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software published by Palo Alto Software, Inc. Names, loc ations and numbers may have been
changed, and substantial portions of the original plan text may have been omitted to preserve
confidentiality and proprietary information.
You are welcome to use this plan as a starting point to create your own, but you do not have
permission to resell, reproduce, publish, distribute or even c opy this plan as it exists here.
Requests for reprints, ac ademic use, and other dissemination of this sample plan should be emailed
to the marketing department of Palo Alto Software at marketing@paloalto.com. For product
information visit our website: www.paloalto.com or call: 1-800-229-7526.
Copyright Palo Alto Software, Inc., 1995-2009 All rights reserved.
Confidentiality Agreement
Table of Contents
1.0 Executive Summary.............................................................................................................................1
Chart: Highlights ......................................................................................................................2
1.1 Mission........................................................................................................................................2
1.2 Objectives ...................................................................................................................................2
2.0 Company Summary.............................................................................................................................2
2.1 Company Ownership .................................................................................................................3
2.2 Start-up Summary ......................................................................................................................3
Table: Start-up .........................................................................................................................3
Table: Start-up Funding ..........................................................................................................4
Chart: Start-up .........................................................................................................................5
3.0 Products ...............................................................................................................................................5
4.0 Market Analysis Summary..................................................................................................................5
4.1 Market Segmentation ................................................................................................................6
Chart: Market Analysis (Pie) ..................................................................................................6
Table: Market Analysis ...........................................................................................................6
4.2 Target Market Segment Strategy.............................................................................................6
4.3 Industry Analysis .........................................................................................................................7
5.0 Strategy and Implementation Summary ............................................................................................7
5.1 Competitive Edge ......................................................................................................................7
5.2 Sales Strategy............................................................................................................................8
5.2.1 Sales Forecast ..............................................................................................................8
Chart: Sales Monthly......................................................................................................9
Table: Sales Forecast ...................................................................................................9
5.3 Milestones ................................................................................................................................10
Table: Milestones..................................................................................................................10
6.0 Management Summary ....................................................................................................................10
6.1 Personnel Plan.........................................................................................................................10
Table: Personnel ...................................................................................................................11
7.0 Financial Plan ....................................................................................................................................11
7.1 Important Assumptions............................................................................................................11
Table: General Assumptions ...............................................................................................11
7.2 Break-even Analysis................................................................................................................12
Chart: Break-even Analysis .................................................................................................12
Table: Break-even Analysis .................................................................................................12
7.3 Projected Profit and Loss .......................................................................................................13
Table: Profit and Loss ..........................................................................................................13
7.4 Projected Cash Flow...............................................................................................................14
Chart: Cash ...........................................................................................................................14
Table: Cash Flow..................................................................................................................15
7.5 Projected Balance Sheet ........................................................................................................16
Table: Balance Sheet ...........................................................................................................16
7.6 Business Ratios .......................................................................................................................16
Table: Ratios .........................................................................................................................17
Table: Sales Forecast ...............................................................................................................................1
Table: Personnel ........................................................................................................................................2
Table: General Assumptions ....................................................................................................................3
Table: Profit and Loss ...............................................................................................................................4
Page 1
Table of Contents
Table: Cash Flow .......................................................................................................................................5
Table: Balance Sheet ................................................................................................................................6
Page 2
Low overhead.
Highest quality product and service.
BOG's sales strategy will be targeted at obtaining both the individual and corporate clients
through word-of-mouth referrals. Customers will be able to plac e an order at the office, over the
phone or via the website.
Financials
BOG's start-up costs will include all the equipment needed for the home-based office, legal
fees, website creation, and start-up advertising. The home office equipment will be the largest
chunk of the start-up expenses. This equipment includes a computer system, fax mac hine, office
supplies, cellular phone, and pager. Additionally, there will be the installation of a broadband
connection, and furniture for the home office. Total start-up expenses are expec ted to be
$28,000, all of which will be provided through Susan Presento's own equity.
