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Description of the Problem

The core mission of the St. Andrews Summer Arts Camp is to develop students, personally, academically, and through art. We want the summer camp to be fun, while enriching each child at the same time. The summer camp will be an effort to raise money over the summer for students that attend St. Andrews regularly during the academic year. St. Andrews Summer Arts Camp will mainly focus on arts and crafts with an emphasis on health and wellness. These programs are designed to engage the children in activities that will instill confidence and engage them socially with their peers. There are two areas of concern when implementing a business plan for the summer arts program. The first is the inability to supply a meal for the children. This can be both beneficial and detrimental to the program. The benefit is that it lessens the cost of operations for St. Andrews, however this may impact the parents negatively. They might not be as eager to pay the expense of an all day summer program that does not supply a meal for their children. The second area of concern is keeping costs low enough to stay within budget in order to maximize profits. A local company called The Ochs Center for Metropolitan Studies has done extensive research in Chattanooga to perform comparison studies on the Hamilton County schools. This study was conducted in order to identify opportunities to improve education and an overall quality of life in children. The assessment of the data also lead to this conclusion, certain schools with high concentrations of poverty perpetuate underperformance fueling intergenerational poverty and a seemingly permanent underclass. This failure spills into the rest of the community in the form of entrenched poverty, youth violence, and community disorder (Ochs Center p.5). With this in mind, St. Andrews Center is making a remarkable difference in a multicultural and poverty stricken Highland Park. The after school program for children within the community and the numerous programs that assist their parents are some examples of how the center is enhancing the lives of

everyone who participates. Not only are they accomplishing their mission, but they are having a positive impact on the community and changing the lives of everyone involved.

II. Summary of the Proposed Solution Our team understands the great need for this program to be successful so that it can generate the necessary funds for the after-school program. Therefore, our focus is to maximize profits and to provide children with a memorable, enjoyable, and educational summer. We believe that our challenges, listed above, can be managed with an effective marketing strategy and proper budgeting. Furthermore, we propose that hanging flyers throughout the community in addition to placing flyers in local churches within the community can provide assistance with achieving the maximum capacity goal of thirty campers. Ultimately, that will help to increase profitability. Also, St. Andrews inability to supply food for the children attending the camp poses a challenge. This is because parents who are paying for the camp will most likely expect provisions to be provided for their child. Our solution for this is to provide a healthy snack and to encourage the parents to send a bag lunch for their child. Although our challenges are few they are key to the success of our program. We believe that our solutions will supply St. Andrews with a summer arts program that will not only generate much needed funds, but also improve the lives of the children who attend the program.

III. Detailed Business Plan and Budget

Camp Itinerary
arrival period Group Activities Art

Allotted Time
45 minutes 1 hour 2 hours

Kids clean up Lunch Outdoor Activities Snacks Clean up

20 minutes 30 minutes 1.5 hours 30 minutes 10 minutes

Group activities /Dismissal 15 mins or until parents arrive The focus of the camp will be art with an incorporation of health and wellness. The art aspect will include basic drawing and painting, and the health and wellness portion will include fun outdoor activities. According to Deborah Camp and the AEP, childrens cognitive and personal development can be impacted through visual arts thus enhancing their educational performance. If children can grow from art, which is fun for them to do, then this will be a great focus for our summer camp. According to the Hamilton County Department of Education, all Hamilton County schools will commence for summer vacation on May 27, 2014. We propose to run the camp from June 2, 2014 to August 1, 2014 excluding holidays. There will be nine week sessions lasting from 9 AM to 4 PM, Monday through Friday. For all of the hard working parents out there, have no fear! We will offer before and after camp hours from 7 AM to 9 AM and from 4PM to 6 PM. We propose that the cost for each camper will be $130, and the before and after care will cost $65 per week or $15 a day. We hope to have thirty campers in attendance which is $3,900 a week excluding before and after care.These numbers and ideas came from the Chattanooga YMCA summer camp program, and these similarities will make St. Andrews camp appealing to the parents of potential campers. Additionally, we propose to collect half of each sessions fee in order to establish funds to purchase supplies that will get the program up and running.

According to Kate Warren, director of the St. Andrews Center, the maximum desired capacity for the summer arts program is thirty. Therefore, we would offer a scholarship to one low-income student a month. This amounts to $260 for the summer. St. Andrews Center is not able to facilitate the preparation of food, therefore we propose that the parents be encouraged to pack a lunch for their children. However, we will be providing the children with a snack which will consist of a prepackaged bag of baked chips and a juice box. This expense can be located in the budget. We have attached a budget for the summer camp that will give an overview of the expenses to be incurred. We have several suggestions on staff recruitment to oversee the children. The first is that we look for a certified teacher by hanging flyers within the community that advertises the need for certified teachers for the summer camp. The second is to use St. Andrews Centers faith based affiliation to place flyers in local churches within the community. Lastly, we suggest placing flyers on the campuses of UTC and Chattanooga State in order to recruit volunteers. We also suggest that a representative from St. Andrews Center contacts the council members of the sororities and fraternities on the UTC campus to recruit volunteers in exchange for community service hours. We have attached an example of this flyer to our proposal for your convenience. See attachment 1. The training of the staff and scheduling can be implemented by the certified teacher and St. Andrews staff.

In order to maximize camper capacity we propose that flyers be posted within the surrounding areas as part of the marketing strategy. We have attached an example of this flyer to our proposal for your convenience. See attachment 2.

Safety plan


Teachers and Volunteers


First Aid


Fire Drill

Aware of drill plans and their protocol

Must know and understand all rules

Establish location of the kit

Must walk in at drop off and pick up child

Earthquake Drill Aware of safety hazards

Must have fun at all times.

Establish first aid protocol with staff and volunteers

Must be informed when their child is hurt

In order to ensure the safety of the children, a basic knowledge of safety drills and complementary protocols will need to be established. Considering that St. Andrews Center already accommodates children for the after-school program, such drills and plans should exist and be readily available and accessible to the teachers and the volunteers.We have provided a basic safety plan above as an example. The final budget has been calculated in order to generate $30,000 in revenue. To accomplish this we must net $111.11 per camper at maximum capacity. The combined total for art supplies, recreational supplies, and miscellaneous supplies were totaled and expensed across nine weeks. The weekly cost for those supplies were then expensed for thirty campers. We then totaled the expenses and divided that into each child making the expense cost $20.71 per week for each child. Adding this number to $111.11 totaling to $131.82 We propose that St. Andrews charges $135 per camper in order to generate the adequate funds to satisfy the revenue needed for the after-school program. After all of the calculations we have determined that $36,450 of revenue will be generated if operating at the maximum capacity of campers. We then subtracted that revenue from all of the expenses, which came to $5,759, for nine weeks and came up with $30,691 in profit. We have also calculated the camper to profitability ratio for all nine weeks and they are as follows: fifteen campers a week would generate $18,225, twenty campers per week

would generate $24,300, and twenty-five campers would generate $30,375. In conclusion, this summer camp is an excellent way for St. Andrews to generate funds and continue their phenomenal charitable endeavors to improve the community and residents of Highland Park.