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Amy Culver

Senior Copywriter

SUMMARY A direct response senior copywriter for digital and ofine channels. Effective in mentoring young creatives. Experience in strict technical, regulatory, and legal environments. Proven track record of strategic, tactical, product and creative concepting. PROFESSIONAL EXPERIENCE Capital One, Richmond, VA ! ! ! ! 2001-2013 !

Senior Copywriter! ! ! ! ! ! 2005-2013 Develop creative strategy, concepts and copy from brief to completion, work closely with Art Director, manage freelance copywriters and step in for Creative Director when needed. Delivered strategy and creative for business request to add fees to all free checking accounts. Overall project increased annual revenue by $20 million, achieved attrition goals while maintaining protable accounts and realized goal of zero executional errors. Copy specically recognized for clarity by the Ofce of the Comptroller of the Currency during audit. Developed creative to keep high-value customers from closing accounts after promotional rates expired. Achieved 20% response rate and generated higher deposit balances. Supported legal department to write a letter in response to federal regulation about overdrafts. Collaborated with Art Director to inuence senior level executives and supplied effective creative that recovered $40 million in potential lost revenue. Diagnosed process difculty, facilitated meetings with stakeholders, negotiated and implemented changes. Updated process documentation to set client expectations and increase senior leader engagement at crucial milestones. Kept the exact same cycle time while adding a new milestone and enhanced client satisfaction. Copywriter! ! ! ! ! ! ! 2003-2005 Develop creative concepts, write copy from brief to completion and collaborate outside of creative team. Support strategy with smart, effective copy and creative Brainstorm new strategy, tactics and product features Collaborate with creative team, strategy partners and clients
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Amy Culver! !

Junior Copywriter! ! ! ! ! ! 2001-2003 Write copy and collaborate with Creative Director and Art Director. Develop creative for new and existing products Check communications for product accuracy and consistency Maintain brand standards, including voice and tone RR Donnelley, Richmond, VA ! ! ! ! 2000-2001 Proofreader Proofread documents to customer specications, manage style templates and maintain quality control for typesetters. Ensure proper style and content for print and SEC ling Assist Customer Service and Manufacturing when necessary GE Financial Assurance, Richmond, VA ! 2000 Organizational Communications Intern Assist Vice President of Organizational Communications in creating and editing documents for company-wide distribution. Write weekly bulletins about global and domestic business transactions Create training materials for internal writing course EDUCATION BA, English, Virginia Commonwealth University, Richmond, VA Numerous training classes on copywriting, creative strategy, inuence, negotiation, project management and leadership. PROFESSIONAL CERTIFICATIONS Certied Direct Marketer (CDM), Interactive Marketing Institute at VCU TECHNICAL SKILLS AdobeIndesign, Photoshop, Acrobat ApplePages, Numbers, Keynote, Mail MicrosoftWord, Excel, Powerpoint, Outlook

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