The Break-even Analysis indicates BOG will need to sell approximately $4,900 per month to break
even. BOG expec ts to earn approximately $14,000 in year two and $21,000 in year three.
Page 1
1.1 Mission
The Basket of Goodies' mission is to create the finest gift baskets available. We exist
to attrac t and maintain c ustomers. When we adhere to this maxim, everything else will fall into
plac e. Our products and services will exceed the expec tations of our customers.
1.2 Objectives
The objectives for the first three years of operation include:
1.
2.
3.
Page 2
Table: Start-up
Start-up
Requirements
Start-up Expenses
Legal
Stationery etc.
Brochures
Consultants
Office Supplies
$300
$100
$200
$1,500
$100
General Supplies
Website Creation
Mailings
$250
$500
$400
$3,350
Start-up Assets
Cash Required
Start-up Inventory
Other Current Assets
$22,650
$0
$0
Long-term Assets
Total Assets
$2,000
$24,650
Total Requirements
$28,000
Page 3
$3,350
$24,650
$28,000
Assets
Non-cash Assets from Start-up
Cash Requirements from Start-up
Additional Cash Raised
Cash Balance on Starting Date
$2,000
$22,650
$0
$22,650
Total Assets
$24,650
$0
$0
$0
$0
$0
Capital
Planned Investment
Investor 1
Other
Additional Investment Requirement
$28,000
$0
$0
$28,000
($3,350)
Total Capital
$24,650
$24,650
Total Funding
$28,000
Page 4
3.0 Products
BOG sells gourmet, hand-assembled gift baskets. Their premier baskets are: smoked fish
basket, fruit basket, pasta dinner basket, and picnic basket that has caviar, crac kers, fruit,
and smoked fish. BOG also offers a custom basket which allow customers to pick items from a list
and BOG will assemble the basket with their custom ingredients.
For the customer baskets, BOG will provide a list of options grouped into four
different categories. The customer then chooses two items from eac h of the four categories and
the gift basket is made for them. BOG highlights four previously mentioned premier baskets. In
addition to these, BOG will typically have one or two spec ials, often seasonally based.
Page 5
2.
Individuals- The individuals are people who are looking to give a friend, relative,
colleague, etc., a gift basket as a gesture of goodwill. These customers typically do
not have a specific type of gift basket in mind when they look at BOG's product offerings,
they just want to give a gift.
Corporate- The corporate customer is typically buying the basket for a colleague at
work, either as a sign of appreciation, for a special event, or as a thank you for a
customer. The corporate market can be further broken down to banks, health c are,
employment gifts, real estate, apartments, special events/promotions, corporate
headquarters, hotels/vac ation resorts, and automobile dealerships.
Growth
8%
12%
8.09%
Year 1
Year 2
Year 3
Year 4
Year 5
14,258
298
14,556
15,399
334
15,733
16,631
374
17,005
17,961
419
18,380
19,398
469
19,867
CAGR
8.00%
12.01%
8.09%
2.
3.
4.
5.
6.
Similar gift basket type retail stores: There are several of these stores loc ated in
Salem. These competitors offer a wide range of gift baskets, however none of them are
concentrating on the higher end, gourmet product line.
Nut/fruit companies: There are several stores that concentrate on nuts and or fruit
baskets.
Bath product gift basket companies: There is currently one gift basket company that
concentrates on bath products. Bath products have a slightly smaller population of people
who appreciate these products (as women predominately appreciate bath products
more then men do).
Regional gift basket: There is one retailer that sells gift baskets composed of loc al
products. These type of baskets tend to appeal to people that are buying gifts for people
that are not from this area.
Candy gift baskets: There are several candy stores that offer, as one on their
products, a candy gift basket. Similar to the bath products basket, candy typically
appeals to women a bit more so then men.
Florists: Flowers are a similar product that competes with gift baskets. Once again
flowers tend to appeal to women more so then men.
The purchasing of gift baskets is very "seasonal." More than half of the gift basket
purchasing oc curs during a wide variety of holidays.
