INTERNATIONAL UNIVERSITY School of Computer Science and Engineering

PROJECT REPORT Course IT541 - E-COMMERCE

Date: October 25, 2013 Student Name: Do Nhu Tai Topic (1.4): B2B, B2C and C2C Model in Vietnam Student ID: MITM05016

1. Introduction Internet was born in 1971 marked by the ARPNET network of the U.S. go ernment. It has soon had a h!ge im"a#t to a$$ $ife areas% es"e#ia$$y in the #ommer#e. The origina$ #on#e"t of e#ommer#e emerged in the $ate 197&s by 'i#hae$ A$dri#h. The ()( mode$ ne*t was $a!n#hed in 19+) by ,ran#e T-$-#om. (). was in 19+/ by 0ateshead SIS 1 Tes#o. In "arti#!$ar% it has f$o!rished from 199& by the ad ent of the 2TTP network "roto#o$. E3#ommer#e s!##eeds o er the wor$d ia the big names s!#h as Ama4on% e(ay% et#. It s"reads to 5ietnam in the trend of integration and infrastr!#t!re of the Internet in#reasing$y im"ro ed. 617 In )&&& 8 )&1&% it is a hinge de#ade to form e3#ommer#e in 5ietnam. 'any b!sinesses ha e estab$ished websites for sa$e or other b!sinesses engaged in se$$ing goods. 'any "ayment mode$s were born as Internet (anking% S'S (anking% 'obi i% Ngan 9!ong% et#. The ad ent of the e$e#troni# transa#tions $aw and the information te#hno$ogy $aw #ontrib!tes to im"ro e e3#ommer#e. .ons!mers% es"e#ia$$y the yo!ng in big #ities ha e been ra"id #hanges in the !se of the Internet for e eryday $ife. 6)7. ,ig!re 1 shows that firms are in#reasing$y interested in the a""$i#ation of information te#hno$ogy in their o"erations:

Figure 1: The website possession situation of firms throughout the years [2 ,ig!re ) shows the re en!e growth from the e$e#troni# media:

Figure 2: The re!enue trends from the ele"troni" media [2 5ietnam has estab$ished some ty"i#a$ e3#ommer#e mode$s with in#reasing$y "romising de e$o"ment. In this re"ort% we ana$y4e three e3#ommer#e kinds ()(% (). and .). in 5ietnam.

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2. Details 2.1. Business-To-Customer (B2C) (y definition% (). e3#ommer#e mode$ fo#!ses on trade between firms and #!stomers. This is the mode$ most #ommon$y !sed in e3#ommer#e. 5ietnam now has many firms a""$ying this mode$ by b!i$ding website. This "a"er s!r eys website sho"t!oitho.#om. n. ,ig!re ; shows that the o"erationa$ mode$ of this website:
Owner Transport
m ark etin g m ang ep rod ucts s upp ort 1 4/7 C ash ba nktran s fer pa ym ent (ng anluon g ,ba okim )

Payment

shoptretho.com.vn

trackingorders/ return g ood s

Customer

find / pu rch as e / com m ent g oods

Figure #: $peration Model of website shoptretho%"om%!n .!stomer goes to the website to iew "!r#hase items for yo!r baby or fami$y. <n the website a $ot of information he$" #!stomers to se$e#t the a""ro"riate #ategories% s!#h as images% te*t% animation ... The website a$so has on$ine #o!nse$ing staff from +am to )) "m e ery day week. Ne*t% #!stomer #hooses the fa orite "rod!#ts and "ayments in #ash% bank transfer% baokim% ngan$!ong. The #om"any wi$$ be shi""ing to their address. .!stomers #an tra#k order stat!s. ,ig!re / shows the interfa#e of the firm website:

