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PAPER - I1

Test Booklet No. Test Booklet Series :-

MASS COMMUNICATION & JOURNALISM

Time : IT
1

Hours
Instructions for the Candidates

Maximum Marks : 100

Write your roll number in the space provided on the top of this page and roll number with subject code on the OMR Sheet attached with this booklet. This paper consists of fifty multiple choice type of questions. Answer dl the questions. Each question carries two marks. Each question has four alternative responses marked (A), (B). (C)and (D). You have to select only one correct response and mark it in the OMR Sheet with blue i n k ball pen. Example :

Here (C) is the correct response. Your responses to the questions are to be indicated only in the OMR Sheet pinned with this booklet. If the marking is put at any other place than in the OMR sheet, it will not be evaluated. Two sheets are attached at the end of the booklet for rough work.
If you write your name or put any special mark on any part of the test booklet or OMR Sheet

which may disclose in any way your identity, you will render yourself liable to disqualification. Do not tamper or fold the OMR Sheet in anyway. If you do so your OMR Sheet will not be evaluated. You should return the OMR Sheet along with this test booklet to the invigilator at the end of the examination and should not cany any paper with you outside the examination hall.
If the OMR sheet is not returned along with the test booklet, you will be disqualified.

No candidate shall be allowed to leave his/her seat or the examination hall/room till the end of the examination without the permission of the invigilator.
[ P.T.O.

MASS COMMUNICATION & JOURNALISM

Paper - I1

1.

The medium that is supposed to promote post-modernism in the cultural sphere is

(A)

newspaper television

(B) (D)

radio telephone.

(C)
2.

The 'communitarian' media theory is in contrast to (A) (C) collectivism receptivity

(B)

libertarianism modernism.

(D)

3.

The knowledge-gap hypothesis was developed by (A) (C)

G. A. Donohue

(B) (D)

John Pavlik David Weaver.

Wilbur Schramm

4.

What is syntacties ? (A) (B) (C) (D) The study of the language in use The study of relationships among signs The study of human interaction The relationship between words and sentences.

5.

The organic model of development emphasised

(A)

top-down communication corrective communication

(B) (D)

participatory communication global communication.

(C)
6.

Which is not a Hindi newspaper ? (A) (C) Sanmarg Jagaran (B) (D) Jansatta Eenaadu.

7.

Which is mismatch ? (A) (B) (C) (D) Shyam Benegal Ravishankar Dilip Padgaonkar Amjad Ali Khan Film Sitar Journalist Santoor.
[ P.T.O.

1910-11
8.

Which of the following is not included a s digital global news channel ? (A) (C) News Corporation CNN International (B) (D) BBC World Service Samay.

9.

When a n advertisement encompasses the column margins also, it is called (A) (C) bleed gutter

(B)
(D)

island clutter.

10.

The first evening daily newspaper of India was (A) (C) The Evening News The Mail (B) (D) The Mid-day The Free Press Bulletin.

11.

A theory that suggests that impact of two or more media is stronger than using either medium is called
(A)
(C)

media message effect media survey effect

(B) (D)

media usage effect media multiplier effect.

12.

The five-stage economic theory of development was suggested by (A) (C) Adam Smith Harold Innis (B) (D) Walt Rostow A. G . Frank.

13.

Multi-tasking in journalism is due to

(A)

media globalisation social integration

(B)
(D)

economic liberalisation technology convergence.

(C)
14.

The traditional practice of referring to the news source a s 'spokesperson' h a s become redundant due to the emergence of (A) (C) new media investigative journalism (B) (D) embedded journalism television.

15.

The professional code of ethics for public relations practitioners all over the globe was finalised a t a conference held a t
(A)

Helsinki Vienna

(B) (D)

London Athens.

(C)

The first Indian owned newspaper was established in the city of (A) (C) Delhi Hyderabad (B) Chennai Kolkata.

(D)

Which one of these websites is not included a s Broadcast Networks ? (A) (C) www.fox.com www.nbc.com (B) (D) www.univision.com www.neta.com

A newspaper in which employees have their stake a s shareholders is (A) (C) The Times of India The New York Times

(B)
(D)

The Guardian Le Monde.

Which television channel in not related to global media market ?

(A)

HBO CCTV Four

(B) (D)

Star TV Disney.

(C)

Administrative research is media relates to

(A)

media effects content supervision

(B) (D)

media causes policy decisions.

(C)

The first full-fledged colour film in India was produced by (A) (C) Raj Kapoor V. Shataram (B) (D) Guru Dutt B. R. Chopra.

The first Englishman who was the editor of two prestigious newspapers of India was

(A)
(C)

James Silk Buckingham James Augustus Hicky

(B) (D)

Robert Knight C. F. S. Andrews.

When the subjects in a n experimental research realise that something special is happening to them, they perform differently. This is called (A) (C) The Pygmalion effect The Conditioning effect (B) (D) The Causal effect The Hawthorne effect.