2.
BOG's overhead is particularly low bec ause it is a home-based business. Most of the
competition is based in retail shopping areas. While they receive more walk-by traffic
and therefore higher sales numbers, their rent is a large monthly expense. BOG avoids this
large expense by having the business run out of Susan's home. Additionally, Susan will
be using a modified version of just-in-time (JIT) inventory and assembling. Susan's
husband passes by the 90% of Susan's vendors on his way home from work and is able
to pick up needed inventory. This significantly lowers shipping and carrying costs for
inventory. BOG will have some of the standard baskets in stoc k for walk-by orders, but
will try not to have large amount in overhead.
Unrelenting desire for the highest quality product and service. This market space is
already crowded, a medioc re gift basket service will not succeed, so there must be
some sort of differentiation. Susan only uses the finest quality ingredients and can
afford to bec ause of her low overhead. Additionally, she always follows the maxim that
the customer must be 100% satisfied. That means she is willing to lose money in the
short run if nec essary to please a customer, confident that in the long run that this is
a wise business dec ision.
Year 2
Year 3
Sales
Individuals
Corporations
Total Sales
$33,640
$9,905
$43,545
$64,575
$28,744
$93,319
$78,452
$31,458
$109,910
Year 1
$11,484
$3,505
$14,989
Year 2
$18,474
$7,854
$26,328
Year 3
$24,124
$9,898
$34,022
Page 9
2.
3.
4.
5.
Business plan completion. This will be done as a road map for the company. While BOG
does not need a business plan to raise capital, it will be an indispensable tool for the
ongoing performance and improvement of the company.
Set up office.
Production of broc hure and website.
BOG's 100th basket.
BOG's first profitable month.
Table: Milestones
Milestones
Milestone
Business plan completion
Set-up office
Production of brochure and
website
BOG's 100th basket
Totals
Start Date
1/1/2001
1/1/2001
1/1/2001
End Date
1/1/2001
1/1/2001
2/1/2001
Budget
$0
$0
$0
Manager
Susan
Susan
Susan
Department
Marketing
Department
Department
3/1/2001
3/1/2001
$0
$0
Susan
Department
Table: Personnel
Personnel Plan
Susan
Part-time employee
Other
Total People
Year 1
$24,000
$7,500
$0
2
Year 2
$24,000
$15,000
$0
2
Year 3
$24,000
$15,000
$0
2
Total Payroll
$31,500
$39,000
$39,000
Year 1
1
10.00%
Year 2
2
10.00%
Year 3
3
10.00%
10.00%
25.42%
0
10.00%
25.00%
0
10.00%
25.42%
0
Page 11
$4,915
Assumptions:
Average Percent Variable Cost
Estimated Monthly Fixed Cost
34%
$3,223
Page 12
Year 1
$43,545
$14,989
$0
$14,989
Year 2
$93,319
$26,328
$0
$26,328
Year 3
$109,910
$34,022
$0
$34,022
Gross Margin
Gross Margin %
$28,556
65.58%
$66,991
71.79%
$75,888
69.05%
Expenses
Payroll
Sales and Marketing and Other Expenses
Depreciation
Leased Equipment
Utilities
Insurance
Rent
$31,500
$1,200
$655
$0
$0
$600
$0
$39,000
$1,200
$672
$0
$0
$600
$0
$39,000
$1,200
$672
$0
$0
$600
$0
$4,725
$0
$5,850
$0
$5,850
$0
$38,680
$47,322
$47,322
($10,124)
($9,469)
$0
$0
$19,669
$20,341
$0
$4,917
$28,566
$29,238
$0
$7,261
