Index

1. Discount Pricing Shop at www.ebay.in with your MasterCard or maestro get 5% off on every purchase.(ET) 2. Types of consumer products Convenience-Tide(ET) Shopping Product Blackberrys (HT) Speciality Product- Bvlgari watch (BT) Unsought goods-Bajaj Allianz (HT) 3. Market Skimming i-Phone 5 (MM) 4. Bundle Priciing Sunday refined oil 5ltrs+Basmati Rice+ Sugar2kg combined MRP Rs.1250 our Price Rs:729(HT) 5. Patents Patenting from India for global, local markets (ET) 6. Discount Allowance Pricing Bombay times- Readers offer.(BT) 7. Types of Buying decision behaviour Complex Buying- Cars (HT) Variety Seeking Buying- Loreal Shampoo (BT) Dissonance Buying- Furniture (BT) Habitual- Pepsodent (HT) 8. International Pricing Going abroad? Switch to Idea. (ET) 9. Direct Selling Direct selling unshackling the potential (Mint) 10. Mobile Marketing Revolution on Mobile (Brand Equity) 11. Public Relation CERAs financial statements.(ET) 12. Problem Recognition and Product diversification HUL, Nestle to extend Knorr maggi into Oats.(ET) 13. Mission and Vision Tata Motors in recast mode aims to become No.2 in Cars (Tata Motors vision 2013) (ET) 14. Franchises & Distributors Gili inviting frenchisees and distributorsc(ET) 15. Brand Loyalty ET Now- Indias No.1 Stock Market channel.(TOI) 16. Non-Personal Communication channels Nach Baliye 5 (MM) 17. Selective Distribution Vijay Sales-Indias biggest consumer fair of electronics & Home appliances (MM) 18. Cult Brand I-Phone(TOI) 19. Marketing Myopia Kayam Churna(BT) 20. Reminder Advertising Widest range of Air conditioners (MM) 21. Opportunity Amul to set up Rs.140 Cr. Dairy unit in Thane(ET)

22. Repositioning M&Ms new logo marks latest shift.(ET) Diet Pepsi quietly changes sweetner(ET) 23. Brand Extension Vespa(TOI) 24. Extreme Marketing (Brand Equity) 25. Creative Marketing Doves 3D card- (Times Life(TOI)) 26. Execution Style Fed-ex(TOI) 27. Brand Personality Rado- Hrithik Roshan ( TOI) 28. 4Ps of Marketing The genius of glucose(Brand Equity) 29. Evoked Set Miscellaneous product lines ranked(Brand Equity) 30. Marketing Research / Descriptive Research India will have 164M Mobile Internet users by March 2015.(ET) 31. Captive Product Pricing SSK Mobile Accessories(TOI) 32. Brand Ambassador Ajay Devgan is Brand Ambassador for Hajmola(ET)/ Celebrity Endorsing TV ads. 33. Acquisition Cargill buys Wipros Sunflower Vanaspati (ET) 34. Co-Branding KFC Zing Kong Box (Leaflet in TOI) 35. Distribution Outlets Rotary watch(TOI) 36. Informative Advertising The elixir of agelessness (Special Promotion) (BT) 37. TV Ads Brands brings television Ads to life to double Impact(ET) 38. Promotion Mix/Marketing Communication Mix Taj Hotels and Palaces-Taj Safaris (Mint) 39. Product Line Saffola muesli (TOI) 40. Premium Brand Rolex-(ET) 41. Joint Ventures M&M and the art of growing with JVs(ET) 42. Product Development Alive app(TOI) Samsung Plans Tizen-Based Handsets (ET) 43. Brand Extension Medimix Journey from ayurvedic soap to handwash.(ET) 44. Digital Marketing-Challenges Digital Strategy does not equal like strategy(Brand Equity) Theres a thriving Online grey Mkt for US Brands.(ET) 45. Re-Branding Asian Paints gets a new brand identity.(TOI) 46. Niche Marketing Worlds most expensive cars(ET)

47. Customer Centered Marketing Central Banks are watching your google searches to spot the trend(ET) 48. Product Mix / Product Portfolio Vicco Laboratories (TOI) 49. Market Penetration Maruti Readies plan for LCV Foray(ET) 50. Creative Concepts Baby Steps to creativity (Brand Equity) 51. Advertising Strategy BEst, BEkaar and Bewildered (Brand Equity) 52. Exclusive Distribution Being Human Clothing(ET) 53. Market Leader Chinas lennovo set to be worlds largest PC maker(TOI) 54. Word of Mouth Book Review(Brand Equity) 55. Promotion POGO gets bookish(HT) 56. Market Challenges Vodafone goes Desi (Brand Equity) 57. Ambush Marketing Headphones: Aid to success or just Rude?(ET) 58. Frontal Attack Strategy Apple vs Google vs Facebook vs Amazon(Mint) 59. Strategic Planning ESPN to Sell ads on DD for India-Pak Series(ET) 60. Corporate Social Responsiblity Gitanjali Fund raiser in aid of vocational health and educational projects.(BT) 61. CRM and Brand Ethnicity Emirates (ET) 62. BCG Matrix of Bollywood. Pictures-HT Cafe and TOI 63. Brand Value/Brand Equity Dhoni Loses form on corporate pitch Too.(ET) 64. Good Competitors Apple and google join forces to roll out $500-m bid for Kodak Patents(ET) 65. Service Marketing Axis Direct(TOI) 66. Product Innovation Audi unveils upgraded version of Q5(ET) Technology-led innovationThe Japanese way(ET) 67. Opinion Leader Utility player like Jadeja should be nurtured- Sourav Ganguly (HT) 68. Ethics Walmart Bribes its Way into Mexico(ET) 69. Market Offering Reliance digital(TOI) 70. Competitive Advantage Airtel-Business apps that create more smiles per cubicle#8(ET) 71. Penetration(Pricing) With 4G Launch, Price War set for a Return in Telecom.(ET) Dell looks to tap opportunities in Healthcare Biz here(ET) 72. Marketing Planning How Facebook plans to hit the next Billion.(ET)

73. Product Concept 2012 Bike of the Year-Bajaj Pulsar 200NS(Brand Equity) Car maker of the year M&M (Brand Equity) 74. Globalization The Big Brand Entries in 2012.( Brand Equity) 75. Environmental Sustainability Carbon Barometer-BSE carbon Index (ET) 76. B2B Diamondpower cables, conductors, transaformers and towers (MM) 77. Substitute Goods LPG short supply fires up sale of induction cookers(ET) 78. Contract Manufacturing Infosys to Reorient India Biz to Pvt Sector(ET) 79. Pull Strategy Indias official Oscar entry-Barfi! (BT) 80. Societal Responsibility Advertisers may stop stereotyping Women.(ET) 81. Mega Brand Starbucks opens its first store in India(Mint) 82. Wholly owned Subsidy Standard Chartered Bank India.(ET) 83. Demographic Targeting Rowdy and Proud(Brand Equity) ------------------------------------------------------------------------------------------------------------------------------------*ET=The Economic Times, TOI=Times Of India, MM=Mumbai Mirror, HT=Hindustan Times

Project Submitted byAkshaya Mali Ankit Kabra Jennis Soni Maya Singh Niraj Yeole Ritika Singh