'Glittering generalities' is a technique employed by (A) (C) Advertisers Science Communicators (B) (D) Propagandists Foreign Correspondents.

1910-11

25.

Communication audit for PR involves a survey of

(A)

practitioners employees

(B) (D)

employers readership.

(C)
26.

Criminal contempt means the publication for scandalising the judiciary by

(A)

words, spoken or written signs visible representation publication of news against the judiciary.

(B) (C) (D)

27.

Who is described a s the symbol of the New Journalism era ?

(A)

Winder Randolph Woodrow Wilson

(B) (D)

Joseph Pulitzer Frank I. Cobb.

(C)
28.

A writing is not libellous, if it is a fair comment on a matter of

(A)

Media interest Public interest

(B) (D)

Editor's interest Corporate interest.

(C)
29.

To know the consumers' minds, emotions and sense in the 'AIDA' model, the letter 'I' refers to
(A)

Interest Insurance

(B) (D)

Influence Intelligence.

(C)

30. Which committee suggested the division of Samachar news agency, created during
emergency ?

(A)
(C)

B. G. Verghese Committee
Joshi Committee

(B) (D)

Kuldip Nayyar Committee Sham La1 Committee.

31.

'Freebies' are described a s

(A)

writing for jazz journalism special favours to media persons

(B) (D)

obscene stories precision journalism.

(C)

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32.
Who propounded the two-step flow theory ? (A) (C) Elihu Katz and P. Lazarsfeld Walter Lippman (B) (D) Osgood and Schramm Daniel Lerner.

33.

Haw Keye is a (A) (C) magazine column (B) (D) syndicate cartoon.

34.

Identify the correct combination : (A) (B) (C) (D) Radio City FM Gold SFM Big FM
-

Sun TV AIR Reliance Star.

35.

Assertion (A) : Reason (R):

Random sample is representative of the universe. Random sample has the units of the universe who are opinion leaders.
:

Now select your answer according to the coding scheme given below
A)

Both (A)and (R)are true Both (A)and (R)are true, but (R)is not the correct explanation of (A)
(A)is true, but (R)is false (A)is false, but (R)is true.

B) C) D)

36.

Consider the following statements :

Assertion (A):

Objectivity in reporting needs a fair and non-discriminatory attitude to sources.

Reason (R):

Because independence is not always a condition of detachment.

:

Now select your answer according to the coding scheme given below A) B) C)
D)

Both (A)and (R)are correct Both (A)and (R)are correct, but (R)is not the correct explanation of (A)
(A)is correct, but (R) is false (A)is false, but (R)is correct.
[ P.T.O.

1910-11 37. Consider the following statements

Assertion (A) : Reason (R) :
:

Trial by media has a cascading effect of judicial activism in India. Competition has compelled Indian media to search for truth.

Now select your answer according to thecoding scheme given below :

A)
B) C) D)

Both (A)and (R)are correct Both (A)and (R)are correct, but (R)is not the correct explanation of (A)
(A)is correct, but (R)is false (A)is false, but (R)is correct.
:

38. Identify the correct sequence of the publication of the newspapers in India
(A)

The Statesman, The Times of India, The Hindu, The Hindustan Times The Times of India, The Hindu, The Statesman, The Hindustan Times The Times of India, The Statesman, The Hindu, The Hindustan Times The Hindustan Times, The Hindu, The Times of India, The Statesman.

(B) (C) (D)

39. The correct chronological sequence of the chairpersons of the Press Council of India is
(A)

R. S. Sarkaria, P. B. Sawant, K. Jayachandra Reddy, G . N. Ray K. Jayachandra Reddy, R. S. Sarkaria, G. N. Ray, P. B. Sawant G. N. Ray, K. Jayachandra Reddy, P. B. Sawant, R. S. Sarkaria
G. N. Ray, R. S. Sarkaria, K. Jayachandra Reddy, P. B. Sawant.

(B) (C)
(D)
40.

Which is the correct sequence of film actors in Bollywood cinema ?

(A)

Dev Anand, Raj Kapoor, Amitabh Bachchan, Hrithik Roshan Raj Kapoor, Amitabh Bachchan, Dev Anand, Hrithik Roshan Raj Kapoor, Dev Anand, Amitabh Bachchan, Hrithlk Roshan Raj Kapoor, Dev Anand, Hrithlk Roshan, Amitabh Bachchan.

(B) (C) (D)

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41.

1910-11

Match List I ( Name of the cinema ) with List I1 ( Film actor and actress ) and select the correct answer using the codes given below the lists:

List

List zz
( Film actor and actress )

(Name of the cinema )

(a) The Japanese Wife i.

Jacqueline Fernandez and Ritesh Deshmukh

(b)

Hum Turn Aur Ghost Jaane Kahan Se Aayi Hai Paathshaala

ii . iii. iv.