Net Profit
Net Profit/Sales
($10,124)
-23.25%
$14,752
15.81%
$21,305
19.38%
Payroll Taxes
Other
Total Operating Expenses
Page 13
Page 14
Year 2
Year 3
$43,545
$43,545
$93,319
$93,319
$109,910
$109,910
$0
$0
$0
$0
$0
$0
$0
$0
$0
$43,545
$0
$0
$0
$0
$0
$0
$93,319
$0
$0
$0
$0
$0
$0
$109,910
Year 1
Year 2
Year 3
$31,500
$18,916
$50,416
$39,000
$42,516
$81,516
$39,000
$47,978
$86,978
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$50,416
$0
$0
$81,516
$0
$0
$86,978
($6,871)
$15,779
$11,803
$27,582
$22,932
$50,515
Cash Received
Cash from Operations
Cash Sales
Subtotal Cash from Operations
Additional Cash Received
Sales Tax, VAT, HST/GST Received
New Current Borrowing
New Other Liabilities (interest-free)
New Long-term Liabilities
Sales of Other Current Assets
Sales of Long-term Assets
New Investment Received
Subtotal Cash Received
Expenditures
Expenditures from Operations
Cash Spending
Bill Payments
Subtotal Spent on Operations
Page 15
Year 2
Year 3
Current Assets
Cash
Inventory
Other Current Assets
Total Current Assets
$15,779
$3,507
$0
$19,286
$27,582
$4,283
$0
$31,865
$50,515
$4,072
$0
$54,587
Long-term Assets
Long-term Assets
Accumulated Depreciation
Total Long-term Assets
Total Assets
$2,000
$655
$1,345
$20,631
$2,000
$1,327
$673
$32,539
$2,000
$1,999
$1
$54,588
Year 1
Year 2
Year 3
Accounts Payable
Current Borrowing
Other Current Liabilities
$6,105
$0
$0
$3,261
$0
$0
$4,004
$0
$0
$6,105
$3,261
$4,004
Long-term Liabilities
Total Liabilities
$0
$6,105
$0
$3,261
$0
$4,004
$28,000
$28,000
$28,000
($3,350)
($10,124)
$14,526
($13,474)
$14,752
$29,278
$1,278
$21,305
$50,584
$20,631
$32,539
$54,588
Net Worth
$14,526
$29,278
$50,584
Assets
Paid-in Capital
Retained Earnings
Earnings
Total Capital
Page 16
Year 2
114.30%
Year 3
17.78%
Industry Profile
17.90%
17.00%
0.00%
93.48%
6.52%
100.00%
13.16%
0.00%
97.93%
2.07%
100.00%
7.46%
0.00%
100.00%
0.00%
100.00%
4.60%
37.10%
52.80%
47.20%
100.00%
29.59%
0.00%
29.59%
70.41%
10.02%
0.00%
10.02%
89.98%
7.34%
0.00%
7.34%
92.66%
33.90%
28.00%
61.90%
38.10%
Percent of Sales
Sales
Gross Margin
100.00%
65.58%
100.00%
71.79%
100.00%
69.05%
100.00%
0.00%
88.87%
0.00%
-23.25%
55.98%
0.00%
21.08%
49.55%
0.00%
25.99%
72.70%
2.20%
4.00%
3.16
9.77
13.63
1.81
2.58
29.59%
-69.69%
-49.07%
8.46
10.02%
67.18%
60.45%
12.61
7.34%
56.47%
52.33%
1.33
61.90%
6.30%
16.60%
Sales Growth
Percent of Total Assets
Inventory
Other Current Assets
Total Current Assets
Long-term Assets
Total Assets
Current Liabilities
Long-term Liabilities
Total Liabilities
Net Worth
Main Ratios
Current
Quick
Total Debt to Total Assets
Pre-tax Return on Net Worth
Pre-tax Return on Assets
Additional Ratios
Year 1
Year 2
Year 3
-23.25%
-69.69%
15.81%
50.38%
19.38%
42.12%
n.a
n.a
10.80
4.10
27
2.11
6.76
12.17
43
2.87
8.14
12.17
27
2.01
n.a
n.a
n.a
n.a
0.42
1.00
0.11
1.00
0.08
1.00
n.a
n.a
$13,181
0.00
$28,605
0.00
$50,582
0.00
n.a
n.a
0.47
30%
2.58
3.00
0.00
0.35
10%
8.46
3.19
0.00
0.50
7%
12.61
2.17
0.00
n.a
n.a
n.a
n.a
n.a
Activity Ratios
Inventory Turnover
Accounts Payable Turnover
Payment Days
Total Asset Turnover
Debt Ratios
Debt to Net Worth
Current Liab. to Liab.
