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A Utility Model is a protection option, which is designed to protect innovations that are not sufficiently inventive to meet the

inventive threshold required for standard patents application. It may be any useful machine, implement, tools, product, composition, process, improvement or part of the same, That is of practical utility, novelty and industrial applicability. A utility model is entitled to seven (7) years of protection from the date of filing, with no possibility of renewal. Normal 0 false falsefalse EN-US X-NONE X-NONE MicrosoftInternetExplorer4 Utility model registration is intended to accommodate local industries, small businesses or entities by providing an industrial property right that is relatively inexpensive, quick, easy to obtain and suited to innovations having short commercial life. Utility model registration is a useful tool in supporting the first to market place advantage. It promotes progress of technology and encourages innovation among small to medium businesses and the local industry. It is inexpensive and easy to obtain, however it can't be enforced until after examination has been carried out and the registration is certified. A utility model is examined to determine if it meets the requirements embodied in the existing Utility Model law and its Implementing Rules and Regulations (IRR). It need not undergo substantive examination before it is certified. You can apply for Utility Model registration directly with the IP Philippines. An application for registration should contain a duly accomplished request for registration as prescribed by the Bureau, specification or description containing the following: (a). title; (b) technical field; (c). background of the Utility Model; (d) brief description of the several views of the drawings, if any; (e) detailed description; (f) claim or claims; (g) drawings, if any; and (h) abstract of the disclosure. An industrial design is the ornamental or aesthetic aspect of an article. The design may consist of threedimensional features, such as the shape or surface of an article, or of two-dimensional features, such as patterns, lines or color. Industrial designs are applied to a wide variety of products of industry and handicraft: from technical and medical instruments to watches, jewelry, and other luxury items; from house wares and electrical appliances to vehicles ; from textile designs to leisure goods. To be protected under most national laws, an industrial design must be non-functional. This means that an industrial design is primarily of an aesthetic nature and any technical features of the article to which it is applied are not protected. When an industrial design is protected, the owner the person or entity that has registered the design is assured an exclusive right against unauthorized copying or imitation of the design by third parties. This helps to ensure a fair return on investment. An effective system of protection also benefits consumers and the public at large, by promoting fair competition and honest trade practices, encouraging creativity, and promoting more aesthetically attractive products. Protecting industrial designs helps economic development, by encouraging creativity in the industrial and manufacturing sectors, as well as in traditional arts and crafts. They contribute to the expansion of commercial activities and the export of national products. Industrial designs can be relatively simple and inexpensive to develop and protect. They are reasonably accessible to small and medium-sized

enterprises as well as to individual artists and craftsmen, in both industrialized and developing countries.

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