21 Stupidly Simple Ways To Get More Likes and Comments On Your Facebook Page

21 STUPIDLY SIMPLE WAYS TO GET MORE LIKES AND COMMENTS ON YOUR FACEBOOK PAGE
By John Haydon
a CharityHowTo.com publication
Whats inside?

How to use this ebook to get results Survey results on how non-prots are using Facebook Why you should care about getting more comments and likes How to get more likes and comments Supercalifrag discount code
A CharityHowTo.com publication by John Haydon
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HOW TO USE THIS EBOOK

You learn best by doing, and you learn best from direct experiences. Because this is true for most of us, weve designed this book so that you can use it as a tool to see how each of the strategies contained inside can be used specically for your organization. For each tip there is a notes area, or an area where you can write example status updates. We encourage you to use these note boxes in a way that best suits your situation. Feel free to print out copies so your jot down notes!
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SURVEY RESULTS ON HOW NONPROFITS ARE USING FACEBOOK

In February 2011, Idealware surveyed 505 nonprot staff members already using Facebook at their organizations to nd out how long theyd been using the site, how much time they spent updating their pages, and what they have achieved.
Here area few encouraging ndings related to the ROI of engaging fans:
! ! ! !
About 200 of the 505 organizations surveyed reported success converting Facebook fans into donors or volunteers. More than 70 percent of respondents saw a signi- cant increase in trafc to their websites because of their Facebook presence. About 66 percent of respondents from advocacy organizations saw an increase in people taking some noticeable form of action, like signing a petition. 80% of the respondents felt that Facebook helped them enhance their relationship to existing constituents.
Download the entire Idealware Survey here
WHY GET MORE LIKES AND COMMENTS?

Whether youre aware of it or not, there are several laws at work on Facebook. Laws that function in the same way that gravity or karma functions. Here are a few:
The Law Of Inuence: You learn about interesting Facebook Pages when your friends interactions
with that Page show up in your News Feed. And because you trust your friends, and share similar interests, you like the Page.
The Law Of The Native Language: The native language of Facebook is human. Its not Jargon,
Acronym, or Brochure-speak. Its simply the way friends speak among each other. The more you can speak to your fans in a human way, the more likely theyll engage with you.
The Law Of The Blessing:

what your fans say about you.
Your fans might not trust what your organization says, but they will trust
When you develop an engagement strategy around these laws, you will increase the amount of likes and comments. And when you increase the amount of likes and comments, you will increase the number of Facebook Page fans. Again, its a law, not just a nice idea.
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HOW TO GET MORE COMMENTS
FOLLOWING ARE 16 TIPS TO GET MORE COMMENTS ON YOUR FACEBOOK PAGE
1
get more comments.
Ask specic questions The last thing your fans want to do is homework. Asking your fans what they can do to cut down carbon emissions might get comments from your biggest fans, but most of them would just skip to the next item in their news feed. But asking them how theyve reduced the amount of wrapping paper for Birthday presents will
Example questions for our Facebook Page _____________________________________ _____________________________________ _____________________________________ _____________________________________
2
attention?
Ask yes or no questions Yes or no: Are you more likely to answer yes or no questions, or open-ended ones that require time and
3
example: Will you be watching the political debate tonight? Example questions for our Facebook Page _____________________________________ _____________________________________ _____________________________________ _____________________________________
Ask timely questions - Questions that relate to a holiday or popular event are easy to answer because they are already on the minds of your fans. For
4
Ask edgy questions Green Peace does a great job with this by asking questions like Do you live near a nuclear power plant?
5
answer.
Ask true or false questions This is another type of question thats very easy for fans to answer. Always begin these questions with True or False so that fans can quickly understand that one word is all thats required to
6
Whats wrong with this picture?
Ask questions about a photo Share a photo an ask your fans to comment. For example, an animal rights org could post a photo and ask
7
Ask poll questions Facebooks new Questions feature makes it easy to create polls on your Page. And because Facebook Questions can be seen by nonfans too, youll create more awareness about your Page then a wall post thats only seen by fans. Furthermore, the responses will appear in the news feeds of both fans and non fans, which creates greater awareness for your nonprot.
8
vacation spot?
Ask fun questions Dont be afraid to go off topic with your fans. It will remind them that youre just like them, and will help establish a more human connection with them. For example, Whats your families favorite
9
would add insight around a particular conversation. Example questions for our Facebook Page _____________________________________ _____________________________________ _____________________________________ _____________________________________
Ask directly If your Facebook Page is new, or has had little activity for months, getting any kind of response from fans can be difcult. If thats the case with your Page, try asking specic fans that you know personally to comment on a post (you can do this by phone, email or Facebook message). Make sure you tell them that their input
10
prefer essay questions or multiple choice questions?
Ask preference questions When you were in college, did you
11
Ask whos attending an event You can target this question on your Facebook Page wall so that its visible only to fans located near that event. Bonus points if you share a link to your Facebook Event.
12
your events are.
Ask those who attended the event to share a favorite moment If youre a national organization that held an event in Chicago, you can target wall update to fans living in Chicago (see previous Page). Although this will mainly get responses from attendees, it will give others a peek into how great
13
Ask for tips Facebook users, like anyone, love to share their personal experiences and insights. For example, an organization that works with families can ask for tips on how to get kids out of bed earlier. This will leverage shared experiences and nurture community among your Facebook fans.
14
aneurysm, what gave you the most hope?
Ask humanistic questions This approach is intended to tap into the shared humanity of your fans. For example, The Brain Aneurysm Foundation got great results simply by asking: When you were rst recovering from a brain
15
answersll in the blank questions.
Ask ll in the blank questions Another way to make is it easier for fans to comment on your posts is to use ll in the blank questions. When you ask these, always begin with Fill in the blank:.Your fans will be more likely to answer a question if they know whats expected. And everybody knows how to
16
Reply and pay attention People skills 101 talks about acknowledging someone when they answer a question. When your fans answer questions, comment back and deepen the conversation.
HOW TO GET MORE LIKES
FOLLOWING ARE 5 TIPS TO GET MORE LIKES ON YOUR NONPROFITS FACEBOOK PAGE
17
Notes _____________________________________ _____________________________________ _____________________________________ _____________________________________
Simply ask Asking for people to like a specic update is often overlooked. Click like if you... is an obvious way to boost this number.
18
Notes _____________________________________ _____________________________________ _____________________________________ _____________________________________
Post photos Out of the more than 30 billion pieces of content shared on Facebook each month, photos consistently receive the most likes. Posting photos in addition to status updates, links, and videos will also engage more fans who all have various different preferences for content.
19
Again, ask fans to like or comment on the video.
Notes _____________________________________ _____________________________________ _____________________________________ _____________________________________
Post videos Videos (whether uploaded to Facebook or shared as a link), allow fans to comment, like and share the video with their friends.
20
within an album.
Notes _____________________________________ _____________________________________ _____________________________________ _____________________________________
Photo theatre The photo theatre (a lightbox that opens whenever a user clicks on a Facebook photo) also allow users to comment or like. Engage fans with a photo contest by asking fans to like the best photo
21
directly in the ad.
Notes _____________________________________ _____________________________________ _____________________________________ _____________________________________
Page Post Story Ads Some of your fans may have opted out of receiving your Pages posts from their news feed, even though theyre still a fan. Page Post Story Ads are a way to display the latest update from your Page in every fans sidebar. Fans can then comment or like the story
ABOUT CHARITYHOWTO AND JOHN HAYDON