Liquidity Ratios
Net Working Capital
Interest Coverage
Additional Ratios
Assets to Sales
Current Debt/Total Assets
Acid Test
Sales/Net Worth
Dividend Payout
Page 17
Appendix
Table: Sales Forecast
Sales Forecast
Sales
Individuals
Corporations
Total Sales
Direct Cost of Sales
Individuals
Corporations
Subtotal Direct Cost of Sales
Month 1
Month 2
Month 3
Month 4
Month 5
Month 6
Month 7
Month 8
Month 9
Month 10
Month 11
Month 12
0%
$0
$0
$1,245
$1,854
$1,987
$2,854
$3,254
$3,475
$3,654
$3,758
$4,014
$7,545
0%
$0
$0
$0
$0
$75
$1,320
$187
$2,041
$421
$2,408
$564
$3,418
$745
$3,999
$887
$4,362
$998
$4,652
$1,014
$4,772
$1,645
$5,659
$3,369
$10,914
Month 1
$0
$0
$0
Month 2
$0
$0
$0
Month 3
$621
$35
$656
Month 4
$751
$64
$815
Month 5
$812
$158
$970
Month 6
$1,354
$225
$1,579
Month 7
$1,547
$354
$1,901
Month 8
$1,354
$321
$1,675
Month 9
$1,345
$351
$1,696
Month 10
$1,345
$352
$1,697
Month 11
$154
$658
$812
Month 12
$2,201
$987
$3,188
Page 1
Appendix
Table: Personnel
Personnel Plan
Month 1
$2,000
$0
$0
Month 2
$2,000
$0
$0
Month 3
$2,000
$0
$0
Month 4
$2,000
$0
$0
Month 5
$2,000
$0
$0
Month 6
$2,000
$0
$0
Month 7
$2,000
$0
$0
Month 8
$2,000
$1,500
$0
Month 9
$2,000
$1,500
$0
Month 10
$2,000
$1,500
$0
Month 11
$2,000
$1,500
$0
Month 12
$2,000
$1,500
$0
Total People
Total Payroll
$2,000
$2,000
$2,000
$2,000
$2,000
$2,000
$2,000
$3,500
$3,500
$3,500
$3,500
$3,500
Susan
Part-time employee
Other
0%
0%
0%
Page 2
Appendix
Table: General Assumptions
General Assumptions
Plan Month
Current Interest Rate
Month 1
1
10.00%
Month 2
2
10.00%
Month 3
3
10.00%
Month 4
4
10.00%
Month 5
5
10.00%
Month 6
6
10.00%
Month 7
7
10.00%
Month 8
8
10.00%
Month 9
9
10.00%
Month 10
10
10.00%
Month 11
11
10.00%
Month 12
12
10.00%
10.00%
10.00%
10.00%
10.00%
10.00%
10.00%
10.00%
10.00%
10.00%
10.00%
10.00%
10.00%
Tax Rate
Other
30.00%
0
25.00%
0
25.00%
0
25.00%
0
25.00%
0
25.00%
0
25.00%
0
25.00%
0
25.00%
0
25.00%
0
25.00%
0
25.00%
0
Page 3
Appendix
Table: Profit and Loss
Pro Forma Profit and Loss
Month 1
$0
$0
Month 2
$0
$0
Other
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$656
$815
$970
$1,579
$1,901
$1,675
$1,696
$1,697
$812
$3,188
$0
0.00%
$0
0.00%
$664
50.30%
$1,226
60.07%
$1,438
59.72%
$1,839
53.80%
$2,098
52.46%
$2,687
61.60%
$2,956
63.54%
$3,075
64.44%
$4,847
85.65%
$7,726
70.79%
$2,000
$2,000
$2,000
$2,000
$2,000
$2,000
$2,000
$3,500
$3,500
$3,500
$3,500
$3,500
$100
$100
$100
$100
$100
$100
$100
$100
$100
$100
$100
$100
$55
$0
$55
$0
$55
$0
$55
$0
$55
$0
$55
$0
$55
$0
$55