Rahul Bose and Raima Sen Arshad Warsi and Dia Mirza Shahid Kapoor and Ayesha Takia

(c)
(d) Codes
:

a
(A)

b
i iii iii
i

c
iii i i iii

d
iv ii iv ii

ii iv ii iv

(B) (C) (D)

42.

Match List I ( Newspaper ) with List I1 ( Country ) and select the correct answer using the codes given below the lists:

List Z
( Newspaper )

List ZZ
( Country )

(a)

The Wall Street Journal The Economist The Straits Times The Mint

i. ii. iii. iv.

India Great Britain The United States Singapore

(b) (c)
(d) Codes :

a
(A)

b iii ii ii i

c
iv i iv iii

i iii iii ii

(B) (C)
(D)

P.T.O.

1910-11
43.

10

Match List I ( Chairperson ) with List I1 ( Organisation/Commisssion ) and select the correct answer using the codes given below the lists:

List I
( Chairperson )

L i s t II
( OrganisationlCommission )

(a) (b)

JusticeP.B.Sawant Justice Manisana Justice P. K. Goswamy Justice Rajadhyaksha

i. ii. iii. iv.

First Press Commission of India Second Press Commission of India Press Council of India Wage Board for Working Journalists.

(c)
(d)
Codes :

(A) (B)

iii
i

iv iii

ii iv

i ii

(Dl
44.

ii

iii

iv

Match List I ( P e r s o n s ) with List I1 ( F i e l d ) and select the correct answer using the codes given below the lists:

List I
(Persons )

L i s t I1
(Field )
i.

(a) (b)

Lionel Fielden Noam Chomsky David Ogilvy Ivy Lee

Radio Advertising Public Relations Media Criticism.

ii. iii. iv.

(c)
(d)
Codes :

a
(A) (B) (C) (Dl ii iii iv i

b
iv i iii iv

c
i iv ii ii

d
iii

ii
i

iii

11
45.

1 9 1 0 1 1

Match List I ( Folk media ) with List I1 ( States ) and select the correct answer using the codes given below the lists:

List

List

zz

(Folk media )

(States )

(a) (b)

Mohinyattam Giddha Ramleela Bommalatam

i. ii. iii. iv.

Andhra Pradesh Kerala Punjab Uttar Pradesh.

(c)
(d) Codes
:

(A)

i ii iv iii

ii iii ii iv

iv iv i ii

iii
i

(B)
(C)

iii i

(D)

Read the following passage and answer the questions given in Q. Nos. 46 to 50 :
There is a constant tension of one degree or another between the public's demand for truthful, accurate and relevant information and a government's interest in controlling, manipulating and in some cases suppressing news or transforming it altogether for its own purposes into propaganda. Knowledge is power and power is what governments are all about. This basic political fact does not make governments inherently evil, but it does mean that we need to be mindful about how their interests can sometimes differ from those of the public's with respect to the gathering, presentation and use of information provided by the news. If we are to be responsible citizens, we must realistically expect there to be occasional conflicts, disputes and sparring between these opposed interests. People desiring to be politically free, however they may define this concept themselves, must be especially on the look out for any systematic degrading of the ability of reporters to practise their profession freely. This means in particular without interference by the government, except in the most urgent circumstances in which the security of the society a s a whole is seriously challenged and even only then with appropriate oversight. The important point is that, given the importance of a free press to a free society, any interference in the professional activity
[

P.T.O.

1910-11

12

of journalists is to be tolerated only under the most extre~ne circumstances and then only for a specified period of time. All citizens who aspire to freedom or want their society to remain free should, if this is their goal, be aware of the problems that can result from political and judicial bodies setting a bad precedent in limiting freedom of the press. For it is in this way that the moral right of a free press can be incrementally degraded step-by-step in an accelerating slippery slope until the government begins to exert a n undue influence over its practices. A government is not the only source of threat to a free press. In principle, there is a threat from any powerful institution with a stake in news reporting. The government shirks a n essential moral responsibility if it looks the other way when organised crime, religious fanatics or other specialised interest groups harass news reporters and make it difficult or even impossible for them to do their job.
46.

The government wants to transform news for the purpose of (A) (C) publicity propaganda (B)
(D)

suppression power sharing.

47.

If we are responsible citizens, we must be realistic to expect conflicts of

(A)

interests governance

(B) (D)

image public acceptance.

(C)
48.

Any government should not interfere with the work of journalists except in extreme cases of

(A)
(C)
49.

professional integrity freedom

(B)

social norms security of state.

(D)

All citizens who aspire their society to remain free should be aware of problems that result from political and judicial bodies setting ( u p ) in regard to press freedom a
(A)

commission road map

(B) (D)

bad precedent professional code.

(C)
50.

Organised crime, religious fanatics or other specialised interest groups will prevent news reporters from doing the job, if the government does not perform its (A)
(C)

moral responsibility cultural obligations

(B)
(D)

economic duties non-constitutional role.