TRP

Many times you would have had read in newspapers or news channels that TRP of some TV shows is low or is at peak. I too have been reading the same and a question arises as to what is TRP exactly and how do they know which show does well or bad. Thus I tried to find some information on the same and would like to share the same. What is TRP and why is it calculated? TRP or Television Rating point is the benchmark rating for viewership of a show for 30 days. TRP results are specially used by media channels and Advertisers to understand viewers choices and also to plan their show timings. Who calculates TRP in India? In India, TRP calculation is mainly done by INTAM- Indian television and AdvertisingMedia. How do they calculate TRP? There are 2 methods to calculate TRP. First is an older method which is through the people meter in which a device is installed in certain households. These households are actually a small sample but are selectively selected by TAM to represent actual national demographics of age, gender, income group etc. Second method is the modern method in which a specific signal is sent through satellite transmission channels along with video sample at specific intervals. This method is more accurate giving an better TRP indication and thus are better than the Peoples meter.

What is TRP and how it is calculated?

Jun 8, 2003, 12.02am IST

Television Rating Point (TRP) is a tool provided to judge which programmes are viewed the most. This gives us an index of the choice of the people and also the popularity of a particular channel. For calculation purpose, a device is attached to the TV set in a few thousand viewers' houses for judging purpose. These numbers are treated as sample from the overall TV owners in different geographical and demographic sectors. The device is called as People's Meter. It records the time and the programme that a viewer watches on a particular day. Then, the average is taken for a 30-day period which gives the viewership status for a particular channel.

TRP
Television rating point, or TRPs, are an audience measurement criterion that indicates the popularity of a television channel or a program. It is a measure of the purchased points representing an estimate of the component of the target audience within the gross audience. This is a sort of rating the popularity of a TV programme by giving points on a points scale using certain electronic device.

why TRP ?
Most of the programs are watched by the many people across the country. The advertisers are confused as to which program is mostly watched and why. So there are some survey companies who are taking the job by randomly picking up people and putting questions to them on the programs aired on tv In India, the Indian Television Audience Measurement (INTAM) is the sole electronic rating agency which is calculating the TRP of the TV programs.

Rating company in INDIA

DART During the days of the single channel Doordarshan monopoly, DART (Doordarshan Audience Research Team) was the only metric available. This used the notebook method of recordkeeping across 33 cities across India. DART continues to provide this information independent of the Private agencies. DART till this date is the only rating system that still measures audience metrics in Rural India.

TAM & INTAM In 2001, a confidential list of households in Mumbai that were participating in the monitoring survey was released, calling into question the reliability of the data.This subsequently led to the merger of the two measurement systems into TAM

Broadcast Audience Research Council An even newer industry body called the Broadcast Audience Research Council seeks to set up an almost real-time audience metrics system. Plans for this was announced in march 2008 and work is said to be in progress.