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21 Stupidly Simple Ways To Get More Likes and Comments On Your Facebook Page

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21 STUPIDLY SIMPLE WAYS TO GET MORE LIKES AND COMMENTS ON YOUR FACEBOOK PAGE

A CharityHowTo.com publication by John Haydon

Click to Share on Twitter

HOW TO USE THIS EBOOK

SURVEY RESULTS ON HOW NONPROFITS ARE USING FACEBOOK

A CharityHowTo.com publication by John Haydon

Click to Share on Twitter

WHY GET MORE LIKES AND COMMENTS?

The Law Of The Blessing:

HOW TO GET MORE COMMENTS

FOLLOWING ARE 16 TIPS TO GET MORE COMMENTS ON YOUR FACEBOOK PAGE

A CharityHowTo.com publication by John Haydon

Click to Share on Twitter

HOW TO GET MORE COMMENTS

A CharityHowTo.com publication by John Haydon

Click to Share on Twitter

HOW TO GET MORE COMMENTS

A CharityHowTo.com publication by John Haydon

Click to Share on Twitter

HOW TO GET MORE COMMENTS

A CharityHowTo.com publication by John Haydon

Click to Share on Twitter

HOW TO GET MORE COMMENTS

A CharityHowTo.com publication by John Haydon

Click to Share on Twitter

HOW TO GET MORE COMMENTS

A CharityHowTo.com publication by John Haydon

Click to Share on Twitter

HOW TO GET MORE COMMENTS

A CharityHowTo.com publication by John Haydon

Click to Share on Twitter

HOW TO GET MORE COMMENTS

A CharityHowTo.com publication by John Haydon

Click to Share on Twitter

HOW TO GET MORE COMMENTS

A CharityHowTo.com publication by John Haydon

Click to Share on Twitter

HOW TO GET MORE COMMENTS

Click to Share on Twitter

HOW TO GET MORE COMMENTS

Ask preference questions When you were in college, did you

A CharityHowTo.com publication by John Haydon

Click to Share on Twitter

HOW TO GET MORE COMMENTS

A CharityHowTo.com publication by John Haydon

Click to Share on Twitter

HOW TO GET MORE COMMENTS

Click to Share on Twitter

HOW TO GET MORE COMMENTS

Click to Share on Twitter

HOW TO GET MORE COMMENTS

Click to Share on Twitter

HOW TO GET MORE COMMENTS

Click to Share on Twitter

HOW TO GET MORE COMMENTS

Click to Share on Twitter

HOW TO GET MORE LIKES

A CharityHowTo.com publication by John Haydon

Click to Share on Twitter

HOW TO GET MORE LIKES

Click to Share on Twitter

HOW TO GET MORE LIKES