$0
$55
$0
$55
$0
$55
$0
$55
$0
$0
$50
$0
$0
$50
$0
$0
$50
$0
$0
$50
$0
$0
$50
$0
$0
$50
$0
$0
$50
$0
$0
$50
$0
$0
$50
$0
$0
$50
$0
$0
$50
$0
$0
$50
$0
$300
$300
$300
$300
$300
$300
$300
$525
$525
$525
$525
$525
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$2,505
$2,505
$2,505
$2,505
$2,505
$2,505
$2,505
$4,230
$4,230
$4,230
$4,230
$4,230
($2,505)
($2,505)
($1,841)
($1,279)
($1,067)
($666)
($407)
($1,543)
($1,274)
($1,155)
$617
$3,496
EBITDA
Interest Expense
($2,450)
$0
($2,450)
$0
($1,786)
$0
($1,224)
$0
($1,012)
$0
($611)
$0
($352)
$0
($1,488)
$0
($1,219)
$0
($1,100)
$0
$672
$0
$3,551
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
($2,505)
0.00%
($2,505)
0.00%
($1,841)
-139.44%
($1,279)
-62.64%
($1,067)
-44.29%
($666)
-19.47%
($407)
-10.17%
($1,543)
-35.36%
($1,274)
-27.38%
($1,155)
-24.19%
$617
10.91%
$3,496
32.04%
Sales
Direct Cost of Sales
Gross Margin
Gross Margin %
Month 3
$1,320
$656
Month 4
$2,041
$815
Month 5
$2,408
$970
Month 6
$3,418
$1,579
Month 7
$3,999
$1,901
Month 8
$4,362
$1,675
Month 9
$4,652
$1,696
Month 10
$4,772
$1,697
Month 11
$5,659
$812
Month 12
$10,914
$3,188
Expenses
Payroll
Sales and Marketing and Other
Expenses
Depreciation
Leased Equipment
Utilities
Insurance
Rent
Payroll Taxes
Other
Total Operating Expenses
Taxes Incurred
Net Profit
Net Profit/Sales
15%
Page 4
Appendix
Table: Cash Flow
Pro Forma Cash Flow
Month 1
Month 2
Month 3
Month 4
Month 5
Month 6
Month 7
Month 8
Month 9
Month 10
Month 11
Month 12
$0
$0
$0
$0
$1,320
$1,320
$2,041
$2,041
$2,408
$2,408
$3,418
$3,418
$3,999
$3,999
$4,362
$4,362
$4,652
$4,652
$4,772
$4,772
$5,659
$5,659
$10,914
$10,914
Cash Received
Cash from Operations
Cash Sales
Subtotal Cash from Operations
Additional Cash Received
Sales Tax, VAT, HST/GST Received
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$1,320
$2,041
$2,408
$3,418
$3,999
$4,362
$4,652
$4,772
$5,659
$10,914
Expenditures
Month 1
Month 2
Month 3
Month 4
Month 5
Month 6
Month 7
Month 8
Month 9
Month 10
Month 11
Month 12
$2,000
$2,000
$2,000
$2,000
$2,000
$2,000
$2,000
$3,500
$3,500
$3,500
$3,500
$3,500
Bill Payments
Subtotal Spent on Operations
$15
$2,015
$450
$2,450
$496
$2,496
$1,815
$3,815
$1,454
$3,454
$1,618
$3,618
$2,699
$4,699
$2,685
$6,185
$2,111
$5,611
$2,393
$5,893
$2,316
$5,816
$863
$4,363
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
Dividends
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$2,015
$2,450
$2,496
$3,815
$3,454
$3,618
$4,699
$6,185
$5,611
$5,893
$5,816
$4,363
($2,015)
