bow Wow, Nathaniel, Noelia, DJ Kay Slay, Pusha T, DJ Drama, Belle Amie, Cashis, Lyrican, Charlie Sloth, Water Media, Benny Banks, French Montana, Sizzla, JMC. Sticky Toffee run each package very differently dependant on the package chosen, e.g. a radio promotion package will be ran a lot differently than a TV package as a radio package will be focused on getting the artists track more radio plays, whilst the TV package will be focused on getting an artists video to TV stations and selling a different side of the artist. Sticky Toffee, are in my opinion a high threat to the market we are researching. Sticky Toffee has a lot of bases covered with their packages and with the past clients they have worked for I would imagine they run a good service for the artist. However by using Sentrics already massive base of clients, we could always undercut their prices by using a service such as Fat Drop or Promo-Cloud meaning that we could offer a lower price and still offer most of the same services as Sticky Toffee.
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White Label DJ promotional Service
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Concrete Promotions!offer services through their own private channels, this gives them the opportunity to do things a lot differently than a company that is using a promotional platform and is forced to use the tools given to them by that platform. However packages of what they offer are on their website and it is rather easy to work out how they work each package for the client. Concrete Promotions pose a large threat in my opinion; with a lot of their campaigns strictly for DJ's they are directly in the same market as Sentrics white label project would be. They also offer a remix service in which their 'in house' DJs remix a track for a disclosed fee. This part is not a major threat as I imagine Sentric Digital could offer a similar service to rival Concrete Promotions. However they also offer a host of other services (See 'Services they offer'). By offering a Balearic DJ package giving the tracks out to Ibiza specific DJ's means that they have captured a market which will live on for a long time, Sentric could look at this model and adapt it to fit their service to produce a much better working model by focusing on a certain geographical area or a specific area of the market in which to capitalise and build upon.
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White Label DJ promotional Service
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Managing these artists gives the company an extra advantage to getting music out into the public domain by giving them an in house army to spread to fellow DJs and producers worldwide. I imagine clients would pay for these services, which for Sentric is a valuable point to know, because of the contact with DJs and producers Sentric Digital has currently, meaning that we can match them fro having an army of ready DJs to play the new music that would be getting sent in to us.
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If you make it in Ibiza, you make it everywhere Catch the Ibiza resident and the important flying in and flying out-VIP-DJs, the GLOBAL PLAYERS! 1000 ! for a personal promotion of your tune in Ibiza with 85 CDs plus a VIP digital promotion mail out to the Ibiza Global Players mentioned above. The selection is adapted to the sound of your production. Balearic Pool
1.400 ! for personal promotion of your tune all across the club scene of Ibiza & Majorca all styles, all areas with 170 CDs. Full Service Pool
3.700 ! (instead of 4.100 ! in total) for a personal promotion of your tune to all resident DJs of Ibiza, Majorca, Tenerife, Gran Canaria, Benidorm, the Greek Islands and the Croatian Adriatic Coast with 425 CDs. In addition, an advertisement of your track by a digital promotion mail out (including the main mix) is sent out to all DJs of the resorts and some dozen of pinpointed DJs in Rimini/Riccione, Black Sea Coast and the Costa del Sol.
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White Label DJ promotional Service
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*All prices are dependent on choice of package, packages have been chosen by me for suitability for the companies needs and can be re looked at.!
! !
4.1 Promo-Cloud
Promo-Cloud has three prices available for users to choose from, the prices are below with the package contents: Below are the packages for Promo-Cloud, to view what is included in each package, please refer to the excel document provided.
Light 3.50 p/month Per promotion campaign Best for young labels
Volume senders Call for pricing Best for large labels / promo providers
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Promo-Cloud allows a maximum of 4000 receivers per promotion campaign. Promo-Cloud allow a promotion campaign to run up to a maximum of 90 days, each campaign can last less if chosen by the user. Promo-Cloud send out a weekly report and one final report at the end of the campaign, report consists of: Summary metrics - Total receivers, total opened, total supported, total feedback Track summary What tracks are most popular / highest rated Full rating break down summarys (aggregated) Finally we have full reactions data, who they receiver is, what they said, how they rated it
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Suggested Usage Setup Fee Monthly Fee Inclusive Bandwidth Extra Bandwidth*
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