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The Summary.

Royle-Lytton Foods is a British producer of frozen poultry products. They are going to expand by entering new markets. The ersian !ulf" especially #uweit might become one of the best importers of their products" because $rabs prefer poultry to other kinds of meat. Rutherford" the %ales &anager of Royce-Lytton Foods came to #uweit to ha'e a meeting with %heikh %ayid" the &anaging (irector of #uweit Trading )ompany. #T) has many food stores all among the $rab world. The aim of Rutheford is to negotiate the terms of the deli'ery contract and their potential future collaboration.

II.

The Problem.

Rutheford has to conclude the contract with KTC.

III. The Cast of Characters.


*. 0. 3. 4. 5. +ohn Rutherford , -uropean sales manager" Royce-Lytton Foods .RLF/ $ntony 1ewton , )ommercial $ttach2" British -mbassy" #uwait %heikh %ayid , &(" #uwait Trading )ompany .#T)/ Royle-Lytton Foods - British producer of frozen poultry products #uweit Trading )ompany , one of the biggest food retailers in the !ulf .also owns factories" hotels and so on/

V. The Issues.
RLF wants to enter the Arabian market but there are some cultural differences that may stand on their way. John Rutherford wants to sign a contract with Sheikh Sayid but the amount of fro en !oultry KTC wants to get seems to be "ery large for a trial lot. RLF is interested in business "enture with KTC but they seem to work in too slow !ace.

VI. The Options.


Fully approve the offer of KTC to start the cooperation with a large lot of frozen poultry ! "#F enter the new promising mar$et l

%e can face some cultural problems &ealing with 'rabian company "#F increase their sells an& profits %e can(t be absolutely sure that KTC is a reliable company an& we &on(t lose our lot of frozen poultry somewhere in Kuweit

"#F obtain goo& reputation among 'rabian Countries )for being a supplier for such a big company as KTC* +. Partly approve the offer of KTC an& start the cooperation with a small lot of frozen poultry

"#F enter the new promising mar$et

%e can face some cultural problems &ealing with 'rabian company "#F increase their sells an& profits %e can(t be absolutely sure that KTC is a reliable company an& we &on(t lose our lot of frozen poultry somewhere in Kuweit "#F obtain goo& reputation among 'rabian Countries )for being a supplier for such a big company as KTC* IV. The Chronology.
%heigh %ayid agrees to import a large batch of frozen poultry Rutherford meets 1ewton again outside the hotel and they continue their con'ersation Rutherford gi'es %heigh %ayid a short brief on Royle-Lytton Foods company Rutherford meats 1ewton outside a hotel in #uweit and they ha'e a brief con'ersation on how $rabs do business.