Академический Документы
Профессиональный Документы
Культура Документы
Internet landschap
Internet Facts
! ! ! ! ! ! ! !
Africa - 167 million! Asia - 1,076 million! Europe - 518 million! Middle East - 90 million! North America - 273,067,546! Latin America - 235,819,740! Oceania / Australia - 23,927,457! WORLD TOTAL - 2,267,233,742
will visit a social network at least once a month, rising to 67.6% in 2013 and 70.7% in 2014. At those user rates, one out of every five people in the world will use a social network this year, and one in every four will do so in 2014.! Facebook users with 141.2 million in 2012, although that base is growing the slowest among key countries. India will have the second largest Facebook population, with 68.1 million users this year, followed by Indonesia (49.1 million) and Brazil (45.4 million). Mexico will be the fifth largest, with 25.6 million users.!
Mobile Facts
! Out of the 5 billion mobile phone ! More than 91.4 million
users in the world, 1.08 billion are smartphone users! smartphones users are from the U.S! has the highest market share of 46.9%! their smart phones throughout the day!
their smartphone to send text messages to other phones. Whereas, 84% of users use their smartphones for browsing the internet! highest smartphone penetration rate of 62%! and 43% of Apple iPhone users are younger than 34 Years.! male and 47% are female!
! The age group of 25-34 has the ! 50% of Android Smartphones ! 53% of smartphone users are ! Android Smartphone owners
consume the highest amount of data at 582 Mbs a month, while iPhone owners on consume 492 Mbs of data a month on average! most popular data usage activity for smartphone users! smartphone penetration rate in world, which is 54%
(c) 2013 Denis Doeland / DDMCA | All Rights Reserved | contact: denis.doeland@ddmca.com
Internet landschap
! ! ! ! !
Long tail van netwerken 250 a 300 netwerken Verschillende segmenten/functies Geografisch bepaald Aanwezigheid vereist
(c) 2013 Denis Doeland / DDMCA | All Rights Reserved | contact: denis.doeland@ddmca.com
Website aanverwanten
Website
Facebook App
YouTube
Er bestaat geen relatie tussen de verschillende databases binnen het internet Er is niemand die goed inzicht heeft en dagelijks het internet overziet of inzet
.....
Google+
!
! ! !
Spotify, Rdio, Deezer e.d. Google Music, Amazon Cloud e.d. Andere diensten en netwerken
Orde en structuur
Website
Google+
Youtube
Website aanverwanten
App
Spotify, Rdio, Deezer e.d. Google Music, Amazon Cloud e.d. Andere bronnen
P)
ac
,s
t(
GR pr ek P /
,c
on
XR
ta ct
en
nt
Co
or en
Waardemodel
content - connection - currency
,z
ien
(h
Relatie (CRP)
(relatie, kennis, bekende)
Velen
X Velen
(c) 2013 Denis Doeland in samenwerking met Igor Milder | Alle rechten voorbehouden | contact: denis.doeland@ddmca.com
Framework
Categorie
Meer
Horen, Zien
GRP
Spreken, Contact
XRP
Volume
Relatie
CRP
Waarde
Vriend, Vertrouweling
Minder
EBITDA multipliers: 1 | 6 | 20 | 50
Vertrouwen
TRP
Meer
Tarieven: 1 GRP = 0,30 | 1 XRP = 3,00 | 1 CRP = 6,00 | 1 TRP = 20,00 (in Euros)
(c) 2013 Denis Doeland in samenwerking met Igor Milder | Alle rechten voorbehouden | contact: denis.doeland@ddmca.com
ALICI
APPARATEN
LANDSCHAP
INHOUD
CONNECTIE
INFORMATIE
INFORMATIE
CONNECTIE
INHOUD
LANDSCHAP
APPARATEN
Speelveld
Disciplines
Marketing
Creatie
Communicatie
Verkoop
Research
Landschap ...