Figure &: 'nterfa"e of website shoptretho%"om%!n < era$$% the site has more ad antages than traditiona$ #ommer#ia$ s!#h as a#ti ity time 1/17% the n!mber of di erse #$ients% gi ing s!""ort to #!stomers in se$e#tion% the ad ertising =!i#k !"date on b!siness strategy and f$e*ib$e "ayment. 2.2. Customer-To-Customer (C2C) .). mode$ he$"s #!stomers #an e*#hange goods ea#h other d!e to retai$ demand or items no $onger in !se by #!stomers. >ebsite #hodient!. n #$ear$y ref$e#ts the #hara#teristi#s of this mode$. ,ig!re ? shows the o"erationa$ mode$ of the >ebsite #hodient!. n:

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Owner

m ark etin g /as ses s reliab ility /ch eck tra ns actions C ash ba nktran s fer pa ym ent (ng anlu on g ,ba okim )

Payment

chodientu.vn

m ark etin g /s elling /m ana ge s tore

Customer

bu ying /pa ym ent/findprod ucts/ch eck reliab ility

Figure (: $perational Model of website shoptretho%"om%!n .!stomers ha e two main ro$es as b!yers and se$$ers. Se$$ers b!i$d their store@ show information of the "rod!#t to se$$@ "!t ad ertisement and forms of "ayment. >ebsite #o$$e#ts items and "!t them in ea#h #ategory. ,ig!re A shows the interfa#e >ebsite as we$$ as the "resentation of goods:

Figure ): 'nterfa"e of website "hodientu%!n (!yers go to website and iew "rod!#ts% dea$ "ri#e on$ine. (!yers wi$$ a$so iew the se$$erBs re$iabi$ity with f$e*ib$e "ayment methods. In "arti#!$ar% the website a$so "ro ides re$iab$e "ayment method .oC D.ash on Ce$i eryE to he$" #!stomers when "aying for goods. 2.3. Business-To-Business (B2B) ()( mode$ in e3#ommer#e he$" to take "$a#e transa#tions between b!sinesses. ()( with e3 market"$a#e was formed in 5ietnam in )&&? marked by the website e# n.#om. The re"ort s!r eys 5iTP3'arket"$a#e whi#h has sti$$ ibrant a#ti ities. ,ig!re 7 shows the o"erationa$ mode$ of 5iTP3'arket"$a#e:

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T ra ns port r e!u ire m e nts T ra ns port s ig n ed

" #ch an g e ord ers $ e ek in gc oop era t ion

y n a p m o c t h g i e r F

T ruc km an ag e m e nt %ri&in gm a na g e m e nt Cu st om e r 'a na g e m e nt T ra ns p ort s che du lin g T ra ns p ort s e r& ic es

T ra ns port ( pt im i) at ion T ra ns port ' on itor " co nom ic * na ly s is

Figure *: $perational Model of ViT+,Mar-etpla"e It #onsists of three main mod!$es to s!""ort trans"ort #om"anies and "artner #om"anies. 5iTP3 'arket is the mod!$e to "ro ide information abo!t trans"ort #om"anies. The "artner #om"anies go to website and sear#h s!itab$e #om"anies. 5iTP3.a$endar he$"s to monitor the trans"ort orders. 5iTP3 <"timi4ation he$"s to o"timi4e trans"ort #osts in order to red!#e "ri#e. ,ig!re + shows interfa#e of 5iTP3.a$endar:

Figure .: 'nterfa"e of ViT+,Calendar 3. Conclusion Thro!gh the s!r ey% the re"ort shows that E3#ommer#e in 5ietnam has made signifi#ant "rogress. The ()(% ().% .). mode$s "romise growth "otentia$ in the f!t!re. In (). and .).% firms rea$$y are interested in a""$ying e3#ommer#e. In ()(% asso#iations ha e more a#ti e ro$es in fo#!sing the same ind!stry s!""$y #hain to b!siness needs. REFERENCE 617. >iki"edia.#om% /,"ommer"e% htt":11en.wiki"edia.org1wiki1E3#ommer#e 6)7. 5E.ITA% The e"ommer"e Vietnam 2011 1eport% htt":11www. e#ita.go . n1defa!$t.as"*F "ageGdo#!mentHdoGdetai$Hfie$dG1/HidG1+?

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