($2,450)
($1,176)
($1,774)
($1,046)
($200)
($700)
($1,823)
($959)
($1,121)
($157)
$6,551
Cash Balance
$20,635
$18,185
$17,009
$15,235
$14,189
$13,989
$13,289
$11,466
$10,507
$9,385
$9,228
$15,779
0.00%
Page 5
Appendix
Table: Balance Sheet
Pro Forma Balance Sheet
Assets
Month 1
Month 2
Month 3
Month 4
Month 5
Month 6
Month 7
Month 8
Month 9
Month 10
Month 11
Month 12
Starting Balances
Current Assets
Cash
Inventory
$22,650
$0
$20,635
$0
$18,185
$0
$17,009
$722
$15,235
$907
$14,189
$1,067
$13,989
$1,737
$13,289
$2,091
$11,466
$1,843
$10,507
$1,866
$9,385
$1,867
$9,228
$1,055
$15,779
$3,507
$0
$22,650
$0
$20,635
$0
$18,185
$0
$17,731
$0
$16,142
$0
$15,256
$0
$15,726
$0
$15,380
$0
$13,308
$0
$12,372
$0
$11,252
$0
$10,283
$0
$19,286
$2,000
$2,000
$2,000
$2,000
$2,000
$2,000
$2,000
$2,000
$2,000
$2,000
$2,000
$2,000
$2,000
$0
$55
$109
$164
$218
$273
$327
$382
$436
$491
$546
$600
$655
$2,000
$24,650
$1,945
$22,580
$1,891
$20,076
$1,836
$19,567
$1,782
$17,923
$1,727
$16,983
$1,673
$17,399
$1,618
$16,998
$1,564
$14,872
$1,509
$13,881
$1,455
$12,706
$1,400
$11,682
$1,345
$20,631
Month 1
Month 2
Month 3
Month 4
Month 5
Month 6
Month 7
Month 8
Month 9
Month 10
Month 11
Month 12
Long-term Assets
Long-term Assets
Accumulated Depreciation
Total Long-term Assets
Total Assets
Liabilities and Capital
Current Liabilities
Accounts Payable
$0
$435
$435
$1,767
$1,402
$1,528
$2,609
$2,615
$2,031
$2,314
$2,294
$653
$6,105
Current Borrowing
Other Current Liabilities
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$435
$435
$1,767
$1,402
$1,528
$2,609
$2,615
$2,031
$2,314
$2,294
$653
$6,105
Long-term Liabilities
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
Total Liabilities
$0
$435
$435
$1,767
$1,402
$1,528
$2,609
$2,615
$2,031
$2,314
$2,294
$653
$6,105
Paid-in Capital
$28,000
$28,000
$28,000
$28,000
$28,000
$28,000
$28,000
$28,000
$28,000
$28,000
$28,000
$28,000
$28,000
Retained Earnings
($3,350)
($3,350)
($3,350)
($3,350)
($3,350)
($3,350)
($3,350)
($3,350)
($3,350)
($3,350)
($3,350)
($3,350)
($3,350)
Earnings
Total Capital
$0
$24,650
($2,505)
$22,145
($5,009)
$19,641
($6,850)
$17,800
($8,128)
$16,522
($9,195)
$15,455
($9,860)
$14,790
($10,267)
$14,383
($11,809)
$12,841
($13,083)
$11,567
($14,237)
$10,413
($13,620)
$11,030
($10,124)
$14,526
$24,650
$22,580
$20,076
$19,567
$17,923
$16,983
$17,399
$16,998
$14,872
$13,881
$12,706
$11,682
$20,631
Net Worth
$24,650
$22,145
$19,641
$17,800
$16,522
$15,455
$14,790
$14,383
$12,841
$11,567
$10,412
$11,030
$14,526
Page 6