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KNOW YOUR PATIENCE

TASK 1

MANTHAN 2013 August 23, 2013 Authored by:HELMSMAN

KNOW YOUR PATIENCE

This task is all about working on your patience. Patience is the key quality a manager should have within them. This task revolves round the bible of marketing i.e. Kotler. All the teams are required to write down the definitions of the terms mentioned in this file. You have to follow the Kotler to write down these definitions. All the teams have to write down these definitions on sheets and submit to the vertical member by 7:00 am (24th August 2013). One of our Helmsmen will be waiting to collect these sheets from you near the reception area. The teams are required to follow the deadlines. These definitions should be in a hard copy style that means the teams have to actually write it down. Remember that its the team effort so we expect both the members to contribute. Smart work is the key to success and not just the hard work. For any kind of query you can mail us on our email id. Queries will be entertained till 11:00 pm. Remember when you are replying us back or mailing us do copy the mail to our core committee. Their email id is pirates.manthan2013@gmail.com

ALL THE BEST

DEFINITIONS:
Marketing Marketing Myopia Market Production Concept Product Concept Selling Concept Societal Marketing Concept Customer relationship management Customer perceived value Customer Satisfaction Partner relationship management Customer Equity Mission Statement Portfolio Analysis BCG Matrix Market Penetration Product Development Downsizing Value Chain Market Segmentation Market Targeting Positioning Marketing Mix SWOT Analysis Microenvironment Macro environment Engels Laws Customer Insights Opinion Leader Brand Personality Perception Cognitive Dissonance Derived Demand Straight Rebuy Modified Rebuy New Task Buying Center Problem Recognition Product Specification Proposal Solicitation E-procurement Benefit Segmentation Intermarket Segmentation Undifferentiated marketing

Differentiation Micromarketing Local Marketing Competitive Advantage Value Proposition Service Convenience Product Specialty Product Unsought Product Industrial Product Pleasing Products Salutary Products Product invention Product adaption Joint Venturing Market Follower Market Leader Market Challenger Benchmarking Competitor advantage Viral Marketing B2b marketing Click and mortar companies Click only companies

Niche Marketing Trade Promotions Inside sales force Personal Selling Push Strategy Pull Strategy Buzz Marketing IMC Zone Pricing Dynamic Pricing Discount Experience Curve Fashion Fad Interactive Marketing