Академический Документы
Профессиональный Документы
Культура Документы
JlJ JlJ JlJ JlJ JlJ JlJ JlJ JlJ JlJ JlJ JlJ JlJ JlJ JlJ JlJ JlJ JlJ JlJ JlJ JlJ JlJ JlJ JlJ JlJ JlJ JlJ JlJ JlJ
anatomy of type anatomy of cropping typographic kinetics counterpart counterpoint structure of letter chair project handlettered postcard colophone
anatomy of type Table of Contente
understanding anatomy
cropping
kinetics
counter point
typographic page
Anatomy of Type
This project was our introduction to type. The focus of the exercise was to learn to identify the different elements that make up the letters we type with every day.
James Johnson
Stem
Ear
Bowl
Shoulder
Eye
Handglovery
Overshoot Bracket
Ascender
Serif
Baseline
Loop Lobe
Descender
Counter
Link Neck
Crossbar
Finial
Axis
Tail
Brief description of the project presented on this page. Brief description of the project presented on this page. Brief description of the project presented on this page. Brief description of the project presented on this page. Brief description of the project presented on this page.
Brief description of the project presented on this page. Brief description of the project this page. Briefhistoric There is apresented large range on that exists between description of the project presented on families of serif and san serif type and the only thisanatomical page. Brief description of the project two attributes that they share is the presented on this page. Brief description base line and stroke. This is why the designer of the project presented on this page.the should never mix type families, because spacing and height will not always coincide. The only exception to this rule is when the designer needs to achieve contrast. With few exceptions, the upper half of letters will be more legible than the bottom half. Our eye follows the active exception of the mean-line. In the hands of a designer, the careful fragment that considers the anatomy of the letterforms can be more useful than a complete form while working expressively with type. Brief description of the project presented on this page. Brief description of the project presented on this page. Brief description of the project presented on this page. Brief description of the project presented on this page. Brief description of the project presented on this page.
Anatomy Cropping
Typographic Kinetics
Each individual square and its letter form are seen as independant typographic composition that investigates form and counterform, figure ground relationships, asummetry/symmetry, static and dynamic placement.
Every letter has aof personality you can identify. Brief description the project presented Fragmentation is not the goal of in and on this page. Brief description the of itself. Everything is adjustable its Brief a case by case project presented on thisand page. decision of how far to push each design. description of the project presented on this page. Brief description of the project presented on this page. Brief description of the project presented on this page.
Counterpart Counterpoint
When creating a visual hierarchy in typographic space, a designer balances the need for harmony, which unifies a design, with the need for contrast, which lends vitality and emphasis. As in music, elements can have a counterpart or a counterpoint relationship.
The most elementary forms of letters are a visual code of simple strokes that is recognizable through our experience with handwriting. Each of the upper and lower case letters is distinct in structure. All are built by combining vertical, horizontal, slanted, and curvilinear strokes and not from being light or bold, wide or narrow, roman or italic, sans serif or serif.
EFHILT
fjilt
KMNY VWX AZ
k yvwx z
BDGJPRU CSOQ
abdghmnpqru ecos
Brief description of the project presented on this page. Brief description of the project presented on this page. Brief description of the project presented on this page. Brief description of the project presented on this page. Brief description of the project presented on this page.
Putting together all the previous Brief description of the project presented
on this page. Brief description of the practices, students are to project on this page. Brief pagepresented spreads
Brief description of the project presented on this page. Brief description of the project presented on this page. Brief description of the project presented on this page. Brief description of the project presented on this page. Brief description of the project presented on this page.
Brief description of the project presented on this page. Brief description of the project presented on this page. Brief
design
using type and image together. To do this, students choose a presented on this page. Brief description of chair to explore. After research the project presented on this page. is done on the chair design and its designer, the page layouts are designed with the chair designers name as well as an image of the aforementioned chair. Students also explore different type components such as size, weight, case, slant etc.
description of the project presented on this page. Brief description of the project
Thomas Edison
1889
Thomas Edison, inventor of the light bulb was also responsible for the creation of the electric chair. It was created to demonstrate the the supposed dangers posed by the powerlines being provided by his biggest competitor Westinghouse. Eventually the government asked him to produce his chairs for the purpose of a more humane way to execute people on death row.
Brief description of the project presented on this page. Brief description of the project presented on this page. Brief description of the project presented on this page. Brief description of the project presented on this page. Brief description of the project presented on this page.
Brief description of the project presented on this page. Brief description of the project presented on this page. Brief description of the project presented on this page. Brief description of the project presented on this page. Brief description of the project presented on this page.
Brief description of the project presented on this page. Brief description of the project presented on this page. Brief description of the project presented on this page. Brief description of the project presented on this page. Brief description of the project presented on this page.
Brief description of the project presented on this page. Brief description of the project presented on this page. Brief
T E
homas dison 1889
chair
Death to Westinghouse
Thomas
electric chair
death to Westinhouse
Edison 1889
T E
homas
dison
lectric chair
1889
death to westinghouse
The goal forof this project is to exBrief description the project presented on this page. description the plore andBrief learn to do of handlettered project Students presented oneach this page. Brief type. have chosen a description of the project presented onoff of quote to explore and based this page. Brief description of the project this quote, students are to create presented on this page. Brief description of a 4 x 6 postcard. The type is done the project presented on this page. in pen and ink and later fixed in Adobe Illustrator.
Brief description of the project presented on this page. Brief description of the project presented on this page. Brief description of the project presented on this page. Brief description of the project presented on this page. Brief description of the project presented on this page.
Brief description of the project presented on this page. Brief description of the project presented on this page. Brief description of the project presented on this page. Brief description of the project presented on this page. Brief description of the project presented on this page.
Brief description of the project presented on this page. Brief description of the project presented on this page. Brief description of the project presented on this page. Brief description of the project presented on this page. Brief description of the project presented on this page.
Colophone
Designed by: James L Johnson Course Title: Intro to Typography Date: November 14, 2013 Fonts: Univers
JlJ JlJ JlJ JlJ JlJ JlJ JlJ JlJ JlJ JlJ JlJ JlJ JlJ JlJ JlJ JlJ JlJ JlJ JlJ JlJ JlJ JlJ JlJ JlJ JlJ JlJ JlJ JlJ