Ecosysteem
Eigen domein
Interface
Benvloeders
less
High! Influencial
Database
less most most
Social
less
Web
Less! Influencial
Medium! Influencial
= influencer
less
Monitoring
Content
Connections
Activity
Dialogue
Consumption
Revenue
Value
Optimization
Promotion
Customer
Community
Monetization
Impact Topics (buzz)! Related third parties Competitor(s) Event(s) Industries Related topics Activity
Network value Customer value Community value Upsell/Cross-sell New business models
Distribution
What channels are you using? How can people reach you? Are you visible?
Interaction
How likely are followers going to engage? Is your message spread around? Do your fans and followers interact with each other?
Influence
How does sentiment change due to the activities? Are your fans and followers satisfied about brand, service or product?
Performance
How many sales and results do you get? What will be the cost of specific interaction?
Internal
What is the output of your team? Hows your team performing?
! ! ! ! ! ! ! !
! ! ! ! ! ! ! ! ! ! ! !
Retweets Forwarding Sharing Comments Like or Rate Reviews Contributors Page views Unique visitors Traffic generated Time on site Response time
! ! ! ! ! ! ! ! ! ! ! ! ! ! !
Sales revenue Registered users Issues resolved Resolution rate Number of leads Cost of lead Conversion rate Cost of sale Revenue Lifetime value Support cost Share of repeat Transaction value Money in the bank Net profit, etc
! ! ! ! !
! ! ! ! ! ! ! ! ! ! !
Posts E-books Presentations Videos Photos Updates Tweets Forum posts Marketing budget Staff payroll Development costs
A!performance indicator!or!key performance indicator!(KPI) is an industry jargon for a type of!performance measurement. KPIs are commonly used by an organization to evaluate its success or the success of a particular activity in which it is engaged. Sometimes success is defined in terms of making progress toward strategic goals,!but often, success is simply the repeated achievement of some level of operational goal (for example, zero defects, 10/10 customer satisfaction, etc.).
Because of the need to develop a good understanding of what is important, performance indicator selection is often closely associated with the use of various techniques to assess the present state of the business, and its key activities. These assessments often lead to the identification of potential improvements; and as a consequence, performance indicators are routinely associated with performance improvement initiatives.
! ! ! ! !
Van kostenpost naar profit center 12 / 24 / 36 termijn Opbrengsten / kosten bepalen Budget verantwoordelijke Aparte unit, entiteit of kostenplaats
(c) 2013 Denis Doeland | All Rights Reserved | contact: denis.doeland@ddmca.com
PRESENCE
REACH
MARKETING
ENGAGEMENT
SERVICE
CUSTOMER CARE
PSP FF HP
sCRM IM/SSO
CMS AMS
sCRM IM/SSO
CMS AMS
sCRM IM/SSO
Shop ERP
sCRM IM/SSO
DAM STATISTISCS
& TRENDS
SOA
Project
Commiteren
Optimalisatie
Formatie
Implementatie
Middelen
Kick-off
! ! ! ! !
Landschap ordenen Website(s) inrichten Content creren Connectie maken Data koppelen
(c) 2013 Denis Doeland | All Rights Reserved | contact: denis.doeland@ddmca.com
OKTOBER
NOVEMBER
DECEMBER
JANUARI
Q1-14
Q2-14
STRATEGIE
Netwerken, Functie & Inzet Business- & Waarde-modellen KPIs & Benchmarking Beleid: Organisatie & ICT
UITBREIDINGEN EN VERFIJNINGEN
AANGESTUURD DOOR STUURGROEP
2 3
BVR :
OPTIMALISATIE
ICT-Systemen / Partners Organisatie & Uitvoering
Vervanging & Migratie Uitbreiding & Data-acquisitie
SSO
INVENTARISATIE
1 2
DATA OPSCHONING DATA MAPPING & MIGRATIE INTEGRATIE, SITES, SHOP & CMS/DAM/CRM
Denis Doeland P: +31 20 4272880 M: +31 6 13520250 E: denis.doeland@ddmca.com L: linkedin.com/in/denisdoeland T: @denisdoeland W: denisdoeland.com W: ddmca.com
Management, Consultancy & Advies !