25/8/2013

Building a Case (i)

AB0602
WEEK 3 SEMINAR 1
(i) CONSTRUCTING SOUND ARGUMENTS (ii)RHETORIC & ORGANISATION OF

PERSUASIVE MESSAGES

Building a Case (ii)

Activity 1: Context
TJ Wong is Chief Assistant to Stephen Kasmaro, VP of Sales at

International Bearings, Inc (IBI).

IBI produces ball bearings for a range of vehicles Kasmaro is a transformational leader full of enthusiasm & always

involved in scouting new business Wong a piece of paper.

Wong is accompanying Kasmaro to the airport when Kasmaro passes Kasmoro says Look this over, I did it in a hurry so there may be

some flaws in my logic. I want to use this argument during my meeting in France tomorrow. Send me an e mail tonight with your critique and any suggestions you have for strengthening my argument.

Activity 1: Memo
Reliability of IBI ball bearings & resulting satisfied customers
According to the IBI Customer Service

Activity 1
Work in groups and critique Kasmaros argument,

based on Toulmins model (figure 1).

Suggest ways that he could strengthen the argument

Department, over a 2-year period, only 1 out of every 100 customers complained about bearing failure This shows that 99 out of 100 IBI customers are satisfied. Therefore, IBI bearings are highly reliable.
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based on both models (figures1 & 2)

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Activity 2: Discussion
1. 2. 3. 4. 5. 6. 7. 8.

Activity 3: Persuasive Scenarios

Would you need to be persuaded to do the following? 2. If so, what kind of reader benefits would persuade you?
1.

What is persuasion? When is persuasion needed? How does one persuade? What are reader benefits? Why are they important & how do they work? How do we identify them? How do they help the writer achieve his goals? Why is it necessary to address reader concerns?

Activity 3: ctd. (ii)

Give up a week day evening 2 weeks before the final exams to attend a

Activity 3: ctd. (iii)

Choose one scenario that you would need

talk on the importance of communication in the workplace, given by a reputable university lecturer.
Give up a weekday evening 2 weeks before the final exams to attend a

persuasion for, what would your concerns be, and how can these concerns be minimised?

talk on how to write an effective resume and cover letter, given by a reputable university lecturer.
Give up a weekday evening at the beginning of the semester to help

orientate new students to university life.

Spend an hour each week providing free tuition to some neighbourhood

children.
,

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Activity 4: Drafting a Short Email

Based on your discussion from the previous activity

write a short persuasive message to the student body in general Your aim is to persuade students to volunteer Critique another groups e mail Post on Discussion Board